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ICEE3 Keynote
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Randall Hunt
October 27, 2014
Business
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ICEE3 Keynote
http://icee3.com/speakers/
Why you should make sure you're addicted to innovation
Randall Hunt
October 27, 2014
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Transcript
Innovation Addiction J. Randall Hunt @jrhunt #icee3
AGENDA History of cloud computing AWS History Innovation 1 3
2
«Computing may someday be organized as a public utility just
as the telephone system is a public utility... The computer utility could become the basis of a new and important industry.» John McCarthy
$72 Billion Forrester Research Inc.
• 1968 -- Intel, ArpaNet • 1971 -- First email
• 1974-77 -- Tech Giants • 1981 -- IBM launches the PC • 1991 -- World Wide Web
1994 -- Amazon
2006 -- Amazon Web Services
ON-DEMAND PAY AS YOU GO ELASTIC
«Computing may someday be organized as a public utility just
as the telephone system is a public utility... The computer utility could become the basis of a new and important industry.» John McCarthy
INNOVATE
None
None
INNOVATION IS HARD
« If I had asked people what they wanted,
they would have said faster horses. » – Henry Ford
INNOVATION 101
EXPERIMENT FREQUENTLY #1
« Want to increase innovation? Lower the cost of failure
» Joi Ito
[email protected]
@caarlco + ELASTIC CAPACITY + NO CAPEX + PAY
AS YOU GO + AVAILABLE ON-DEMAND = NO RISKS
[email protected]
@caarlco ON-PREMISES Experiment Infrequently Failure is expensive Less Innovation
Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0
30+ SERVICES
None
AMAZON S3 SIMPLE STORAGE SERVICE
SPOTIFY ADDS 20,000 TRACKS/DAY TO ITS CATALOGUE
AMAZON EC2 ELASTIC COMPUTE CLOUD
GPU INSTANCES G2 CG1 1x NVIDIA Kepler GK104 8 vCPU
(Intel Xeon E5-2670) 2x NVIDIA Fermi M2050 16 vCPU (Intel Xeon X5570) $0.65/h $2.10/h
None
None
None
ON A SINGLE INSTANCE COMPUTE TIME: 4h COST: 4h x
$2.1 = $8.4
ON MULTIPLE INSTANCES COMPUTE TIME: 1h COST: 1h x 4
x $2.1 = $8.4
None
3 HOURS FOR $4828.85/hr
Instead of $20+ MILLIONS in infrastructure
MEASURE, IMPROVE, AND ITERATE #2
« Failure is simply the opportunity to begin again, this
time more intelligently. » – Henry Ford
None
[email protected]
@caarlco 11.6s Mean time between deployments (weekday) 1,079 Max
number of deployments in a single hour 10,000 Mean number of hosts simultaneously receiving a deployment 30,000 Max number of hosts simultaneously receiving a deployment DEPLOYMENTS AT AMAZON.COM
1.5 BILLION PAGE VIEWS OCTOBER 2012 $83 MILLION IN TRANSACTIONS
4.2 MILLION ITEMS SOLD
30 DEPLOYS PER DAY 1 DEPLOY EVERY 20 MINUTES
HOW LONG DOES IT TAKES YOU TO DEPLOY A CODE
CHANGE?
SPEED OF ITERATION BEATS QUALITY OF ITERATION
DATA-DRIVEN ARCHITECTURES
METRICS @ETSY
FOCUS ON YOUR BUSINESS #3
« Any sufficiently advanced technology is indistinguishable from magic.
» – Arthur C. Clarke
ANY GIVEN NIGHT, 150,000 PEOPLE ARE HOSTED 1000s OF SERVERS,
TBs OF STORAGE 5 PERSON OPERATIONS TEAM
EC2 Servers, Production Traffic, Hive, Hadoop RDS All Relational Databases
S3 Storage, User Generated Content DynamoDB Rollups, Metadata ElastiCache Memcache Route 53 DNS, Inventory
We have a 5 person operations team. “ ”
INNOVATION IS NOT AN END GOAL, IT’S AN ONGOING PROCESS
« I haven’t failed, I’ve just found 10,000 ways
that won’t work. » – Thomas Edison
Good Luck And Have Fun! J. Randall Hunt @jrhunt #icee3