We'll define the value proposal, the target audience and the feature set of the project. What's defined in this session will guide the complete development process.
EMPATHIZING WITH OUR TARGET USERS What are the priorities of our customers? How do they think and feel? How this product will make our customers happier?
Our users are human beings. Real. Imperfect. They have feelings. They have limits. They don't have all the time in the world. They don't care about our product.
Our users need to understand where they are. Where they can go. Feel at home. Intuit rather than decide. The product must think like they do. Not the other way around.
✔ Familiarity We'll go out and ask people for their referents. Of what we do, which things are already similar to something familiar to the user? Which ones can be unknown or obscure? How can we make them more understandable?