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UXINDIA16- Designing for Humans - Responsibly ( Sirajuddin Mustafa ) by uxindia

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
October 21, 2016

UXINDIA16- Designing for Humans - Responsibly ( Sirajuddin Mustafa ) by uxindia

For every passionate & influential designer in the UX industry, the key challenge is to get the desired conversion rate. In search of the business success, we often tend to forget the purpose behind our design and how it impacts people in their lives day-in day-out.

In this talk, Siraj will take your through a journey of designing with the mindset of Humans and enlighten you about the impact you as a UX designer, can create by practicing human centered design.

The talk is designed to deliver an Impact by Good Design.

D7424ff0e1dc983d898de62c7496c321?s=128

uxindia

October 21, 2016
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Transcript

  1. None
  2. Designing for Humans UX India International Conference Hyderabad Oct 20,

    2016 Sirajuddin Mustafa
  3. Put your weapons down

  4. None
  5. seriously this is the weapon of mass destruction of our

    attention today
  6. Do you know why?

  7. …because we all are its users

  8. users?

  9. really?

  10. Shouldn’t we address ourselves as Humans?

  11. Humans at the core of our UX thought

  12. so replace the word user with human

  13. You make me to Like, Share, Comment, Follow user?

  14. user commodity 1 million downloads 20,000 likes 3.5k shares 400

    million user base
  15. user Human

  16. The Empathy Gap

  17. Human needs

  18. Physiological Maslow’s hierarchy of Human Needs

  19. Security - Survival Physiological Maslow’s hierarchy of Human Needs

  20. Love - Belonging Security - Survival Physiological Maslow’s hierarchy of

    Human Needs
  21. Esteem Love - Belonging Security - Survival Physiological Maslow’s hierarchy

    of Human Needs
  22. Self Actualization Esteem Love - Belonging Security - Survival Physiological

    Maslow’s hierarchy of Human Needs
  23. Self Actualization Esteem Love - Belonging Security - Survival Physiological

    Maslow’s hierarchy of Human Needs
  24. the human brain

  25. commander-in-chief

  26. the happy brain chemicals

  27. Dopamine + Serotonin Seeking rewards like information, knowledge

  28. Dopamine + Serotonin Seeking rewards like information, knowledge

  29. Dopamine + Serotonin Seeking rewards like information, knowledge Seeking importance

  30. Dopamine + Serotonin =  Happy brain chemicals

  31. Dopamine + Serotonin =  Happy brain chemicals

  32. Dopamine + Serotonin =  Happy brain chemicals

  33. Dopamine + Serotonin =  Happy brain chemicals

  34. the jolt

  35. the art of forcefully holding the viewer’s attention by rapid

    sound or visual changes
  36. JPM - jolts per minute Low High Jolts Per MINUTE

  37. None
  38. JPS - jolts per second Low High Jolts Per SECOND

  39. negative impact

  40. shorter attention span

  41. None
  42. Young people including toddlers addicted to videos

  43. None
  44. Lost the human touch

  45. None
  46. Pokemon Go effect

  47. None
  48. Real friends

  49. None
  50. one more bad design

  51. dark patterns

  52. a user interface that has been carefully crafted to trick

    users into doing things, such as buying insurance with their purchase or signing up for recurring bills darkpatterns.org
  53. Human mistakes

  54. the crowning moment of Miss Universe 2015

  55. None
  56. Designers

  57. are powerful

  58. can influence human life

  59. therefore:

  60. Impact by Good Design

  61. How can you make Good Design

  62. Have good intent Ethical approach Think about un-intended consequences Put

    the human @ the core of your UX Fill the empathy gap
  63. None
  64. Thank you Sirajuddin Mustafa @siraj_by siraj@ilmux.com ILM UX