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Lean UX: Scope - Content
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Sergio Nouvel
July 08, 2013
Design
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Lean UX: Scope - Content
Sergio Nouvel
July 08, 2013
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Transcript
LEAN UX SCOPE 1. Scope 2. Content 3. Interface 4.
Look & Feel
SERGIO NOUVEL @SHESHO
A geolocalized app to help firefighters easily find fire plugs.
We'll define the value proposal, the target audience and the
feature set of the project. What's defined in this session will guide the complete development process.
✔ What do we test at this stage? Innovation Viability
Merit
✔ Innovation Does the product improve something over what already
exists? * Performance * Functionality * Design * Taste * Cost * Speed * Access * Reliability * etc.
✔ Viability Can the product be done with reasonable resources?
Is technology available? Are human resources available? Is there funding?
✔ Merit Does the product deserve to exist and be
made by us? Do we love the idea? Is it within our skills? Is it worthy for the final user?
Tool: Canvas We'll define 9 aspects that are key for
the business model of the product.
None
Tool Elevator Pitch Synthesize the value proposal in a 10-second,
no-visual aids pitch.
Define Key Hypotheses We'll define what the product needs to
prove true in order to deliver value to users.
Definir Key Behaviors ¿What (actions, habits, moods) do we want
to stimulate or ellicit in the users which prove our hypotheses true?
Definir Key Motivators ¿What do we give back to the
users in exchange or reward? ¿Is this connected with what users really want/need?
Tool Sprints We'll segment the project in progressive, minimum-viable stages.
Initial Idea Future vision Value proposal Scope of this iteration
SCOPING Which features will and will NOT have the project
at this stage?
EMPATHIZING WITH OUR TARGET USERS What are the priorities of
our customers? How do they think and feel? How this product will make our customers happier?
Tool Storytelling We'll tell the "tale" of our app inmersed
in the world of our users.
TECHNIQUES Drawing Written text Video Audio narrative 1: DEFINING PERSONAS
Our users are human beings. Real. Imperfect. They have feelings.
They have limits. They don't have all the time in the world. They don't care about our product.
DON'T BE AFRAID TO DRAW
DON'T BE AFRAID TO WRITE
LEAN UX CONTENT 2. Content 1. Scope 3. Interface 4.
Look & Feel
We'll define the structure and content strategy of our product,
describing the user flows and how are we telling our story to our users.
Our users need to understand where they are. Where they
can go. Feel at home. Intuit rather than decide. The product must think like they do. Not the other way around.
✔ What do we test at this stage? Coherence Familiarity
Simplicity of access and consumption
Define Metaphor Which elements of the user's world can be
applied to the product to ease adoption?
✔ Familiarity We'll go out and ask people for their
referents. Of what we do, which things are already similar to something familiar to the user? Which ones can be unknown or obscure? How can we make them more understandable?
Vocabulary What are the key sections and actions? How are
they named by our users? How do they expect to be talked?
Tone and style If our product was a person, how
would he/she dress? and talk? and behave?
Key places Where in the product the key hypotheses and
behaviors will take place and can be observed?
Deliverable: Sitemap We'll structure the user paths in form of
a flow chart.