[Midwest UX 2017] WORKSHOP: Creating User-Centered Products Through Collaboration

[Midwest UX 2017] WORKSHOP: Creating User-Centered Products Through Collaboration

To create a successful product, you need a solid understanding of who your users are. In a perfect world, there's plenty of time available to do extensive user interviews and competitive research. However, most of the time, we're given a less-than-ideal amount of time to do this before development starts. How can we better understand who we're building our product for given this short amount of time?

In this half-day workshop, you'll learn simple techniques you can start using with your teams right away. We'll walk through the process, from establishing users to creating a design that can be taken right into development without the need for high-fidelity mockups or detailed documentation.

The key to success? Collaboration. You'll learn the value behind working collaboratively with your team and techniques for doing it without a giant shift in corporate culture.

Participants will leave this session with the ability to facilitate and participate in the following collaborative activities:
Proto-personas
Scenarios
User journeys
Design sessions

Participants will be split into groups to create proto-personas based on a hypothetical project and feature given to them. Once proto-personas have been established, we'll develop scenarios for their users. These will be used to create a user journey, and after the journey map is complete, groups will facilitate design sessions to draw out features as a team.

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Rachel Krause

October 12, 2017
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Transcript

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  6. Trying to fit UX into the Agile Process

  7. Cross-functional teams Removing waste Continuous discovery Shared understanding Permission to

    fail Getting out of the deliverables business LEAN UX PRINCIPLES
  8. We have no time to change. We don’t have the

    resources. Our clients don’t work that way. Our UX team is separated from development.
  9. Introductions & Expectations

  10. Introduce yourself: name, industry, what you do. Where do you

    struggle in your UX process?
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  13. Assumes their work is correct. Separated from development. UI design

    is to be implemented to pixel perfection. Technical constraints or feedback is irrelevant. Confused users must be ignorant or stupid.
  14. Accept that they will be wrong about something. Figure out

    what is wrong as quickly as possible. Iterate on process until they find what works for them.
  15. Give yourself permission to fail. Don’t be afraid to show

    your messy work. Don’t let your excuses get in the way.
  16. Define Your Product

  17. What problem does it solve? Who will benefit from it?

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  20. Before, during and after development. Based on real data and

    assumptions. Validate with real users and modify based on findings.
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  22. Define roles and pick one to focus on. Ask open-ended

    questions. Challenge answers if they don’t make sense.
  23. Create a Proto-Persona

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  26. [Persona] wants to [action] because [need], but [friction]. Helps narrow

    focus and keep team from getting distracted. Start with most common or highest priority scenario.
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  28. Create a Scenario for your Persona

  29. What potential issue will your persona run into? What is

    a main goal for your persona? [Persona] wants to [action] because [need], but [friction].
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  33. Knowledge comes from the process, not the deliverable. Visualize how

    users currently use feature. Visualize how users could use feature.
  34. Persona & Scenario User Journey Needs, Activities & Expectations User’s

    Emotional State Opportunities for Improvement
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  37. Ask open-ended questions. Challenge self-reflection of user’s emotional state. Be

    open-minded of potential solutions.
  38. Create a User Journey Map

  39. Base on the scenario you created in the last activity.

    Think about user actions inside and outside of product. Choose your own format.
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  45. What We Do Lorem ipsum dolor sit amet, consectetur adipiscing

    elit. Integer vel tempor justo, eget placerat purus. In ut augue sit amet nisi viverra ullamcorper. How We Do It Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer vel tempor justo, eget placerat purus. In ut augue sit amet nisi viverra ullamcorper. Our Cool Website This carousel will show you lots of content and only give you 5 seconds to read it. COMPANY NAME What We Do How We Do It Contact We Build for You We create custom software. View our work and get to know us better. View Our Work Get in Touch
  46. Help everyone get on the same page. Visualize a feature

    as a team. Bring up potential issues of design immediately.
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  49. Define goals up front. Let everyone actively participate. Summarize and

    agree before leaving.
  50. Run a Design Session

  51. Base on the user journey map you just created. Try

    to think from perspective of multiple team roles. Choose your own format.
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  53. Be open-minded to multiple perspectives. Don’t be afraid to show

    messy work. Don’t get caught up in excuses.
  54. These concepts are not all or nothing. Each team will

    work differently – embrace it! Keep iterating on your process.
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  56. Provide Optional Feedback

  57. Draw an emoji that you feel best describes the workshop.

    Add context and feedback to the back of the card. Leave it on your table.
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