Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Redesign with URL change

Avatar for Pavel Ungr, SEOloger Pavel Ungr, SEOloger
February 12, 2019
Business
0
180

Redesign with URL change

What to do and what beware of, when you do redesign with URL change.
Avatar for Pavel Ungr, SEOloger

Pavel Ungr, SEOloger

February 12, 2019
Tweet

More Decks by Pavel Ungr, SEOloger

See All by Pavel Ungr, SEOloger
Co je vibewriting? Od psaní k dirigování obsahu (Martin Kavka)
Avatar for Pavel Ungr, SEOloger pavelungr
0
15
SEOloger #83: Electroworld.cz → Datart.cz: Příběh migrace (Petr Ševčík)
Avatar for Pavel Ungr, SEOloger pavelungr
0
35
Umře SEO kvůli generativní AI?
Avatar for Pavel Ungr, SEOloger pavelungr
0
220
Moderné SEO: Nástroje, AI a Stratégia pre efektívne sledovanie konkurencie a reakciu aktualizácie
Avatar for Pavel Ungr, SEOloger pavelungr
0
380
SEOloger 79: Naučte se konkurenční výhodu v SEO: chce to výzkum! (Míša Pítrová)
Avatar for Pavel Ungr, SEOloger pavelungr
0
37
SEOloger naživo 2024: Vojta Horák - Smrt SEO textů
Avatar for Pavel Ungr, SEOloger pavelungr
2
440
SEOloger 75: CX a SEO - Lukáš Pítra
Avatar for Pavel Ungr, SEOloger pavelungr
0
330
Frontendisti: SEO ještě neumřelo, co dělat aby žilo co nejdéle?
Avatar for Pavel Ungr, SEOloger pavelungr
1
210
SEOloger č. 71: Michal Suski: From AI to Authority: Why Al-Generated Content Isn’t Created Equal
Avatar for Pavel Ungr, SEOloger pavelungr
0
80

Other Decks in Business

See All in Business
c-slide_サービス紹介資料テンプレート
Avatar for 株式会社Cone（コーン） coneinc
0
240
LW_brochure_business
Avatar for linc-well lincwellhr
1
58k
デジタル証券株式会社・会社紹介
Avatar for デジタル証券 dts
0
380
LayerX AI・LLM Division Deck
Avatar for LayerX layerx
PRO
1
36k
航空機設計者がResearcherを社内に広めてみた
Avatar for 青野正寛 aonomasahiro
1
420
The “AI×UX Explorer” – From AI Theatre to UX Magic #UXCE25
Avatar for Benno Lœwenberg bennoloewenberg
1
190
構造化すれば怖くない 画像検索から始める木を見て森に入る勉強法
Avatar for CUEBiC Inc. cuebic9bic
2
350
Mico Career Deck_English
Avatar for Mico micoinc
0
530
Arches 会社説明資料/ HR Deck
Avatar for Kota Aoki arches0501
0
13k
プレイドのGo-To-Market活動
Avatar for PLAID plaid
PRO
0
310
アジャイル・スクラム研修2025
Avatar for pokotyamu pokotyamu
0
280
Company Deck_2025.06
Avatar for SIXTYPERCENT sixtypercent
0
110

Featured

See All Featured
Designing for humans not robots
Avatar for Tammie Lister tammielis
253
25k
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
54
13k
Making the Leap to Tech Lead
Avatar for Ryan Cromwell cromwellryan
134
9.3k
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
173
14k
Into the Great Unknown - MozCon
Avatar for Noah Learner thekraken
39
1.9k
The Illustrated Children's Guide to Kubernetes
Avatar for Chris Short chrisshort
48
50k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
45
7.4k
Bootstrapping a Software Product
Avatar for Garrett Dimon garrettdimon
PRO
307
110k
GitHub's CSS Performance
Avatar for Jon Rohan jonrohan
1031
460k
The MySQL Ecosystem @ GitHub 2015
Avatar for Sam Lambert samlambert
251
13k
Embracing the Ebb and Flow
Avatar for Simon Collison colly
86
4.7k
A better future with KSS
Avatar for Kyle Neath kneath
239
17k

Transcript

  1. REDESIGN WITH URLS CHANGE Pavel Ungr | SEO specialist since

    2005 @PavelUngr_eng [email protected] www.pavelungr.com

  2. [email protected] WWW.PAVELUNGR.COM EVERY URL

  3. [email protected] WWW.PAVELUNGR.COM ALMOST EVERY URL CHANGE = RANKING DROP

  4. [email protected] WWW.PAVELUNGR.COM URL CHANGE IS BUSINESS ISSUE, NOT SEO

  5. [email protected] WWW.PAVELUNGR.COM IF URL CHANGES, 301 REDIRECTS

  6. [email protected] WWW.PAVELUNGR.COM EVERY REDIRECT > TEMPORARILY DROP

  7. [email protected] WWW.PAVELUNGR.COM I NEVER EXPERIENCED REDIRECTS WITHOUT

  8. [email protected] WWW.PAVELUNGR.COM COMMON REDIRECTS MISTAKES Redirect chains Redirects to errors

    Not redirected URLs Lost old redirects Links to redirects

  9. [email protected] WWW.PAVELUNGR.COM DON’T CHANGE URL STRUCTURE!

  10. [email protected] WWW.PAVELUNGR.COM CHANGE URL STRUCTURE IS LIKE HELL

  11. [email protected] WWW.PAVELUNGR.COM PAIRING WITHOUT PAIRING ASSETS

  12. [email protected] WWW.PAVELUNGR.COM HOW TO GET URLS Sitemaps Search Console Crawl

    PPC Google Analytics Ahrefs

  13. [email protected] WWW.PAVELUNGR.COM REMOVE DUPLICATES – OpenRefine, Excel

  14. [email protected] WWW.PAVELUNGR.COM STATUS CODES CHECK – JUST 30x & 200

  15. [email protected] WWW.PAVELUNGR.COM INDEXED URLs CHECK – JUST INDEXED URL

  16. [email protected] WWW.PAVELUNGR.COM PAIRING URL LIST INDEXED Přesměrování 301 200

  17. [email protected] WWW.PAVELUNGR.COM PAIRING BY … Product ID Titles Match content

    blocks match 80 % content match Headings match

  18. [email protected] WWW.PAVELUNGR.COM WHO HAVE TO DO IT? DEVELOPERS

  19. [email protected] WWW.PAVELUNGR.COM WHO HAVE TO DO IT? SOMETIMES … DEVELOPERS

    DOESN’T KNOW HOW …

  20. [email protected] WWW.PAVELUNGR.CZ CALL SEO AVENGER! aka technical SEO guy

  21. [email protected] WWW.PAVELUNGR.CZ

  22. [email protected] WWW.PAVELUNGR.COM

  23. [email protected] WWW.PAVELUNGR.COM

  24. [email protected] WWW.PAVELUNGR.COM

  25. [email protected] WWW.PAVELUNGR.COM

  26. [email protected] WWW.PAVELUNGR.COM

  27. [email protected] WWW.PAVELUNGR.COM

  28. HAPPY REDIRECTING! [email protected] +420 608 654 501 www.pavelungr.com @PavelUngr_eng pavelungr

    PavelUngr Pavel Ungr | SEO specialist