How to grow a conference as a side project

Established in 2012 only, push.conference has become one of the most inspiring events in Munich. Connecting creative coders, ux professionals and designers, the event has gained astonishing traction already. This talk will share the story of how we got from idea to this year's large scale event.

Talk from Lean Startup Meetup Munich 28th Aug 2014
http://www.meetup.com/Lean-Startup-Munich/events/200486432

Transcript

1. How to grow a conference as a side project Lessons learned from push.conference Lean Startup Meetup Munich | 28th of August 2014
 Thomas Gläser | Curator @ push.conference
3. decoded
 23 Oct 2010
 290 Gäste
 80€ decoded
 15 Oct 2011
 370 Gäste
 80€ decoded@mcbw
 8-10 Feb 2012
 81 Gäste
 800€ push.conference 10-11 Oct 2014
 450 Gäste
 350€
 
 push.workshops push.conference
 25-26 Oct 2013
 450 Gäste
 350€
 
 push.workshops push.conference
 23-24 Nov 2012
 400 Gäste
 350€ 0 250 500 conference timeline
4. Unite artists, designers & developers in order to
 get inspired and build great things for the future. Vision 2010
5. Build a conference out of nothing. Challenge
6. What do you need
 to start a conference?
7. Speaker
 Location
 Catering
 Visibility
 Ticketing What do you need to start a conference?
8. Speaker
 Location
 Catering
 Visibility
 Ticketing No Competition in Munich State Funding Good Network Existing Market Market-Know-How What do you need to start a conference?
10. How to reach our customers?
 
 How to get traffic on website and start selling tickets
 with 0 € marketing budget? Challenge
11. Get strong partners – Gain traffic
12. Moment of Truth
15. How to get feedback?
 And how to interpret? After the conference is before the conference
19. If things like »quality of the coffee« has been
 discovered as the top issue,
 you probably did a good conference. Good sign
20. 1. Switch language from german to english
 2. Online communication is the thing Key take-aways – decoded 2010
24. Don’t loose focus.
 Getting high-quality speakers is a key-activity. Key take-away – decoded 2011
25. Request from
 Munich Creative Business Week
 Opportunity to Experiment!
26. Topics ! ! Customers
 ! Format Inspiring projects
 from design & tech
 
 Freelancer, Employees, Students
 up to 400 Guests
 1 day @ Freiheiz
 max. 99 € Strategy & process
 for application design ! Freelancers, Team
 Leads, CEOs
 
 70 Guests
 3 days @ BMW Welt
 max. 799 € decoded decoded@mcbw
30. Almost same revenue of decoded or decoded@mcbw.
 Are there ways to unite? key take-away – decoded@mcbw 2012
31. R.I.P.
 decoded conference
 What’s next?
32. Topics ! ! Customers
 ! Format Inspiring projects
 from design & tech
 
 Freelancer, Employees, Students
 up to 400 Guests
 1 day @ Freiheiz
 max. 99 € Strategy & process
 for application design ! Freelancers, Team
 Leads, CEOs
 
 70 Guests
 3 days @ BMW Welt
 max. 799 € decoded decoded@mcbw
33. What’s next? Inspiring projects
 from design & tech
 
 Freelancer, Employees, Students
 up to 400 Guests
 1 day @ Freiheiz
 max. 99 € Strategy & process
 for application design ! Freelancers, Team
 Leads, CEOs
 
 70 Guests
 3 days @ BMW Welt
 max. 799 € Unite Inspiration
 & UX-Business ! Freelancers, Team
 Leads, Employees,
 CEOs, Students
 
 400 Guests
 2 days @ BMW Welt &
 Alte Kongresshalle
 max. 350 €
34. Hello
 push.conference!
35. iCal at website before ticketing launch Test it quick
36. Build a new conference out of something.
 Team up! Challenge
38. 60% of effort is communication! Key-Activity
39. Content is King Beware! Buzzword ;)
45. 1. Simplify the conference concept.
 2. Improve to unite people at the conference.
 3. Show more diversity, give talents a chance.
 4. Keep the spirit alive. key take-aways – push.conference 2012
47. simplified concept
48. improved networking
49. new lightning talks
50. keep pushing – push.workshops
52. Keep quality and organise as efficient as possible key take-aways – push.conference 2013
53. Fr. 10th - Sa. 11th of October 2014
 Alte Kongresshalle Munich http://push-conference.com/2014 Save 15% till end of next week with code: LeanMuc14