ICEE3 Keynote

http://icee3.com/speakers/

Why you should make sure you're addicted to innovation

Transcript

1. Innovation Addiction J. Randall Hunt @jrhunt #icee3
2. AGENDA History of cloud computing AWS History Innovation 1 3 2
3. «Computing may someday be organized as a public utility just as the telephone system is a public utility... The computer utility could become the basis of a new and important industry.» John McCarthy
4. $72 Billion Forrester Research Inc.
5. • 1968 -- Intel, ArpaNet • 1971 -- First email • 1974-77 -- Tech Giants • 1981 -- IBM launches the PC • 1991 -- World Wide Web
6. 1994 -- Amazon
7. 2006 -- Amazon Web Services
8. ON-DEMAND PAY AS YOU GO ELASTIC
9. «Computing may someday be organized as a public utility just as the telephone system is a public utility... The computer utility could become the basis of a new and important industry.» John McCarthy
10. INNOVATE
13. INNOVATION IS HARD
14. « If I had asked people what they wanted, 
 they would have said faster horses. » – Henry Ford
15. INNOVATION 101
16. EXPERIMENT FREQUENTLY #1
17. « Want to increase innovation? Lower the cost of failure » Joi Ito
18. carlosco@amazon.com @caarlco + ELASTIC CAPACITY + NO CAPEX + PAY AS YOU GO
 + AVAILABLE ON-DEMAND = NO RISKS
19. carlosco@amazon.com @caarlco ON-PREMISES Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0
20. 30+ SERVICES
22. AMAZON S3
 SIMPLE STORAGE SERVICE
23. SPOTIFY ADDS 20,000 TRACKS/DAY TO ITS CATALOGUE
24. AMAZON EC2
 ELASTIC COMPUTE CLOUD
25. GPU INSTANCES G2 CG1 1x NVIDIA Kepler GK104
 8 vCPU (Intel Xeon E5-2670) 2x NVIDIA Fermi M2050
 16 vCPU (Intel Xeon X5570) $0.65/h $2.10/h
29. ON A SINGLE INSTANCE COMPUTE TIME: 4h
 COST: 4h x $2.1 = $8.4
30. ON MULTIPLE INSTANCES COMPUTE TIME: 1h
 COST: 1h x 4 x $2.1 = $8.4
32. 3 HOURS
 FOR $4828.85/hr
33. Instead of 
 $20+ MILLIONS
 in infrastructure
34. MEASURE, IMPROVE, AND ITERATE #2
35. « Failure is simply the opportunity to begin again, this time more intelligently. » – Henry Ford
37. carlosco@amazon.com @caarlco 11.6s Mean time between deployments (weekday) 1,079 Max number of deployments in a single hour 10,000 Mean number of hosts simultaneously receiving a deployment 30,000 Max number of hosts simultaneously receiving a deployment DEPLOYMENTS AT 
 AMAZON.COM
38. 1.5 BILLION PAGE VIEWS OCTOBER 2012 $83 MILLION IN TRANSACTIONS 4.2 MILLION ITEMS SOLD
39. 30 DEPLOYS PER DAY 1 DEPLOY EVERY 20 MINUTES
40. HOW LONG DOES IT TAKES YOU TO DEPLOY A CODE CHANGE?
41. SPEED OF ITERATION BEATS QUALITY OF ITERATION
42. DATA-DRIVEN
 ARCHITECTURES
43. METRICS @ETSY
44. FOCUS ON 
 YOUR BUSINESS #3
45. « Any sufficiently advanced technology 
 is indistinguishable from magic. » – Arthur C. Clarke
46. ANY GIVEN NIGHT, 150,000 PEOPLE ARE HOSTED 1000s OF SERVERS, TBs OF STORAGE 5 PERSON OPERATIONS TEAM
47. EC2 Servers, Production Traffic, Hive, Hadoop RDS All Relational Databases S3 Storage, User Generated Content DynamoDB Rollups, Metadata ElastiCache Memcache Route 53 DNS, Inventory
48. We have a 5 person operations team. “ ”
49. INNOVATION IS NOT AN END GOAL, IT’S AN ONGOING PROCESS
50. « I haven’t failed, I’ve just found 
 10,000 ways that won’t work. » – Thomas Edison
51. Good Luck And Have Fun! J. Randall Hunt @jrhunt #icee3