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Did you say 330 interviews? In 2-3 weeks?

UXAustralia
March 20, 2020

Did you say 330 interviews? In 2-3 weeks?

UXAustralia

March 20, 2020
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  1. HOW IT ALL BEGAN www.u1group.com Sessions conducted first 2-3 weeks

    in June 300 participants x 90 minute moderated interviews You may want to pause and take a deep breath at this point “ ” “ ” “ ” We are running the same number of sessions in the US “ ” ” The project is on a fast track “ ”
  2. PROJECT OBJECTIVES identify opportunities for improvement in the UX of

    individual products create a benchmark for future iterations does product suite meet user needs compare the UX of competitors' product suite, and inform the overall UX and product strategy for the product suite www.u1group.com
  3. Product 1 Product 2 Product 3 Product 4 Product 5

    Product 6 Product 7 Product 8 Product 9 Product 10 www.u1group.com
  4. THE PLAN Approach mirrored between US and AUS Audience 1

    (300 participants – AUS & US) Analyse Audience 2 (300 participants – AUS & US) Analyse & report www.u1group.com
  5. THE TEAM www.u1group.com Researchers QA PM SEAN LUELLA JO HN

    SID SEAN DAN M ARIE STANISLAV PRESLAV LEANNE RAE M EG HAN JUSTIN SCOTT CIARA Lead
  6. PROTOCOL 90 minutes remotely moderated interview using Zoom context setting

    and managing the environment task-based usability testing capturing benchmark data participants and the moderator turned off their cameras www.u1group.com
  7. • unsuccessful • successful • successful with unexpected path •

    false positive • out of time, right path • out of time, wrong path • gave up • tech issue or bug • other BENCHMARKING DATA • brand attitudes • time on task • success/failure • Reason for failure Warm up: In task: Success: Failure reasons: • perceived ease • confidence • perceived relevance Post task: www.u1group.com
  8. BENCHMARKING DATA End of session: Wrap-up (open ended): • overall

    impressions • usage • likes/dislikes • suggested changes • general feedback on product suite • general feedback on competitor product suite • SUS • NPS • relevance • preference • helpfulness • collaboration • feedback on ratings www.u1group.com Jeff Sauro's "Benchmarking the user experience"
  9. EXECUTION Week 1 Week 2 Week 3 Week 4 Week

    5 onboarding & prep fieldwork Audience 1 analysis & prep fieldwork Audience 2 analysis www.u1group.com
  10. SMALL THINGS participants closed survey tabs participants didn’t hit “start”

    at beginning of tasks differences in moderation style communication www.u1group.com communication
  11. BIGGER THINGS reliability of internet in Australia AUS schedule catching

    US schedule prematurely distance from product stakeholders delivering findings vs a report
  12. got ourselves a Sid TO REITERATE, WHAT WENT WELL www.u1group.com

    awesome team recruitment went REALLY well had a great partner in Blink
  13. Informed decisions Thank you! Sean Smith Director U1 Group [email protected]

    @seanedsmith We were supposed to be here today… U1 is here Let’s chat.