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LTVの高さがマーケティング戦略の自由度を決める

 LTVの高さがマーケティング戦略の自由度を決める

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Transcript

  1. LTV

  2. SaaS l l l LTV l CPA DM : 2

    / : 36 : 72 : 18,000
  3. LTV

  4. Blossom Street Ventures SaaS 37 ACV Average Contract Value 1

    ACV50 360 SaaS 15 10 5 0 5,000 5,000 10,000 10,000 15,000 15,000 20,000 20,000 25,000 25,000 30,000 30,000 35,000 35,000 40,000 40,000
  5. 1.

  6. 1. LTV LTV CAP 40 20 1 8 は 領

    200 3,000 24 よ PMF / 2000 330 26.4 よ PMF / 500 600 - - × 100 500 3600 600 14.4 36 よ 100 6800 60 16.3 × LTV
  7. LTV