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Redesign with URL change
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Pavel Ungr, SEOloger
February 12, 2019
Business
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Redesign with URL change
What to do and what beware of, when you do redesign with URL change.
Pavel Ungr, SEOloger
February 12, 2019
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Transcript
REDESIGN WITH URLS CHANGE Pavel Ungr | SEO specialist since
2005 @PavelUngr_eng
[email protected]
www.pavelungr.com
[email protected]
WWW.PAVELUNGR.COM EVERY URL
[email protected]
WWW.PAVELUNGR.COM ALMOST EVERY URL CHANGE = RANKING DROP
[email protected]
WWW.PAVELUNGR.COM URL CHANGE IS BUSINESS ISSUE, NOT SEO
[email protected]
WWW.PAVELUNGR.COM IF URL CHANGES, 301 REDIRECTS
[email protected]
WWW.PAVELUNGR.COM EVERY REDIRECT > TEMPORARILY DROP
[email protected]
WWW.PAVELUNGR.COM I NEVER EXPERIENCED REDIRECTS WITHOUT
[email protected]
WWW.PAVELUNGR.COM COMMON REDIRECTS MISTAKES Redirect chains Redirects to errors
Not redirected URLs Lost old redirects Links to redirects
[email protected]
WWW.PAVELUNGR.COM DON’T CHANGE URL STRUCTURE!
[email protected]
WWW.PAVELUNGR.COM CHANGE URL STRUCTURE IS LIKE HELL
[email protected]
WWW.PAVELUNGR.COM PAIRING WITHOUT PAIRING ASSETS
[email protected]
WWW.PAVELUNGR.COM HOW TO GET URLS Sitemaps Search Console Crawl
PPC Google Analytics Ahrefs
[email protected]
WWW.PAVELUNGR.COM REMOVE DUPLICATES – OpenRefine, Excel
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WWW.PAVELUNGR.COM STATUS CODES CHECK – JUST 30x & 200
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WWW.PAVELUNGR.COM INDEXED URLs CHECK – JUST INDEXED URL
[email protected]
WWW.PAVELUNGR.COM PAIRING URL LIST INDEXED Přesměrování 301 200
[email protected]
WWW.PAVELUNGR.COM PAIRING BY … Product ID Titles Match content
blocks match 80 % content match Headings match
[email protected]
WWW.PAVELUNGR.COM WHO HAVE TO DO IT? DEVELOPERS
[email protected]
WWW.PAVELUNGR.COM WHO HAVE TO DO IT? SOMETIMES … DEVELOPERS
DOESN’T KNOW HOW …
[email protected]
WWW.PAVELUNGR.CZ CALL SEO AVENGER! aka technical SEO guy
[email protected]
WWW.PAVELUNGR.CZ
[email protected]
WWW.PAVELUNGR.COM
[email protected]
WWW.PAVELUNGR.COM
[email protected]
WWW.PAVELUNGR.COM
[email protected]
WWW.PAVELUNGR.COM
[email protected]
WWW.PAVELUNGR.COM
[email protected]
WWW.PAVELUNGR.COM
HAPPY REDIRECTING!
[email protected]
+420 608 654 501 www.pavelungr.com @PavelUngr_eng pavelungr
PavelUngr Pavel Ungr | SEO specialist