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Product marketing in the industry that started it all

Product marketing in the industry that started it all

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  1. Product Marketing in the industry that started it all slide

    1 Product Marketing Summit October 17, 2019
  2. Product Marketing Manager Tucows Inc., Wholesale domains division Email: dtran@tucows.com

    Check us out: www.tucows.com About me
  3. Tucows story

  4. Tucows today Wholesale Retail We lobby, agitate, and educate to

    promote and protect an open Internet around the world
  5. The domains industry hierarchy ICANN REGISTRY REGISTRAR RESELLER REGISTRANT

  6. The domains industry hierarchy GOVERNMENT FARMERS WHOLESALER STORES CONSUMERS

  7. Product Marketing in the domains industry Channel-heavy Mature

  8. • Every department should be enabled • Enablement requires x2

    the effort • Enablement = empowerment Enablement is beyond sales
  9. Enablement is beyond sales Supplier Wholesaler PMM Customer support Sales

    team Reseller
  10. Enablement is beyond sales

  11. • Be the voice of the channel • Only connect

    to what makes sense • Consultative approach goes a long way Connect the dots on both sides of the coin
  12. Connect the dots on both sides of the coin Supplier

    PMM Reseller Market/Customer insights
  13. • Surface the value of alternatives • The market influences

    the value of alternatives Shifting traditional thinking slide 13
  14. Shifting traditional thinking

  15. Shifting traditional thinking

  16. • Be proactive to better react • Remove the burden

    for your customers Some things are beyond your control
  17. Some things are beyond your control CCPA GDPR

  18. Recap Enablement is beyond sales Connect the dots on both

    sides of the coin Shifting traditional thinking Some things are beyond your control
  19. Thank you