50 Ideas for 50 Years

This workshop will draw out global best practice to shape tourism growth for the next 50 years in the Highlands and in your destination.

Transcript

1. 50 Ideas for 50 Years: Commercialising the asset
4. • Top Gear, One Show, Countryfile • Massive press coverage • Top 5 touring route in the World • 620m consumer reach • In first 6 months…
5. Challenge: 1 Mixed Access - foot, bike, car, canoe, boat
6. Challenge: 2 Access to the water Access across water
7. Challenge: 3 City, Canal, Loch, Sea
8. Workshop • Best examples worldwide • Projects you have worked on • Include name / websites 1) Mixed Use – foot, car, bike, canoe, boat 2) Access to and across water 3) City, Canal, Loch, Sea
9. Thank You Enjoy the rest of the conference