Lean UX: Scope - Content

Transcript

1. LEAN UX
   SCOPE
   1. Scope 2. Content 3. Interface 4. Look & Feel
   

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2. SERGIO NOUVEL
   @SHESHO
   

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3. A geolocalized app to help
   firefighters easily find fire plugs.
   

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4. We'll define the value proposal, the
   target audience and the feature set
   of the project.
   What's defined in this session will guide the complete
   development process.
   

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5. ✔
   What do we test at this stage?
   Innovation
   Viability
   Merit
   

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6. ✔
   Innovation
   Does the product improve something
   over what already exists?
   * Performance *
   Functionality *
   Design * Taste * Cost *
   Speed * Access *
   Reliability *
   etc.
   

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7. ✔
   Viability
   Can the product be done with
   reasonable resources?
   Is technology
   available?
   Are human resources
   available?
   Is there funding?
   

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8. ✔
   Merit
   Does the product deserve to exist
   and be made by us?
   Do we love the idea?
   Is it within our skills?
   Is it worthy for the final
   user?
   

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9. Tool:
   Canvas
   We'll define 9 aspects that are key for
   the business model of the product.
   

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11. Tool
    Elevator Pitch
    Synthesize the value proposal in a
    10-second, no-visual aids pitch.
    

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12. Define
    Key Hypotheses
    We'll define what the product
    needs to prove true in order to
    deliver value to users.
    

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13. Definir
    Key Behaviors
    ¿What (actions, habits, moods) do
    we want to stimulate or ellicit in
    the users which prove our
    hypotheses true?
    

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14. Definir
    Key Motivators
    ¿What do we give back to the users
    in exchange or reward? ¿Is this
    connected with what users really
    want/need?
    

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15. Tool
    Sprints
    We'll segment the project in
    progressive, minimum-viable
    stages.
    

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16. Initial
    Idea
    Future vision
    Value proposal
    Scope of this iteration
    

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17. SCOPING
    Which features will and will NOT
    have the project at this stage?
    

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18. EMPATHIZING WITH
    OUR TARGET USERS
    What are the priorities of our
    customers?
    How do they think and feel?
    How this product will make our
    customers happier?
    

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19. Tool
    Storytelling
    We'll tell the "tale" of our app
    inmersed in the world of our users.
    

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20. TECHNIQUES
    Drawing
    Written text
    Video
    Audio narrative
    1: DEFINING PERSONAS
    

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21. Our users are human beings.
    Real. Imperfect. They have
    feelings. They have limits. They
    don't have all the time in the
    world. They don't care about our
    product.
    

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22. DON'T BE AFRAID TO DRAW
    

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23. DON'T BE AFRAID TO WRITE
    

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24. LEAN UX
    CONTENT
    2. Content
    1. Scope 3. Interface 4. Look & Feel
    

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25. We'll define the structure and content
    strategy of our product, describing
    the user flows and how are we telling
    our story to our users.
    

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26. Our users need to understand
    where they are. Where they can
    go. Feel at home. Intuit rather
    than decide. The product must
    think like they do.
    Not the other way around.
    

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27. ✔
    What do we test at this stage?
    Coherence
    Familiarity
    Simplicity of access
    and consumption
    

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28. Define
    Metaphor
    Which elements of the user's
    world can be applied to the
    product to ease adoption?
    

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29. ✔
    Familiarity
    We'll go out and ask
    people for their
    referents.
    Of what we do, which things are
    already similar to something
    familiar to the user?
    Which ones can be unknown or
    obscure?
    How can we make them more
    understandable?
    

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30. Vocabulary
    What are the key sections and
    actions? How are they named
    by our users? How do they
    expect to be talked?
    

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31. Tone and style
    If our product was a person,
    how would he/she dress? and
    talk? and behave?
    

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32. Key places
    Where in the product the key
    hypotheses and behaviors will
    take place and can be
    observed?
    

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33. Deliverable:
    Sitemap
    We'll structure the user paths in
    form of a flow chart.
    

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