The College Website Is A Potluck

Web Governance In the Digital Age

Transcript

1. The College Website Is A Potluck WEB GOVERNANCE IN THE DIGITAL AGE @ronbronson
2. LET’S START WITH A QUESTION… Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
3. What do you think about when you think about web governance? Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
4. NOT THIS KIND
5. THE ANSWER IS… Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
6. YOU DON’T. NO ONE THINKS ABOUT WEB GOVERNANCE Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
7. Mimosa - Minimal Keynote Template THE COMPONENTS OF WEB STRATEGY Strategy Governance Execution Measurement A List Apart
8. “The point of a web strategy is to relate the success of the organization’s web properties to its overall performance—in other words, to engage senior management with their online successes or failures. To do that we need to talk about the KPIs they care about.” Mimosa - Minimal Keynote Template Jonathan Kahn, A List Apart No. 332 ON KEY PERFORMANCE INDICATORS (KPI)
9. TODAY’S AGENDA
10. ✤ How things are. ✤ How things should be. ✤ How to fix it. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
11. HOW THINGS ARE
12. THE PREMISE OF THE WEBSITE AS A POT LUCK…
13. THE WEBSITE ISN’T A SERVICE.
14. THE WEBSITE IS INFRASTRUCTURE
15. “We tend to design companies the way we design machines: We need the company to perform a certain function, so we design and build it to perform that function. Over time, things change. The company grows beyond a certain point. New systems are needed.” Mimosa - Minimal Keynote Template Dave Gray, The Connected Company
16. Mimosa - Minimal Keynote Template via Twitter
17. Perception vs. Reality Ronbronson.co.uk Ronbronson.co.uk @ronbronson
18. How You See Yourself Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
20. How your superiors often see you Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
22. How people on campus see you Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
24. We’re not speaking the same language. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
25. HOW THINGS SHOULD BE
26. The days of the webmaster are coming to a close. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
27. Our tactics as web practitioners and leaders have to become more sophisticated to reflect an increasingly digital world. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
28. Mimosa - Minimal Keynote Template Dion Hinchcliffe, CSO @ Adjuvi
29. TOO MANY COOKS IN THE KITCHEN
30. Governance is about leadership. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
31. But strategy won’t save the world Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
32. “How can you deliver a unique value to meet an important set of needs for an important set of customers?” Mimosa - Minimal Keynote Template Michael Porter, Strategy Sensei
33. TAKEAWAYS
34. Communicating shared ownership of web properties but understand that leadership is crucial to web success Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson CONTENT OWNERS MATTER
35. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson Organize teams, give people input & achieve measurable successes. PROFESSIONAL DEVELOPMENT
36. Don’t be a wizard. Be a teacher. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
37. There are no silos in the sandbox. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson
38. Questions? @ronbronson Ronbronson.co.uk