How to grow a conference as a side project

How to grow a conference as a side project

Established in 2012 only, push.conference has become one of the most inspiring events in Munich. Connecting creative coders, ux professionals and designers, the event has gained astonishing traction already. This talk will share the story of how we got from idea to this year's large scale event.

Talk from Lean Startup Meetup Munich 28th Aug 2014
http://www.meetup.com/Lean-Startup-Munich/events/200486432

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Thomas Gläser

August 28, 2014
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Transcript

  1. How to grow a conference as a side project Lessons

    learned from push.conference Lean Startup Meetup Munich | 28th of August 2014
 Thomas Gläser | Curator @ push.conference
  2. None
  3. decoded
 23 Oct 2010
 290 Gäste
 80€ decoded
 15 Oct

    2011
 370 Gäste
 80€ decoded@mcbw
 8-10 Feb 2012
 81 Gäste
 800€ push.conference 10-11 Oct 2014
 450 Gäste
 350€
 
 push.workshops push.conference
 25-26 Oct 2013
 450 Gäste
 350€
 
 push.workshops push.conference
 23-24 Nov 2012
 400 Gäste
 350€ 0 250 500 conference timeline
  4. Unite artists, designers & developers in order to
 get inspired

    and build great things for the future. Vision 2010
  5. Build a conference out of nothing. Challenge

  6. What do you need
 to start a conference?

  7. Speaker
 Location
 Catering
 Visibility
 Ticketing What do you need to

    start a conference?
  8. Speaker
 Location
 Catering
 Visibility
 Ticketing No Competition in Munich State

    Funding Good Network Existing Market Market-Know-How What do you need to start a conference?
  9. None
  10. How to reach our customers?
 
 How to get traffic

    on website and start selling tickets
 with 0 € marketing budget? Challenge
  11. Get strong partners – Gain traffic

  12. Moment of Truth

  13. None
  14. None
  15. How to get feedback?
 And how to interpret? After the

    conference is before the conference
  16. None
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  19. If things like »quality of the coffee« has been
 discovered

    as the top issue,
 you probably did a good conference. Good sign
  20. 1. Switch language from german to english
 2. Online communication

    is the thing Key take-aways – decoded 2010
  21. None
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  24. Don’t loose focus.
 Getting high-quality speakers is a key-activity. Key

    take-away – decoded 2011
  25. Request from
 Munich Creative Business Week
 Opportunity to Experiment!

  26. Topics ! ! Customers
 ! Format Inspiring projects
 from design

    & tech
 
 Freelancer, Employees, Students
 up to 400 Guests
 1 day @ Freiheiz
 max. 99 € Strategy & process
 for application design ! Freelancers, Team
 Leads, CEOs
 
 70 Guests
 3 days @ BMW Welt
 max. 799 € decoded decoded@mcbw
  27. None
  28. None
  29. None
  30. Almost same revenue of decoded or decoded@mcbw.
 Are there ways

    to unite? key take-away – decoded@mcbw 2012
  31. R.I.P.
 decoded conference
 What’s next?

  32. Topics ! ! Customers
 ! Format Inspiring projects
 from design

    & tech
 
 Freelancer, Employees, Students
 up to 400 Guests
 1 day @ Freiheiz
 max. 99 € Strategy & process
 for application design ! Freelancers, Team
 Leads, CEOs
 
 70 Guests
 3 days @ BMW Welt
 max. 799 € decoded decoded@mcbw
  33. What’s next? Inspiring projects
 from design & tech
 
 Freelancer,

    Employees, Students
 up to 400 Guests
 1 day @ Freiheiz
 max. 99 € Strategy & process
 for application design ! Freelancers, Team
 Leads, CEOs
 
 70 Guests
 3 days @ BMW Welt
 max. 799 € Unite Inspiration
 & UX-Business ! Freelancers, Team
 Leads, Employees,
 CEOs, Students
 
 400 Guests
 2 days @ BMW Welt &
 Alte Kongresshalle
 max. 350 €
  34. Hello
 push.conference!

  35. iCal at website before ticketing launch Test it quick

  36. Build a new conference out of something.
 Team up! Challenge

  37. None
  38. 60% of effort is communication! Key-Activity

  39. Content is King Beware! Buzzword ;)

  40. None
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  45. 1. Simplify the conference concept.
 2. Improve to unite people

    at the conference.
 3. Show more diversity, give talents a chance.
 4. Keep the spirit alive. key take-aways – push.conference 2012
  46. None
  47. simplified concept

  48. improved networking

  49. new lightning talks

  50. keep pushing – push.workshops

  51. None
  52. Keep quality and organise as efficient as possible key take-aways

    – push.conference 2013
  53. Fr. 10th - Sa. 11th of October 2014
 Alte Kongresshalle

    Munich http://push-conference.com/2014 Save 15% till end of next week with code: LeanMuc14