Product marketing in the industry that started it all

Transcript

1. Product Marketing in the industry that started it all
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   Product Marketing Summit
   October 17, 2019
   

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2. Product Marketing Manager
   Tucows Inc., Wholesale domains division
   Email: dtran@tucows.com
   Check us out: www.tucows.com
   About me
   

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3. Tucows story
   

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4. Tucows today
   Wholesale Retail
   We lobby, agitate, and educate to promote and protect an
   open Internet around the world
   

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5. The domains industry hierarchy
   ICANN
   REGISTRY
   REGISTRAR
   RESELLER
   REGISTRANT
   

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6. The domains industry hierarchy
   GOVERNMENT
   FARMERS
   WHOLESALER
   STORES
   CONSUMERS
   

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7. Product Marketing
   in the domains industry
   Channel-heavy Mature
   

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8. ● Every department should be enabled
   ● Enablement requires x2 the effort
   ● Enablement = empowerment
   Enablement is beyond sales
   

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9. Enablement is beyond sales
   Supplier
   Wholesaler
   PMM
   Customer support
   Sales team Reseller
   

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10. Enablement is beyond sales
    

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11. ● Be the voice of the channel
    ● Only connect to what makes sense
    ● Consultative approach goes a long way
    Connect the dots on both sides of the coin
    

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12. Connect the dots on both sides of the coin
    Supplier PMM Reseller Market/Customer
    insights
    

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13. ● Surface the value of alternatives
    ● The market influences the value of alternatives
    Shifting traditional thinking
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14. Shifting traditional thinking
    

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15. Shifting traditional thinking
    

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16. ● Be proactive to better react
    ● Remove the burden for your customers
    Some things are beyond your control
    

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17. Some things are beyond your control
    CCPA
    GDPR
    

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18. Recap
    Enablement
    is beyond sales
    Connect the
    dots on both
    sides of the coin
    Shifting
    traditional
    thinking
    Some things
    are beyond
    your control
    

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19. Thank you
    

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