Product Marketing in the industry that started it allslide 1Product Marketing SummitOctober 17, 2019
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Product Marketing ManagerTucows Inc., Wholesale domains divisionEmail: [email protected]Check us out: www.tucows.comAbout me
Tucows story
Tucows todayWholesale RetailWe lobby, agitate, and educate to promote and protect anopen Internet around the world
The domains industry hierarchyICANNREGISTRYREGISTRARRESELLERREGISTRANT
The domains industry hierarchyGOVERNMENTFARMERSWHOLESALERSTORESCONSUMERS
Product Marketingin the domains industryChannel-heavy Mature
● Every department should be enabled● Enablement requires x2 the effort● Enablement = empowermentEnablement is beyond sales
Enablement is beyond salesSupplierWholesalerPMMCustomer supportSales team Reseller
Enablement is beyond sales
● Be the voice of the channel● Only connect to what makes sense● Consultative approach goes a long wayConnect the dots on both sides of the coin
Connect the dots on both sides of the coinSupplier PMM Reseller Market/Customerinsights
● Surface the value of alternatives● The market influences the value of alternativesShifting traditional thinkingslide 13
Shifting traditional thinking
● Be proactive to better react● Remove the burden for your customersSome things are beyond your control
Some things are beyond your controlCCPAGDPR
RecapEnablementis beyond salesConnect thedots on bothsides of the coinShiftingtraditionalthinkingSome thingsare beyondyour control
Thank you