Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Redesign with URL change
Search
Pavel Ungr, SEOloger
February 12, 2019
Business
0
150
Redesign with URL change
What to do and what beware of, when you do redesign with URL change.
Pavel Ungr, SEOloger
February 12, 2019
Tweet
Share
More Decks by Pavel Ungr, SEOloger
See All by Pavel Ungr, SEOloger
SEOloger naživo 2024: Vojta Horák - Smrt SEO textů
pavelungr
0
170
SEOloger 75: CX a SEO - Lukáš Pítra
pavelungr
0
170
Frontendisti: SEO ještě neumřelo, co dělat aby žilo co nejdéle?
pavelungr
1
140
SEOloger č. 71: Michal Suski: From AI to Authority: Why Al-Generated Content Isn’t Created Equal
pavelungr
0
27
JAKÉ SEO AI ZABIJE A JAKÉ POSÍLÍ
pavelungr
0
190
SEOloger naživo 2023: Anna Schumacher Lokální SEO, ROPO efekt a proč mít Google Business Profile
pavelungr
0
370
Transformace tvorby a optimalizace obsahu pomocí AI pro SEO: nové příležitosti
pavelungr
0
990
SEOloger naživo: Tomáš Zahálka, Michal Binka: Co bychom v Shoptetu udělali jinak?
pavelungr
0
940
SEOloger naživo: SEO v kontextu a s důrazem na efektivitu
pavelungr
0
870
Other Decks in Business
See All in Business
ties|クラウド顧客・案件管理システム - サービスのご紹介
so_kotani
1
240
組織のスケーリングと持続性 / Scaling and Sustainability
tunepolo
7
6.2k
OpenStreet株式会社_採用ピッチ
openstreet
1
9.2k
AmbientNavi 紹介資料
ambientnavi0329
0
400
recruit
dxyz
0
7.9k
20240713_CLSMishima1
hideki_ojima
3
240
プロパティデータバンク 採用案内
pdbkoho
0
620
リーダーシップについて-20240704.pdf
fshin2000
1
230
CompanyDeck_v5.0.pdf
xid
2
15k
OKR基本のキ / OKR Basics
toshimaru
3
120
キャッチアップ会社紹介
catchup
2
46k
kubell会社説明資料
kubell_hr
0
14k
Featured
See All Featured
Stop Working from a Prison Cell
hatefulcrawdad
266
20k
Visualization
eitanlees
139
14k
Web development in the modern age
philhawksworth
203
10k
Git: the NoSQL Database
bkeepers
PRO
423
64k
A better future with KSS
kneath
231
17k
Typedesign – Prime Four
hannesfritz
37
2.2k
The MySQL Ecosystem @ GitHub 2015
samlambert
248
12k
jQuery: Nuts, Bolts and Bling
dougneiner
61
7.4k
A Modern Web Designer's Workflow
chriscoyier
689
190k
Building Flexible Design Systems
yeseniaperezcruz
323
37k
How GitHub (no longer) Works
holman
305
140k
GraphQLの誤解/rethinking-graphql
sonatard
59
9.6k
Transcript
REDESIGN WITH URLS CHANGE Pavel Ungr | SEO specialist since
2005 @PavelUngr_eng
[email protected]
www.pavelungr.com
[email protected]
WWW.PAVELUNGR.COM EVERY URL
[email protected]
WWW.PAVELUNGR.COM ALMOST EVERY URL CHANGE = RANKING DROP
[email protected]
WWW.PAVELUNGR.COM URL CHANGE IS BUSINESS ISSUE, NOT SEO
[email protected]
WWW.PAVELUNGR.COM IF URL CHANGES, 301 REDIRECTS
[email protected]
WWW.PAVELUNGR.COM EVERY REDIRECT > TEMPORARILY DROP
[email protected]
WWW.PAVELUNGR.COM I NEVER EXPERIENCED REDIRECTS WITHOUT
[email protected]
WWW.PAVELUNGR.COM COMMON REDIRECTS MISTAKES Redirect chains Redirects to errors
Not redirected URLs Lost old redirects Links to redirects
[email protected]
WWW.PAVELUNGR.COM DON’T CHANGE URL STRUCTURE!
[email protected]
WWW.PAVELUNGR.COM CHANGE URL STRUCTURE IS LIKE HELL
[email protected]
WWW.PAVELUNGR.COM PAIRING WITHOUT PAIRING ASSETS
[email protected]
WWW.PAVELUNGR.COM HOW TO GET URLS Sitemaps Search Console Crawl
PPC Google Analytics Ahrefs
[email protected]
WWW.PAVELUNGR.COM REMOVE DUPLICATES – OpenRefine, Excel
[email protected]
WWW.PAVELUNGR.COM STATUS CODES CHECK – JUST 30x & 200
[email protected]
WWW.PAVELUNGR.COM INDEXED URLs CHECK – JUST INDEXED URL
[email protected]
WWW.PAVELUNGR.COM PAIRING URL LIST INDEXED Přesměrování 301 200
[email protected]
WWW.PAVELUNGR.COM PAIRING BY … Product ID Titles Match content
blocks match 80 % content match Headings match
[email protected]
WWW.PAVELUNGR.COM WHO HAVE TO DO IT? DEVELOPERS
[email protected]
WWW.PAVELUNGR.COM WHO HAVE TO DO IT? SOMETIMES … DEVELOPERS
DOESN’T KNOW HOW …
[email protected]
WWW.PAVELUNGR.CZ CALL SEO AVENGER! aka technical SEO guy
[email protected]
WWW.PAVELUNGR.CZ
[email protected]
WWW.PAVELUNGR.COM
[email protected]
WWW.PAVELUNGR.COM
[email protected]
WWW.PAVELUNGR.COM
[email protected]
WWW.PAVELUNGR.COM
[email protected]
WWW.PAVELUNGR.COM
[email protected]
WWW.PAVELUNGR.COM
HAPPY REDIRECTING!
[email protected]
+420 608 654 501 www.pavelungr.com @PavelUngr_eng pavelungr
PavelUngr Pavel Ungr | SEO specialist