Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Lean UX: Scope - Content
Search
Sergio Nouvel
July 08, 2013
Design
3
430
Lean UX: Scope - Content
Sergio Nouvel
July 08, 2013
Tweet
Share
More Decks by Sergio Nouvel
See All by Sergio Nouvel
Involúcrate
shesho
0
110
Transformación Digital: lo que hay y lo que falta
shesho
1
770
Diseño de Servicios centrados en el Ciudadano
shesho
2
710
Transformación Digital: de consumidores a creadores de tecnología
shesho
1
750
Transformación Digital y UX: El comienzo del viaje del héroe
shesho
5
1.2k
Scope Canvas (keynote)
shesho
6
1.1k
UX y Transformación Digital
shesho
2
900
Emprendiendo al Revés: El caso Get on Board
shesho
39
15k
Fuck-up Nights: The Get on Board Way
shesho
0
290
Other Decks in Design
See All in Design
生成AIのデザイン活用
asakohs
1
200
Cхематизация процессов и пользовательского опыта с Картой процесса-опыта
ashapiro
0
160
Amebaデザインシステム Spindleの開発 / The Development of Spindle
spindle
5
920
WHAT ARE ME?
takuro_nakajima
PRO
0
1.8k
デザインプリンシプルのつくりかた(freee技術の日)
magi1125
3
2.7k
What Was UX Design All About?
ykazu
3
600
想像するためのデザイン - LARPの可能性を探求してみた話
okabemy
0
220
デザイナーの帽子をかぶったわたしが、プロダクト開発するうえでスクラムチームに提供したいこと / what I want to provide to Scrum teams when developing products
hiromitsuuuuu
14
5.4k
Webアプリケーションアクセシビリティ解説ウェビナー「8章 アクセシブルなUI設計の原理を導く」
magi1125
1
220
速攻で価値検証して無駄なものを作らないプロダクトデザイン
cremacrema
3
320
PdMというキャリアがUXデザイナーの頭によぎったとき スポットライトをどう当て、 どうシステムを見つめるか
muture
0
490
デザインスプリントを活かすチームの在り方
mixi_design
PRO
1
430
Featured
See All Featured
Six Lessons from altMBA
skipperchong
24
3.2k
Optimizing for Happiness
mojombo
373
69k
Bootstrapping a Software Product
garrettdimon
PRO
304
110k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
360
22k
Web development in the modern age
philhawksworth
203
10k
GitHub's CSS Performance
jonrohan
1026
450k
Infographics Made Easy
chrislema
238
18k
StorybookのUI Testing Handbookを読んだ
zakiyama
15
4.9k
5 minutes of I Can Smell Your CMS
philhawksworth
200
19k
Music & Morning Musume
bryan
43
5.9k
Documentation Writing (for coders)
carmenintech
63
4.2k
Clear Off the Table
cherdarchuk
89
320k
Transcript
LEAN UX SCOPE 1. Scope 2. Content 3. Interface 4.
Look & Feel
SERGIO NOUVEL @SHESHO
A geolocalized app to help firefighters easily find fire plugs.
We'll define the value proposal, the target audience and the
feature set of the project. What's defined in this session will guide the complete development process.
✔ What do we test at this stage? Innovation Viability
Merit
✔ Innovation Does the product improve something over what already
exists? * Performance * Functionality * Design * Taste * Cost * Speed * Access * Reliability * etc.
✔ Viability Can the product be done with reasonable resources?
Is technology available? Are human resources available? Is there funding?
✔ Merit Does the product deserve to exist and be
made by us? Do we love the idea? Is it within our skills? Is it worthy for the final user?
Tool: Canvas We'll define 9 aspects that are key for
the business model of the product.
None
Tool Elevator Pitch Synthesize the value proposal in a 10-second,
no-visual aids pitch.
Define Key Hypotheses We'll define what the product needs to
prove true in order to deliver value to users.
Definir Key Behaviors ¿What (actions, habits, moods) do we want
to stimulate or ellicit in the users which prove our hypotheses true?
Definir Key Motivators ¿What do we give back to the
users in exchange or reward? ¿Is this connected with what users really want/need?
Tool Sprints We'll segment the project in progressive, minimum-viable stages.
Initial Idea Future vision Value proposal Scope of this iteration
SCOPING Which features will and will NOT have the project
at this stage?
EMPATHIZING WITH OUR TARGET USERS What are the priorities of
our customers? How do they think and feel? How this product will make our customers happier?
Tool Storytelling We'll tell the "tale" of our app inmersed
in the world of our users.
TECHNIQUES Drawing Written text Video Audio narrative 1: DEFINING PERSONAS
Our users are human beings. Real. Imperfect. They have feelings.
They have limits. They don't have all the time in the world. They don't care about our product.
DON'T BE AFRAID TO DRAW
DON'T BE AFRAID TO WRITE
LEAN UX CONTENT 2. Content 1. Scope 3. Interface 4.
Look & Feel
We'll define the structure and content strategy of our product,
describing the user flows and how are we telling our story to our users.
Our users need to understand where they are. Where they
can go. Feel at home. Intuit rather than decide. The product must think like they do. Not the other way around.
✔ What do we test at this stage? Coherence Familiarity
Simplicity of access and consumption
Define Metaphor Which elements of the user's world can be
applied to the product to ease adoption?
✔ Familiarity We'll go out and ask people for their
referents. Of what we do, which things are already similar to something familiar to the user? Which ones can be unknown or obscure? How can we make them more understandable?
Vocabulary What are the key sections and actions? How are
they named by our users? How do they expect to be talked?
Tone and style If our product was a person, how
would he/she dress? and talk? and behave?
Key places Where in the product the key hypotheses and
behaviors will take place and can be observed?
Deliverable: Sitemap We'll structure the user paths in form of
a flow chart.