Product marketing in the industry that started it all

Transcript

1. Product Marketing in the industry that started it all slide

   1 Product Marketing Summit October 17, 2019

2. Product Marketing Manager Tucows Inc., Wholesale domains division Email: dtran@tucows.com

   Check us out: www.tucows.com About me

3. Tucows story

4. Tucows today Wholesale Retail We lobby, agitate, and educate to

   promote and protect an open Internet around the world

5. The domains industry hierarchy ICANN REGISTRY REGISTRAR RESELLER REGISTRANT

6. The domains industry hierarchy GOVERNMENT FARMERS WHOLESALER STORES CONSUMERS

7. Product Marketing in the domains industry Channel-heavy Mature

8. • Every department should be enabled • Enablement requires x2

   the effort • Enablement = empowerment Enablement is beyond sales

9. Enablement is beyond sales Supplier Wholesaler PMM Customer support Sales

   team Reseller

10. Enablement is beyond sales

11. • Be the voice of the channel • Only connect

    to what makes sense • Consultative approach goes a long way Connect the dots on both sides of the coin

12. Connect the dots on both sides of the coin Supplier

    PMM Reseller Market/Customer insights

13. • Surface the value of alternatives • The market influences

    the value of alternatives Shifting traditional thinking slide 13

14. Shifting traditional thinking

15. Shifting traditional thinking

16. • Be proactive to better react • Remove the burden

    for your customers Some things are beyond your control

17. Some things are beyond your control CCPA GDPR

18. Recap Enablement is beyond sales Connect the dots on both

    sides of the coin Shifting traditional thinking Some things are beyond your control

19. Thank you