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Domain Reputation & Deliverability

Domain Reputation & Deliverability

This webinar covers:
What domain reputation is?
How domain reputation affects deliverability?
What factors influence domain reputation?
How to manage and improve domain reputation?

Wildbit

July 26, 2018
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Transcript

  1. Marek Loder
    Growth & Success
    Domain reputation
    and deliverability
    What you need to know Ashley Harpp
    Customer Success
    Anna Ward
    Head of Deliverability
    Meet your hosts…

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  2. If you have a question,
    click this
    Questions? Don’t be shy
    [email protected]
    For all other questions
    about the meaning of life

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  3. Marek Loder
    Ashley Harpp
    Anna Ward
    Intros

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  4. What is Postmark?
    A fast & reliable transactional-only email
    platform for web applications
    Your customers expect application emails
    to arrive immediately, not eventually.
    Reaching the inbox isn’t enough

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  5. 1. What is domain reputation?
    2. How does domain reputation affect deliverability?
    3. What factors influence domain reputation?
    4. How you can manage and improve domain reputation?
    What are you going to learn?

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  6. Image source: https://www.flickr.com/photos/eelssej_/413385838
    What is domain reputation?

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  7. Two Types of Email Reputation
    Domain Reputation
    IP Reputation
    From where From who

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  8. ‘From Address’:
    Return-Path domain:
    Where the message was sent from
    DKIM signing domain:
    Who signed the message

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  9. Unlike IP reputation,
    domain reputation moves with you

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  10. Just trust me…

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  11. Domain reputation is your most valuable asset
    in email deliverability

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  12. Photo by JESHOOTS.COM on Unsplash
    Amy’s emails are going to spam in Gmail

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  13. 13
    1. Decline in open rates
    2. Customer’s complaining of missing emails
    3. Emails getting caught in SPAM
    Red flags for domain reputation issues

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  14. Why is this message in spam?

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  15. 1. Have they setup DKIM, Return Path, DMARC?
    2. Check blacklists (mxtoolbox)
    3. Test content
    4. Try different Return Path domain
    5. Test using another ESP
    Troubleshooting deliverability issues…

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  16. Domain
    or
    Content

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  17. Google Postmaster Tools — IP Reputation

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  18. How to look into domain reputation?

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  19. Image credit
    Google Postmaster Tools
    Domain Reputation

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  20. 1. Google Postmaster tool
    2. senderbase.org
    3. Senderscore
    Tools for monitoring domain reputation

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  21. Sending practices affect domain reputation
    ???

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  22. What impacts domain
    reputation and how
    can you improve it?

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  23. Just trust me…
    Image Source
    Don’t be this guy

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  24. A sender with a good domain reputation
    considers the individual

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  25. Use the subject line to prove your message
    deserves to be in the inbox

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  26. Don’t neglect your domain classification

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  27. Always include the plain-text version
    of your content.

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  28. Low
    Engagement
    Low
    Domain Reputation
    = = Low
    Inbox Placement

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  29. 2 IP Reputation

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  30. Low
    Domain Reputation
    High
    IP Reputation
    + = Low
    Inbox Placement

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  31. 1. Domain reputation follows you.
    2. A high-reputation IP mostly prevents connection-level issues.
    3. A dedicated IP can only be as good as your domain reputation.
    IP reputation takeaway…

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  32. 3 Sending Streams

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  33. +
    yourdomain.com yourdomain.com
    ???

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  34. +
    yourdomain.com marketing.yourdomain.com
    ???

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  35. 1. Send small amounts of emails to engaged users.
    2. Reduce sending if problems arise.
    3. Be patient. :)
    (Sub)Domain warmup

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  36. 5 Authentication

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  37. ‘From Address’:
    Return-Path domain:
    Where the message was sent from
    DKIM signing domain:
    Who signed the message

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  38. DMARC Tool
    A free tool to monitor & implement DMARC
    dmarc.postmarkapp.com

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  39. A few reasons to consider Postmark

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  40. Tired of missing or delayed emails?
    Postmark delivers your transactional email to customers on time, every time.
    My receipt
    never arrived!
    Where’s my
    license key?
    I didn’t get my
    password reset!
    Where’s my
    activation email?

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  41. Authenticate Sending Domains: DKIM & Return-Path
    Custom
    Return-Path
    DKIM

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  42. Unprecedented Troubleshooting
    45 days of
    email activity
    Search all
    your messages
    Detailed message
    events
    Advanced
    filtering

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  43. Customer support that’s human
    Made the switch to @postmarkapp today.
    The customer service and delivery rates are
    awesome.

    Samuel Goudie
    “ Postmark has stellar customer service. I
    don't think I have ever waited more than a
    few minutes for a response to an email.
    Christopher Dundy

    Ashley Dana Marek Patrick

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  44. Get a $75 dollar credit
    when you sign up
    for Postmark
    Tell us you were part of
    this webinar on sign up
    [email protected]

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  45. If you have a question,
    click this
    Questions? Don’t be shy
    [email protected]
    For all other questions
    about the meaning of life

    View full-size slide