Introduction to Green-e Climate

Join Sarah Busch, Green-e Associate at CRS, for a free webinar about the Green-e Climate certification program and how it works within the larger voluntary carbon offset market. The webinar covers the basics of carbon offset projects and international offset trading; how carbon offsets serve to reduce global carbon emissions; the unique role of Green-e Climate certification and the benefits it confers on certified products; how Green-e Climate protects consumers by ensuring clear title to carbon offset purchases that are as advertised; and how consumers, businesses, and offset sellers can become involved with Green-e Climate.
Originally aired on 10/23/2014.

Transcript

1. Introduction to Green-e Climate October 23, 2014 Sarah Busch, Green-e Program Associate Center for Resource Solutions
4. Basics
5. Carbon Markets Compliance Voluntary Emissions (allowances) 1 Cap-and-trade 2 Voluntary Cap- and-trade Emissions Reductions (offsets) 3 Compliance Offsets 4 Offsets
6. Carbon Offset An intangible commodity representing a reduction in greenhouse gas emissions
7. Emissions (+) Reductions (-)
8. 1 2 3 scopes
9. Project Types
10. Oversight
11. Carbon offset project Greenhouse gas emissions reduction Retail carbon offset Carbon Offset Market - Oversight Retail consumer
12. The American Carbon Registry The Climate Action Reserve The Gold Standard The Verified Carbon Standard Carbon offset project Greenhouse gas emissions reduction Retail carbon offset Carbon Offset Market - Oversight Registry account- holders/retailers Retail consumer
13. The American Carbon Registry The Climate Action Reserve The Gold Standard The Verified Carbon Standard Carbon offset project Greenhouse gas emissions reduction Retail carbon offset Carbon Offset Market - Oversight Registry account- holders/retailers • Permanence • Additionality • Verified • Enforceable • Real • Retailers • Direct and Wholesale Purchasers Retail consumer
14. The American Carbon Registry The Climate Action Reserve The Gold Standard The Verified Carbon Standard Carbon offset project Greenhouse gas emissions reduction Retail carbon offset Carbon Offset Market - Oversight Registry account- holders/retailers • Permanence • Additionality • Verified • Enforceable • Real • Retailers • Direct and Wholesale Purchasers Retail consumer
15. The American Carbon Registry The Climate Action Reserve The Gold Standard The Verified Carbon Standard Carbon offset project Greenhouse gas emissions reduction Retail carbon offset Carbon Offset Market - Oversight Registry account- holders/retailers • Permanence • Additionality • Verified • Enforceable • Real No oversight leaves room for: • Bad Actors (“Boiler rooms”) • Fraud and Double Selling • Deception • Mistakes Retail consumer
16. The American Carbon Registry The Climate Action Reserve The Gold Standard The Verified Carbon Standard Carbon offset project Greenhouse gas emissions reduction Retail carbon offset Carbon Offset Market - Oversight Registry account- holders/retailers • Permanence • Additionality • Verified • Enforceable • Real in Transparency & Oversight Gap Retail consumer
18. The American Carbon Registry The Climate Action Reserve The Gold Standard The Verified Carbon Standard Carbon offset project Greenhouse gas emissions reduction Retail carbon offset Carbon Offset Market - Oversight Registry account- holders/retailers • Permanence • Additionality • Verified • Enforceable • Real Retail consumer
19. • Permanence • Additionality • Verified • Enforceable • Real The American Carbon Registry The Climate Action Reserve The Gold Standard The Verified Carbon Standard Carbon offset project Greenhouse gas emissions reduction Retail carbon offset Carbon Offset Market - Oversight Registry account- holders/retailers Looks for the Green-e Logo Retail consumer
20. Unique Assurances 1. Verified GHG emissions reductions come from projects certified under high-quality project standards. Endorsed Programs P.A.V.E.R.
21. • Supply – retired/transferred eligible reductions, and reported accurately • Sales – sales of Certified Products reported accurately • Balance of supply and sales – retirements/transfers of eligible reductions sufficient in amount and type to meet Certified Product sales • Disclosure – information provided to customers is accurate 2. Emissions reductions are not being double-sold. Retirement of correct volumes and types of emissions reductions on behalf of customers based on an audit of sales and supply. Unique Assurances Exclusive Ownership
22. 3. Customers are given complete and accurate information about their purchase and are not mislead with inaccurate advertising. General Requirements: • No false or misleading statements • Do not overstate environmental benefits Main Components: Product Content Label Price, Terms, and Conditions Project List • Differentiate between Certified and non-certified • Do not misrepresent the benefits of certification Unique Assurances Disclosure
23. Consumer-level Assurances 1. Eligible Supply. P.A.V.E.R. 2. Correct and full retirement. Exclusive Ownership 3. Complete and accurate information, no deception. Disclosure Certification Activities Annual Verification Audit Twice yearly Marketing Compliance Review Annual Verification Audit
24. • Permanence • Additionality • Verified • Enforceable • Real The American Carbon Registry The Climate Action Reserve The Gold Standard The Verified Carbon Standard Carbon offset project Greenhouse gas emissions reduction Retail carbon offset Carbon Offset Market - Oversight Registry account- holders/retailers Looks for the Green-e Logo Retail consumer • P.A.V.E.R. • Exclusive Retail Ownership • Disclosure
25. •Additionality •Permanence •Real •Ownership •Verified •Enforceable •Disclosure Carbon offset project Greenhouse gas emissions reduction Retail carbon offset Carbon Offset Market - Oversight Looks for the Green-e Logo Retail consumer
26. Carbon offset project Greenhouse gas emissions reduction Retail carbon offset Carbon Offset Market - Oversight Looks for the Green-e Logo A.P.R.O.V.E.D. Retail consumer
27. the global retail standard for carbon offsets
28. the most rigorous way for offset sellers to demonstrate clear, unique, correct, and permanent retail delivery of high-quality offsets
29. the only certification that involves third-party, independent verification of retail transactions
30. the easiest way for offset purchasers to gain assurance of exclusive retail ownership and truth in marketing
31. Participation and Growth
32. Participating Offset Retailers
33. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 2008 (partial year) 2009 2010 2011 2012 Unique Certified Sales (tCO2e) Green-e Climate Growth Trends
34. Gas Offset Programs Natural Gas Carbon Offsets P.A.V.E.R. Offset Quality • Independent Verification of Sales and Exclusive Delivery • Transparency and Truth in Marketing
35. 57.25% 18.41% 13.65% 5.91% 3.99% 0.43% 0.35% Project Types RY2012 LFG Methane Coal Mine Methane Wind RE EE Forestry 83.74% 5.91% 3.99% 3.00% 3.00% 0.35% Project Location RY2012 US South Africa Kenya China Trends
36. 55.53% 36.39% 8.08% Endorsed Programs RY2012 CAR VCS PRE 80.88% 11.04% 5.73% 1.85% 0.43% 0.06% Registries RY2012 APX Markit MRETS ERCOT WREGIS NAR Trends
37. 0 20 40 60 80 100 120 MA OH NY OR CT CA WA NJ IL PA Top 10 Number of Customers by Location Trends
38. Purchaser Recognition
39. Carbon offset project Greenhouse gas emissions reduction Retail carbon offset product Carbon Offset Market End-use consumer/ Carbon Offset Purchaser Customer of Carbon Offset Purchaser Looks for the Green-e Logo • Verifies and recognizes the purchase GHG emissions Looks for the Green-e Logo A.P.R.O.V.E.D. ACR, CAR, GS, VCS
40. Verification of offset purchase and percent of emissions covered for specific activities, facilities, operations, vehicle fleets, and more.
43. LEED v4 Green-e Climate in • BD&C – EA CREDIT: GREEN POWER AND CARBON OFFSETS (maximum 2 points) • ID&C – EA CREDIT: GREEN POWER AND CARBON OFFSETS (maximum 2 points) • EBOM – EA CREDIT: RENEWABLE ENERGY AND CARBON OFFSETS (maximum 5 points) “Carbon offsets […] must be Green-e Climate certified, or the equivalent.”
44. How to Get Started
45. Buying carbon offsets? Buy Green-e Climate certified! Offset retailer? Certify your offsets! Project standard and credit registry? Become an Endorsed Program! Offset project owner/developer? Contact one of our Endorsed Programs to become eligible. …and use the Green-e logo with your claim
46. Upcoming CRS Events
47. Register today at renewableenergymarkets.com. Discounted hotel rate ends November 7!
48. Sarah Busch Green-e Program Associate Center for Resource Solutions sbusch@resource-solutions.org CONTACT @greenemarktplc /CenterForResourceSolutions