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The College Website Is A Potluck

The College Website Is A Potluck

Web Governance In the Digital Age

Ron Bronson

June 18, 2014
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  1. What do you think about when you think about web

    governance? Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
  2. YOU DON’T. NO ONE THINKS ABOUT WEB GOVERNANCE Mimosa -

    Minimal Keynote Template Ronbronson.co.uk @ronbronson
  3. Mimosa - Minimal Keynote Template THE COMPONENTS OF WEB STRATEGY

    Strategy Governance Execution Measurement A List Apart
  4. “The point of a web strategy is to relate the

    success of the organization’s web properties to its overall performance—in other words, to engage senior management with their online successes or failures. To do that we need to talk about the KPIs they care about.” Mimosa - Minimal Keynote Template Jonathan Kahn, A List Apart No. 332 ON KEY PERFORMANCE INDICATORS (KPI)
  5. ✤ How things are. ✤ How things should be. ✤

    How to fix it. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
  6. “We tend to design companies the way we design machines:

    We need the company to perform a certain function, so we design and build it to perform that function. Over time, things change. The company grows beyond a certain point. New systems are needed.” Mimosa - Minimal Keynote Template Dave Gray, The Connected Company
  7. How your superiors often see you Mimosa - Minimal Keynote

    Template Ronbronson.co.uk @ronbronson
  8. How people on campus see you Mimosa - Minimal Keynote

    Template Ronbronson.co.uk @ronbronson
  9. The days of the webmaster are coming to a close.

    Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
  10. Our tactics as web practitioners and leaders have to become

    more sophisticated to reflect an increasingly digital world. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
  11. But strategy won’t save the world Mimosa - Minimal Keynote

    Template Ronbronson.co.uk @ronbronson
  12. “How can you deliver a unique value to meet an

    important set of needs for an important set of customers?” Mimosa - Minimal Keynote Template Michael Porter, Strategy Sensei
  13. Communicating shared ownership of web properties but understand that leadership

    is crucial to web success Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson CONTENT OWNERS MATTER
  14. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson Organize teams, give

    people input & achieve measurable successes. PROFESSIONAL DEVELOPMENT
  15. Don’t be a wizard. Be a teacher. Mimosa - Minimal

    Keynote Template Ronbronson.co.uk @ronbronson
  16. There are no silos in the sandbox. Mimosa - Minimal

    Keynote Template Ronbronson.co.uk @ronbronson