Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Product marketing in the industry that started ...
Search
Product Marketing Alliance
PRO
April 20, 2021
Education
1
250
Product marketing in the industry that started it all
Product Marketing Alliance
PRO
April 20, 2021
Tweet
Share
More Decks by Product Marketing Alliance
See All by Product Marketing Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
productmarketing
PRO
4
330
Product marketing’s influence on the product roadmap
productmarketing
PRO
2
830
Georgia_Diaconescu_Monese.pdf
productmarketing
PRO
0
740
Journey from local B2C to global B2B
productmarketing
PRO
0
380
James_Doman-Pipe_Headstart.pdf
productmarketing
PRO
0
280
Competitive intelligence at the speed of DevOps
productmarketing
PRO
1
470
A 3-step methodology for repositioning a product or service
productmarketing
PRO
0
510
Product marketing into your company goals
productmarketing
PRO
0
560
How to build products that meet customer needs
productmarketing
PRO
0
930
Other Decks in Education
See All in Education
week11_2024_.pdf
nonxxxizm
0
550
横浜国立大学大学院 国際社会科学府 経営学専攻博士課程前期(社会人専修コース)_在校生体験談
miki_small_pin
0
630
脳卒中になってしまった さあ、どうする
japanstrokeassociation
0
220
Introduction - Lecture 1 - Human-Computer Interaction (1023841ANR)
signer
PRO
0
1.6k
Blogit opetuksessa
matleenalaakso
0
1.6k
世界のオープンソースロボットたち #1
shiba_8ro
0
120
20241004_Microsoft認定資格のFundamentals全部取ってみた
ponponmikankan
2
290
cbt2324
cbtlibrary
0
100
セキュリティ・キャンプ全国大会2024 S17 探査機自作ゼミ 事前学習・当日資料
sksat
3
790
20240810_ワンオペ社内勉強会のノウハウ
ponponmikankan
2
850
小・中・高等学校における情報教育の体系的な学習を目指したカリキュラムモデル案/curriculum model
codeforeveryone
1
2.1k
HCI and Interaction Design - Lecture 2 - Human-Computer Interaction (1023841ANR)
signer
PRO
0
770
Featured
See All Featured
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
92
16k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
46
2.1k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
126
18k
Designing on Purpose - Digital PM Summit 2013
jponch
114
6.9k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
167
49k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
228
52k
Raft: Consensus for Rubyists
vanstee
136
6.6k
It's Worth the Effort
3n
183
27k
10 Git Anti Patterns You Should be Aware of
lemiorhan
653
59k
Writing Fast Ruby
sferik
626
60k
The Language of Interfaces
destraynor
154
24k
VelocityConf: Rendering Performance Case Studies
addyosmani
325
23k
Transcript
Product Marketing in the industry that started it all slide
1 Product Marketing Summit October 17, 2019
Product Marketing Manager Tucows Inc., Wholesale domains division Email:
[email protected]
Check us out: www.tucows.com About me
Tucows story
Tucows today Wholesale Retail We lobby, agitate, and educate to
promote and protect an open Internet around the world
The domains industry hierarchy ICANN REGISTRY REGISTRAR RESELLER REGISTRANT
The domains industry hierarchy GOVERNMENT FARMERS WHOLESALER STORES CONSUMERS
Product Marketing in the domains industry Channel-heavy Mature
• Every department should be enabled • Enablement requires x2
the effort • Enablement = empowerment Enablement is beyond sales
Enablement is beyond sales Supplier Wholesaler PMM Customer support Sales
team Reseller
Enablement is beyond sales
• Be the voice of the channel • Only connect
to what makes sense • Consultative approach goes a long way Connect the dots on both sides of the coin
Connect the dots on both sides of the coin Supplier
PMM Reseller Market/Customer insights
• Surface the value of alternatives • The market influences
the value of alternatives Shifting traditional thinking slide 13
Shifting traditional thinking
Shifting traditional thinking
• Be proactive to better react • Remove the burden
for your customers Some things are beyond your control
Some things are beyond your control CCPA GDPR
Recap Enablement is beyond sales Connect the dots on both
sides of the coin Shifting traditional thinking Some things are beyond your control
Thank you