UXINDIA16- Designers - Think Rural! ( Muzayun Mukhtar ) by uxindia

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October 21, 2016

UXINDIA16- Designers - Think Rural! ( Muzayun Mukhtar ) by uxindia

Rural India deserves our imagination!

AgroStar (www.agrostar.in) is a young social innovation startup in India's agri-tech sector, specifically focused on how technology could improve the lives of farmers. Its mobile e-commerce and m-commerce platforms are designed to simplify the agribusiness experience for the farmers in rural India by providing access to best agriproducts on their fingertips, ensuring smooth delivery to the last mile, sharing expert action-oriented advice, and fostering social learning.

This talk will introduce the audience to the impact that Design at AgroStar has created on the lives of millions of farmers of India. By design thinking, getting closer to people and asking the right questions, AgroStar's design team aims to make it simple for farmers to solve their crop problems, protect their produce and in turn help them make a better living.

In this talk, we will share our lessons while thinking Rural.



October 21, 2016