Coming of Age

Transcript

1. coming of age FFWD.PRO Zagreb, Croatia 11 June 2012 Julie

   Ng @jng5
2. None

3. 2000

4. not a “real” job?

5. naïve

6. #WIN

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8. this is a “real” job?

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10. that’s not possible...

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13. What happened? • Misunderstanding of my role • Managers don’t

    value what they can outsource • They value facilitators and communicators • AB Testing

14. Would i do it again?

15. No regrets, and • gained a mentor • gained negotiation

    experience • gained more responsibility

16. AB Testing this vs...

17. this

18. DUH!

19. A Better example...

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21. Meet Günther • Old and slow • Not tech savvy

    • Suspicious (data privacy) • Doesn’t want to spend money online
22. None

23. Business intelligence • Bounce rates • Click-through rates (banners, links)

    • Time spent on page • User flows • Fallout • Open rates (e-mail)

24. I am a designer why should I care?

25. assert with competence

26. e-mail Core flow Registration Welcome E-Mail 2 days later 3

    days later 5 days later Start your family tree How-to articles Search these databases

27. Graphic designers don’t make things pretty. Graphic designers solve problems.

    They work with research, they analyze and watch, they test and iterate, they tell stories. They’re not coloring things in. The graphic in graphic designer is not limited or to be taken literally. Mark Boulton “Visual Design is not a Thing” The Manual. Issue II.

28. problem solvers

29. be careful...

30. [Scientism] may help designers gain acceptance in the short term,

    but it ultimately cheapens the most important dimension of their work: the human dimension, including things like judgment, taste, and creativity." Ben Mcallister “The 'Science' of Good Design: A Dangerous Idea.” 14 May 2011 http://www.theatlantic.com/business/archive/2011/05/the-science-of-good-design-a-dangerous-idea/238750/

31. back to our story...

32. naïve

33. GO make something great (with childlike naiveté) Thanks!