UXINDIA16- Designing for Humans - Responsibly ( Sirajuddin Mustafa ) by uxindia

For every passionate & influential designer in the UX industry, the key challenge is to get the desired conversion rate. In search of the business success, we often tend to forget the purpose behind our design and how it impacts people in their lives day-in day-out.

In this talk, Siraj will take your through a journey of designing with the mindset of Humans and enlighten you about the impact you as a UX designer, can create by practicing human centered design.

The talk is designed to deliver an Impact by Good Design.

Transcript

2. Designing for Humans UX India International Conference Hyderabad Oct 20, 2016 Sirajuddin Mustafa
3. Put your weapons down
5. seriously this is the weapon of mass destruction of our attention today
6. Do you know why?
7. …because we all are its users
8. users?
9. really?
10. Shouldn’t we address ourselves as Humans?
11. Humans at the core of our UX thought
12. so replace the word user with human
13. You make me to Like, Share, Comment, Follow user?
14. user commodity 1 million downloads 20,000 likes 3.5k shares 400 million user base
15. user Human
16. The Empathy Gap
17. Human needs
18. Physiological Maslow’s hierarchy of Human Needs
19. Security - Survival Physiological Maslow’s hierarchy of Human Needs
20. Love - Belonging Security - Survival Physiological Maslow’s hierarchy of Human Needs
21. Esteem Love - Belonging Security - Survival Physiological Maslow’s hierarchy of Human Needs
22. Self Actualization Esteem Love - Belonging Security - Survival Physiological Maslow’s hierarchy of Human Needs
23. Self Actualization Esteem Love - Belonging Security - Survival Physiological Maslow’s hierarchy of Human Needs
24. the human brain
25. commander-in-chief
26. the happy brain chemicals
27. Dopamine + Serotonin Seeking rewards like information, knowledge
28. Dopamine + Serotonin Seeking rewards like information, knowledge
29. Dopamine + Serotonin Seeking rewards like information, knowledge Seeking importance
30. Dopamine + Serotonin =  Happy brain chemicals
31. Dopamine + Serotonin =  Happy brain chemicals
32. Dopamine + Serotonin =  Happy brain chemicals
33. Dopamine + Serotonin =  Happy brain chemicals
34. the jolt
35. the art of forcefully holding the viewer’s attention by rapid sound or visual changes
36. JPM - jolts per minute Low High Jolts Per MINUTE
38. JPS - jolts per second Low High Jolts Per SECOND
39. negative impact
40. shorter attention span
42. Young people including toddlers addicted to videos
44. Lost the human touch
46. Pokemon Go effect
48. Real friends
50. one more bad design
51. dark patterns
52. a user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills darkpatterns.org
53. Human mistakes
54. the crowning moment of Miss Universe 2015
56. Designers
57. are powerful
58. can influence human life
59. therefore:
60. Impact by Good Design
61. How can you make Good Design
62. Have good intent Ethical approach Think about un-intended consequences Put the human @ the core of your UX Fill the empathy gap
64. Thank you Sirajuddin Mustafa @siraj_by siraj@ilmux.com ILM UX