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The Three Ages of Innovation

The Three Ages of Innovation

Innovation isn’t a separate activity that happens once at the beginning of a project. It isn’t the exclusive domain of an Innovation Director or a “Creative” team. Innovation is the ability to continually see things through fresh eyes, however familiar they become; to apply a different perspective to something you have done a hundred times; to challenge your hard-won assumptions and to believe you may be wrong, however right you feel.

Dan argues that there are three distinct ages in the growth of an idea or a product, and that innovation can and should occur in all of these. It should be the responsibility of everyone involved, all the time. He wants you to be as excited about the possibility of innovation as he is.

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Daniel Terhorst-North

April 16, 2015
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  1. The Three Ages of Innovation Dan North @tastapod

  2. Three Ages Explore Stabilise Commoditise

  3. Explore Experiment Analyse Research Play! Iterate Study Sketch — “Maximise

    discovery”
  4. Three Ages Explore Stabilise Commoditise — “Maximise discovery”

  5. Stabilise Teachability Repeatability Articulate Categorise Validate — “Minimise variance” Structure

    Predictability
  6. Three Ages Explore Stabilise Commoditise — “Minimise variance” — “Maximise

    discovery”
  7. Commoditise Effort Activity Time Scale Cost — “Maximise efficiency” Economics

  8. Three Ages Explore Stabilise Commoditise — “Maximise discovery” — “Minimise

    variance” — “Maximise efficiency” Conflicting goals!
  9. Multiple simultaneous dimensions Explore Stabilise Commoditise

  10. So where does the innovation happen? Explore Stabilise Commoditise

  11. Innovation zone! Explore Stabilise Commoditise

  12. Vive la difference! Explore Stabilise Commoditise