UX Cambridge - What 'Bones Brigade' taught me about awesome teams

@spencerturner Bones Brigade What Taught me about awesome teams Cultivate

@spencerturner Who HERE IS (OR WAS) A SKATER?

@spencerturner WHO’S HEARD OF THE BoNES BRIGADE?

@spencerturner Bones Brigade – WHO?

@spencerturner TONY HAWK RODNEY MULLEN TOMMY GUERRERO STACY PERALTA MIke
McGILL STEVE CABALLERO Lance Mountain

@spencerturner Lance Mountain TONY HAWK RODNEY MULLEN TOMMY GUERRERO STACY
PERALTA MIke McGILL STEVE CABALLERO

@spencerturner OK.   WHAT DOES THIS HAVE  TO DO WITH
US ?

@spencerturner BUILD IT   TO LAST

@spencerturner It was my dream as a kid to get
on the Zephyr team   – I got on   the team Stacy Peralta

@spencerturner Build it To last

@spencerturner Nobody held a team as long as Stacy has, 
I mean phhhff, no one even half the time   he was the glue that held us all together. MIKE MCGILL

@spencerturner DEVELOP   RAW TALENT

@spencerturner I wanted this to be no name guys  
that no one had ever seen,   and so I started picking up young amateurs that I knew I could develop Stacy Peralta

@spencerturner Here I am   10 years old   and
I’m like this big and these guys are like 2ft higher than me. Steve Caballero

@spencerturner FIND THE   OUTLIERS

@spencerturner FIND THE OUTLIERS

@spencerturner Don’t let anything poison your individuality,   be away,
breakaway, look inward, not outward. RODNEY MULLEN

@spencerturner CRAIG STEYCK

@spencerturner Tony & Rodney were both outsiders   from the
beginning, and for a long time what they were doing was considered odd. CRAIG STEYCK

@spencerturner AHEAD OF THE CURVE

@spencerturner It was like I found a home of misfits.
TONY HAWK

@spencerturner LOOK FOR   CHARACTer

@spencerturner Ultimately what I was looking for   was a
kid who had fire in him. Stacy Peralta

@spencerturner It wasn’t about winning,   it was about showing
up  and doing your best. Stacy Peralta

@spencerturner It was really like hard to believe,   here
were these little soft kids,  but all their integrity and heart  was in skateboarding. Glen .E Friedman - Photographer

@spencerturner EVERYONE’s A MENTOR

@spencerturner   I couldn’t believe that I was seen in
any sort of similar light to Steve Caballero. TONY HAWK

@spencerturner Coming in from Florida and flying in and seeing
the guys, and seeing what they would do, I would just look at ‘em go, and just be there kinda feelin’ so privileged cruisin’ around in the volvo RODNEY MULLEN

@spencerturner I liked that feeling of being with a group
of guys, competing against each other, but at the end of the competition,   we’re leaving as friends, as a team. STEVE CABALLERO

@spencerturner Nah, you’re partying and having a good time ‘cos
you can’t compete with Caballero.   Phhfff. Man up, man up and beat us!  Not me personally, they always beat me. Hehehe. But man up and beat my boys! LANCE MOUNTAIN

@spencerturner There’s a part of it that most guys will
attest to - we want to make Stacy happy TOMMY GUERRERO

@spencerturner BELIEVE IN YOUR TEAM

@spencerturner I saw him skate and I felt it in
my heart, just a bolt hit me and I went “oh my god that kid is unbelievable” Stacy Peralta

@spencerturner You need to have someone that believes in you.
No other team, no other company had that guy. LANCE MOUNTAIN

@spencerturner BELIEVE IN YOURSELF

@spencerturner SELF BELIEF

@spencerturner EXCELLENT PEERS

@spencerturner Alan Gelfand invented the ollie,   when he was
an amateur.   He invents the trick of the century,   when he was an amateur. STACY PERALTA

@spencerturner Caballero at 16 years of age,   invents the
Cabalariel. He takes what Alan Gelfand’s done with the ollie, and now he does it in the air 360 ollie. STACY PERALTA

@spencerturner For me Cabalariels were a game changer because it
made you realise you can do difficult spinning manoeuvres or technical manoeuvres without grabbing your board. TONY HAWK

@spencerturner Seeing guys like my heros Alan Gelfand, invent the
ollie, I mean that was ppffwow - that’s a legacy for him. And then Caballero doing the cabalarial, I’m like, wow that’s great, you know. What am I gonna do? Mike Mcgill

@spencerturner THE McTWIST

@spencerturner Tony took the McTwist and all of a sudden
he’s doing one foot McTwists, then he’s doing board varial McTwists, and then he does the absolute unthinkable, which is the Ollie McTwist, he does a McTwist not even grabbing his board! STACY PERALTA

@spencerturner PUSHING EACH OTHER

@spencerturner IT’s NOT ABOUT THE MONEY

@spencerturner When we got into skating, you did not become
rich or famous if you were good at skateboarding. No one did, no matter how good you were. TONY HAWK

@spencerturner When George and I first started talking,   I
just liked him, I trusted him. He wasn’t doing this to make a million Dollars, and I wasn’t either. STACY PERALTA

@spencerturner RESILIENCE & PERSISTENCE

@spencerturner But then what happened,   is skateboarding started to
dive. STACY PERALTA

@spencerturner I was so young that all I knew was
that my friends had quit skating, all the parks were closing, but I wasn’t going to quit.   I still had a skateboard, that’s all I needed. TONY HAWK

@spencerturner It was such an intoxicating place to be that
these backyard events started to grow the sport again. STACY PERALTA

@spencerturner Where we made the first video, thinking we might
sell 300, we sold 30,000.   It was unbelievable.   They became manifestos. STACY PERALTA

@spencerturner The videos added a human element,   we weren’t
just this untouchable elite crew of skaters, they showed that we were silly, we fall. TONY HAWK

@spencerturner Expose your WEAKNESSES

@spencerturner EXPOSE YOUR WEAKNESSES

@spencerturner If it’d just been Rodney Mullen,   Steve Caballero
and Tony Hawk in the video, I mighta gone damn, skating is tough, it’s hard, I’ll never be that good,   but Lance Mountain presented skating   as something accessible. Mike ValleLy - Pro Skateboarder

@spencerturner Lance let you say it’s OK to be a
crappy skater, and I’m not saying Lance was a crappy skater, but you can love skating and that’s enough. SEAN MORTIMER - SKATEBOARDING WRITER

@spencerturner TRUE OWNERSHIP

@spencerturner BUILD IT   TO LAST

@spencerturner DEVELOP   RAW TALENT

@spencerturner FIND THE   OUTLIERS

@spencerturner LOOK FOR   CHARACTer

@spencerturner EVERYONE’s A MENTOR

@spencerturner BELIEVE IN YOURSELF

@spencerturner EXCELLENT PEERS

@spencerturner IT’s NOT ABOUT THE MONEY

@spencerturner RESILIENCE & PERSISTENCE

@spencerturner Expose your WEAKNESSES

@spencerturner TRUE OWNERSHIP

@spencerturner Bones Brigade www.bonesbrigade.com (DRM FREE DOWNLOAD) OR ON ITUNES.
ALSo on NetFLIX

@spencerturner Mike McGill Owns a skateboard shop and makes products
under the McTwist Label. Tommy Guerrero Co-Founded Real Skateboards & Deluxe Distribution.

@spencerturner Lance Mountain Formed and ran Firm Skateboards for 15
years and is still   a pro-skateboarder. Steve Caballero is still a pro, still skating for George Powell 33 years on.

@spencerturner Tony Hawk Went on to win 10 X-Games titles,
Co-Founded Birdhouse Skateboards & Created The Tony Hawk Pro Skater Game. Rodney Mullen Co-Founded World Industries, the most successful skateboard company in the 1990s which he sold in ’98 for $20m. Co-owner of Almost.

@spencerturner Stacy Peralta Makes documentaries, surfs and skateboards. He and
George reunited in 2006 at the request of Lance Mountain and fellow Bones Brigade members and began patching up their relationship.

@spencerturner Bones Brigade RODNEY MULLEN NOW

@spencerturner Rodney Mullen inventing the flat land ollie would change
everything. STACY PERALTA

@spencerturner RODNEY TEACHING

@spencerturner @SPENCErTURNER [email protected] SAY HELLO, give me feedback Cultivate THANK
YOU

@spencerturner Anyone Want To See MORE?

@spencerturner LANCE IS NOT A CRAPPY SKATER

@spencerturner @SPENCErTURNER [email protected] SAY HELLO, give me feedback Cultivate THANK
YOU

UX Cambridge - What 'Bones Brigade' taught me a...

UX Cambridge - What 'Bones Brigade' taught me about awesome teams

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