Woorank: Dismantling the monolith

Going from an MVP to a product used daily by many customers doesn't happen overnight. Neither does its infrastructure. WooRank was built as a single application on just one database, where new features were stacking up... until it became a monolith that was barely scalable. Over the years the monolith has been deconstructed into little micro-services owning their own database of choice, and talking together to offer a smooth user experience. This enables the company to form small product teams that are responsible for building, deploying and maintaining their own services independently and allows people to move from team to team in a flexible way. This talk will cover the hurdles Woorank had to overcome, will share the hard lessons learned, and peek into what's to come in the near future.

Transcript

1. @ndemoor #DV14 #woorank Dismanteling the monolith Nils De Moor Woorank
2. Text 3 Text2 Text1 Hi! I’m Nils De Moor, CTO & cofounder at WooRank. This is our dream team. That’s me!
3. yrs old nations peeps avg age 5 8 20 27
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10. visitors/day reports/month active subscribers 50k 800k 3k
11. sales reps VC funding ad spending 0 $0 $0
12. #belgium
13. Text 3 Text2 Text1 Now this is the story all about how
14. #MVP
23. #grow
28. #monetize
37. #hire
38. Hire fast, fire faster…
39. Hire fast, fire faster… said no one ever…
40. Hire fast, fire faster… said no one ever… in Belgium
41. #scale
45. put more stress and complexity on the infrastructure
47. Prod Test Dev 1
49. Cluster manager
50. Cluster manager
51. Cluster manager
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54. Cluster manager
55. Cluster manager Dev Ops
56. Cluster manager
57. #monitor
61. #reinvent
62. #reinvent
64. “You can’t motivate people, you can only create a context in which people are motivated.” -Brad Feld
66. Thank You! @ndemoor woorank.com
67. Photo Credit http://docker.com http://fontawesome.io http://theoatmeal.com http://donmillereducation.com/journal/wp-content/uploads/2014/02/we-re-gonna-need-a-bigger-boat.jpg http://ih3.redbubble.net/image.9184300.5092/sticker,375x360.png http://d1asie9v60n3ax.cloudfront.net/wp-content/uploads/2014/06/27673842_ml.jpg http://boncia.co/wp-content/uploads/2013/12/moving-waterfall-wallpaper-127.jpg http://darusha.ca/wp-content/uploads/2012/11/small__5317820857.jpg http://donmillereducation.com/journal/wp-content/uploads/2014/02/we-re-gonna-need-a-bigger-boat.jpg http://www.demonwheelers.co.uk/images/theme-nights/Fairytale%20book.jpg http://www.monolith-gilde.de/wp-content/uploads/2014/08/monolith-final.png