To create a successful product, you need a solid understanding of who your users are. In a perfect world, there's plenty of time available to do extensive user interviews and competitive research. However, most of the time, we're given a less-than-ideal amount of time to do this before development starts. How can we better understand who we're building our product for given this short amount of time?
In this half-day workshop, you'll learn simple techniques you can start using with your teams right away. We'll walk through the process, from establishing users to creating a design that can be taken right into development without the need for high-fidelity mockups or detailed documentation.
The key to success? Collaboration. You'll learn the value behind working collaboratively with your team and techniques for doing it without a giant shift in corporate culture.
Participants will leave this session with the ability to facilitate and participate in the following collaborative activities:
Participants will be split into groups to create proto-personas based on a hypothetical project and feature given to them. Once proto-personas have been established, we'll develop scenarios for their users. These will be used to create a user journey, and after the journey map is complete, groups will facilitate design sessions to draw out features as a team.