To create a successful product, you need a solid understanding of your users. In a perfect world, there’s plenty of time available to do extensive user interviews and competitive research. However, most times we’re given a less-than-ideal amount of time to do this before development starts. How can we better understand who we’re building our product for given this short amount of time?
The key to success? Collaboration. Rachel Krause walks you through a collaborative process for creating a product users will love, from establishing users to creating a design that can be taken right into development without the need for high-fidelity mockups or detailed documentation. You’ll discover the value behind working collaboratively with your team and learn techniques on how to do it without a giant shift in corporate culture—including protopersonas, scenarios, user journeys, and design sessions—that you can implement right away.
In small groups, you’ll create proto-personas based on a hypothetical project and feature and then develop scenarios for your users, which will then be used to create a user journey. After the journey map is complete, groups will facilitate design sessions to draw out their features as a team.
rachelkrau
tgalopin
nttcom
katzueno
motok1
odasho
hanhan1978
oekazuma
seike460
sumiren
daina0321
yoshinagaiwnl
dskst
stephaniewalter
matthewcrist
afnizarnur
paulrobertlloyd
ddemaree
chrisshort
tanoku
destraynor
sachag
chrislema
mthomps
lara