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shalin
November 22, 2013
Design
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Warm Gun 2013 Presentation
Its not about shipping products but moving the experience forward.
shalin
November 22, 2013
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Transcript
IT'S NOT ABOUT SHIPPING PRODUCTS, BUT MOVING THE EXPERIENCE FORWARD
@shalin
ABOUT ME
NERVOUS SPEAKER
BORN IN AFRICA & OF INDIAN DECENT I AM A
CULTURAL SMÖRGÅSBORD
DEFINED BY MY EXPERIENCES
THE PAST & THE PRESENT lots of failure leads to
growth
COLLEGE CAREER the five year plan
TRAVEL australia
JOSH DAVIS macromedia flash
BACK TO SCHOOL academy of art
PASSION AND DETERMINATION opportunity looks like hard work
INTERNSHIP ten no’s and one maybe
NOISE13 real world experience is always better than school
ADVERTISING #fml
HOT STUDIO its visual or user experience
HOTNYC getting comfortable
A STARTUP what happened to building design studio?
SOCIALIZE.it startup life
DESIGNER FUND raise funding to sustain and validate the idea
FIVE COMPANIES connect and make a product
MONDAY AT 9 AM coast to coast
THE DIRECTIVE reimagine the uber app experience
THE TEAM small & nimble
THE PROCESS keep it fast and loose
DISCOVERY what, why, who, how
DESIGN & EXECUTION high fidelity
UNDERSTANDING THE DESIGN PROCESS
DESIGN SOLVES REAL PROBLEMS
DESIGN STARTS AT THE BEGINNING
WHY
ENGINEERING fucking amazing
18 MONTHS AGO “design” as a practices was non existent
TODAY “shared vision” approach
HAVE WE HAD FAILURE fare split
DENIAL its not a river in africa
PROJECT SPRINTS eight weeks
TWO WEEKS / SIX WEEKS discovery vs execute
DISCOVERY discovery vs execute
EXECUTE discovery vs execute
COMPROMISES discovery vs execute
WE BELIEVE IN moving the experience forward