Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Redesign with URL change

Avatar for Pavel Ungr, SEOloger Pavel Ungr, SEOloger
February 12, 2019
Business
0
180

Redesign with URL change

What to do and what beware of, when you do redesign with URL change.
Avatar for Pavel Ungr, SEOloger

Pavel Ungr, SEOloger

February 12, 2019
Tweet

More Decks by Pavel Ungr, SEOloger

See All by Pavel Ungr, SEOloger
SEOloger #83: Electroworld.cz → Datart.cz: Příběh migrace (Petr Ševčík)
Avatar for Pavel Ungr, SEOloger pavelungr
0
30
Umře SEO kvůli generativní AI?
Avatar for Pavel Ungr, SEOloger pavelungr
0
200
Moderné SEO: Nástroje, AI a Stratégia pre efektívne sledovanie konkurencie a reakciu aktualizácie
Avatar for Pavel Ungr, SEOloger pavelungr
0
370
SEOloger 79: Naučte se konkurenční výhodu v SEO: chce to výzkum! (Míša Pítrová)
Avatar for Pavel Ungr, SEOloger pavelungr
0
32
SEOloger naživo 2024: Vojta Horák - Smrt SEO textů
Avatar for Pavel Ungr, SEOloger pavelungr
2
400
SEOloger 75: CX a SEO - Lukáš Pítra
Avatar for Pavel Ungr, SEOloger pavelungr
0
320
Frontendisti: SEO ještě neumřelo, co dělat aby žilo co nejdéle?
Avatar for Pavel Ungr, SEOloger pavelungr
1
200
SEOloger č. 71: Michal Suski: From AI to Authority: Why Al-Generated Content Isn’t Created Equal
Avatar for Pavel Ungr, SEOloger pavelungr
0
74
JAKÉ SEO AI ZABIJE A JAKÉ POSÍLÍ
Avatar for Pavel Ungr, SEOloger pavelungr
0
240

Other Decks in Business

See All in Business
株式会社ゼロフィールド 会社紹介
Avatar for 株式会社ゼロフィールド zerofield
0
360
福島印刷工業株式会社　会社案内
Avatar for Fukushima Printing Industry Co., Ltd. fukushimaprint
0
430
仮説行動で実現する豊かなふりかえり / Rich Reflection Achieved through Hypothetical Actions
Avatar for Pauli pauli
2
240
GIYグループ株式会社_会社概要資料
Avatar for GIYグループ株式会社 giy
0
270
AWS はどんな生成 AI サービスを誰に提供しているのか ?
Avatar for Takahiro Kubo icoxfog417
PRO
3
1.1k
20250423_AIエージェントは内製するべきか？Algomaticウェビナー
Avatar for Hiroto Kamoi hktech
0
370
メドピアのValues2025 －もう一度スタートアップへ－
Avatar for MedPeer Inc. Recruit medpeer_recruit
0
170
提案のレベルを上げる #QiitaConference
Avatar for konifar konifar
63
21k
UTAITE - Company Deck
Avatar for UTAITEコーポレート utaitehr
0
1.3k
【サービス開発パートナー事業部】株式会社ガラパゴス事業部紹介資料/We are hiring
Avatar for Galapagos galapagos
0
35k
家族アルバム みてね 事業紹介 / Our Business
Avatar for FamilyAlbum familyalbum
4
35k
HATALUCK company profile
Avatar for HATALUCK hataluck
0
540

Featured

See All Featured
Embracing the Ebb and Flow
Avatar for Simon Collison colly
85
4.7k
The Power of CSS Pseudo Elements
Avatar for Geoffrey Crofte geoffreycrofte
75
5.8k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
Avatar for Morgane Peng morganepeng
129
19k
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
267
13k
Put a Button on it: Removing Barriers to Going Fast.
Avatar for kastner kastner
60
3.8k
Documentation Writing (for coders)
Avatar for Carmen Chung carmenintech
71
4.8k
A better future with KSS
Avatar for Kyle Neath kneath
239
17k
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
53k
Site-Speed That Sticks
Avatar for Harry Roberts csswizardry
6
540
Building Flexible Design Systems
Avatar for Yesenia Perez-Cruz yeseniaperezcruz
329
39k
Distributed Sagas: A Protocol for Coordinating Microservices
Avatar for Caitie McCaffrey caitiem20
331
21k
Sharpening the Axe: The Primacy of Toolmaking
Avatar for Bryan Cantrill bcantrill
41
2.3k

Transcript

  1. REDESIGN WITH URLS CHANGE Pavel Ungr | SEO specialist since

    2005 @PavelUngr_eng [email protected] www.pavelungr.com

  2. [email protected] WWW.PAVELUNGR.COM EVERY URL

  3. [email protected] WWW.PAVELUNGR.COM ALMOST EVERY URL CHANGE = RANKING DROP

  4. [email protected] WWW.PAVELUNGR.COM URL CHANGE IS BUSINESS ISSUE, NOT SEO

  5. [email protected] WWW.PAVELUNGR.COM IF URL CHANGES, 301 REDIRECTS

  6. [email protected] WWW.PAVELUNGR.COM EVERY REDIRECT > TEMPORARILY DROP

  7. [email protected] WWW.PAVELUNGR.COM I NEVER EXPERIENCED REDIRECTS WITHOUT

  8. [email protected] WWW.PAVELUNGR.COM COMMON REDIRECTS MISTAKES Redirect chains Redirects to errors

    Not redirected URLs Lost old redirects Links to redirects

  9. [email protected] WWW.PAVELUNGR.COM DON’T CHANGE URL STRUCTURE!

  10. [email protected] WWW.PAVELUNGR.COM CHANGE URL STRUCTURE IS LIKE HELL

  11. [email protected] WWW.PAVELUNGR.COM PAIRING WITHOUT PAIRING ASSETS

  12. [email protected] WWW.PAVELUNGR.COM HOW TO GET URLS Sitemaps Search Console Crawl

    PPC Google Analytics Ahrefs

  13. [email protected] WWW.PAVELUNGR.COM REMOVE DUPLICATES – OpenRefine, Excel

  14. [email protected] WWW.PAVELUNGR.COM STATUS CODES CHECK – JUST 30x & 200

  15. [email protected] WWW.PAVELUNGR.COM INDEXED URLs CHECK – JUST INDEXED URL

  16. [email protected] WWW.PAVELUNGR.COM PAIRING URL LIST INDEXED Přesměrování 301 200

  17. [email protected] WWW.PAVELUNGR.COM PAIRING BY … Product ID Titles Match content

    blocks match 80 % content match Headings match

  18. [email protected] WWW.PAVELUNGR.COM WHO HAVE TO DO IT? DEVELOPERS

  19. [email protected] WWW.PAVELUNGR.COM WHO HAVE TO DO IT? SOMETIMES … DEVELOPERS

    DOESN’T KNOW HOW …

  20. [email protected] WWW.PAVELUNGR.CZ CALL SEO AVENGER! aka technical SEO guy

  21. [email protected] WWW.PAVELUNGR.CZ

  22. [email protected] WWW.PAVELUNGR.COM

  23. [email protected] WWW.PAVELUNGR.COM

  24. [email protected] WWW.PAVELUNGR.COM

  25. [email protected] WWW.PAVELUNGR.COM

  26. [email protected] WWW.PAVELUNGR.COM

  27. [email protected] WWW.PAVELUNGR.COM

  28. HAPPY REDIRECTING! [email protected] +420 608 654 501 www.pavelungr.com @PavelUngr_eng pavelungr

    PavelUngr Pavel Ungr | SEO specialist