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Validating Assumptions with 12 UX Research Methods

by Tomer Sharon

Published June 4, 2013 in Business

This presentation reviews three big questions UX research can help answer: What do people need? What do people want? Can people use it? These questions can be answered with 12 different methods: observation, interview, diary study, experience sampling, photo diary, collaging, A/B testing, Wizard of Oz, fake doors, online usability test, card sorting, and noticeability test.