Lan-Anh Nguyen: Show Me The Money

Transcript

1. HOW ME THE MONEY SPONSORSHIP TIPS, TRICKS, AND STRATEGIES PRESENTED BY ANHNIE NGUYEN Tuesday, July 3, 12
2. PURPOSE OF WORKSHOP LEARN TIPS ON PROSPECTING FOR SPONSORS LEARN HOW TO DEVELOP AN ACTION PLAN TO SECURE THE SPONSORSHIP LEARN TIPS ON COMMUNICATION & NEGOTIATION WITH SPONSORS LEARN HOW TO TURN A REJECTION INTO A POSITIVE LEARN KEY ELEMENTS OF BUILDING AND MAINTAINING SPONSOR RELATIONSHIPS Tuesday, July 3, 12
3. PROSPECTING FOR SPONSORS WHAT IS PROSPECTING? CONNECT WITH THOSE YOU KNOW BUILD A LIST OF HOT, WARM & COLD PROSPECTS MAKE SURE TO RESEARCH THE BEST POINT OF CONTACT FOR EACH PROSPECT Tuesday, July 3, 12
4. DEVELOP AN ACTION PLAN WHO TO TARGET FIRST? RESEARCH COMPANY & LOOK AT CORPORATE GIVING INITIATIVES SET FOLLOW-UP DATES USE ALL FORMS OF CONTACT PERSISTENCY & DILIGENCE IS KEY! Tuesday, July 3, 12
5. COMMUNICATION & NEGOTIATION COMPLIMENT THE COMPANY ON THEIR INITIATIVES TIE IN YOUR ORGANIZATIONS’ INITIATIVES WHAT IS THE BENEFIT TO THEM? BE ENTHUSIASTIC & CONFIDENT BUT FLEXIBLE Tuesday, July 3, 12
6. REJECTION? NO WORRIES! ASK FOR DIRECT FEEDBACK ASK FOR OTHER ORGANIZATIONS THAT MAY BE A BETTER FIT ASK TO CALL THEM BACK IN THE FUTURE Tuesday, July 3, 12
7. MAINTAINING THE RELATIONSHIP PROMOTE THE COMPANY SHOW APPRECIATION ASK FOR FEEDBACK/ PARTICIPATION STAY IN TOUCH! Tuesday, July 3, 12