GOOD vs BAD Questions – a customer research game

This game was inspired by Rob Fitzpatrick (Book: The Mom Test) and moderated by Thomas Gläser for the UX & Product Meetup Munich.

Transcript

1. BAD GOOD vs a customer interview game Questions inspired by Rob Fitzpatrick & moderated by Thomas Gläser UX & Product Meetup Munich
2. »There are a couple of people I can intro you to when you're ready.«
3. »There are a couple of people I can intro you to when you're ready.«
4. »That's so cool. I love it.«
5. »That's so cool. I love it.«
6. »Looks great. Let me know when it launches.«
7. »Looks great. Let me know when it launches.«
8. »What are the next steps?«
9. »What are the next steps?«
10. »I would de nitely buy that!«
11. »I would de nitely buy that!«
12. »When can we start the trial?«
13. »When can we start the trial?«
14. »Can I buy the prototype?«
15. »Can I buy the prototype?«
16. »When can you come back to talk to the rest of the team?«
17. »When can you come back to talk to the rest of the team?«
18. »Do you think it's a good idea?«
19. »Do you think it's a good idea?«
20. »Would you buy a product which did {x}?«
21. »Would you buy a product which did {x}?«
22. »How much would you pay for {x}?«
23. »How much would you pay for {x}?«
24. »If you had a magic wand. What can your dream product do?«
25. »If you had a magic wand. What can your dream product do?«
26. »Why do you bother?«
27. »Why do you bother?«
28. »What are the consequences of that?«
29. »What are the consequences of that?«
30. »Talk me through the last time that happened.«
31. »Talk me through the last time that happened.«
32. »What else have you tried to x it?«
33. »What else have you tried to x it?«
34. »Would you pay {$} for a product which did {x}?«
35. »Would you pay {$} for a product which did {x}?«
36. »How are you dealing with it now?«
37. »How are you dealing with it now?«
38. »Where does the money come from?«
39. »Where does the money come from?«
40. »Who else should I talk to?«
41. »Who else should I talk to?«
42. »Is there anything else I should have asked?«
43. »Is there anything else I should have asked?«
44. Basic rule #1 Don't fish for compliments. Deflect them.
45. Basic rule #2 Don't expose your ego. Don't pitch your ideas.
46. Basic rule #3 Don't be to formal. Just talk naturally.
47. Basic rule #4 Anchor fluff. Get to the root of the problem.
48. Basic rule #5 Dig beneath ideas, opinions, requests and emotions.
49. Basic rule #6 Don't lead them to the answer you want to get.
50. Basic rule #7 Talk less, listen more. Search for real actions.
51. RESEARCH = LEARNING. »NEVER DELEGATE UNDERSTANDING.« CHARLES EAMES
52. Let's stay in touch! www.thomasglaeser.de @Thomas_Glaeser www.str84wd.com