Domain Reputation & Deliverability

This webinar covers:
What domain reputation is?
How domain reputation affects deliverability?
What factors influence domain reputation?
How to manage and improve domain reputation?

Transcript

1. Marek Loder Growth & Success Domain reputation and deliverability What you need to know Ashley Harpp Customer Success Anna Ward Head of Deliverability Meet your hosts…
2. If you have a question, click this Questions? Don’t be shy support@postmarkapp.com For all other questions about the meaning of life
3. Marek Loder Ashley Harpp Anna Ward Intros
4. What is Postmark? A fast & reliable transactional-only email platform for web applications Your customers expect application emails to arrive immediately, not eventually. Reaching the inbox isn’t enough
5. 1. What is domain reputation? 2. How does domain reputation affect deliverability? 3. What factors influence domain reputation? 4. How you can manage and improve domain reputation? What are you going to learn?
6. Image source: https://www.flickr.com/photos/eelssej_/413385838 What is domain reputation?
7. Two Types of Email Reputation Domain Reputation IP Reputation From where From who
8. ‘From Address’: <support@postmarkapp.com> Return-Path domain: <pmbounces.postmarkapp.com> Where the message was sent from DKIM signing domain: <d=pm.mtasv.net> Who signed the message
9. Unlike IP reputation, domain reputation moves with you
10. Just trust me…
11. Domain reputation is your most valuable asset in email deliverability
12. Photo by JESHOOTS.COM on Unsplash Amy’s emails are going to spam in Gmail
13. 13 1. Decline in open rates 2. Customer’s complaining of missing emails 3. Emails getting caught in SPAM Red flags for domain reputation issues
14. Why is this message in spam?
15. 1. Have they setup DKIM, Return Path, DMARC? 2. Check blacklists (mxtoolbox) 3. Test content 4. Try different Return Path domain 5. Test using another ESP Troubleshooting deliverability issues…
16. Domain or Content
17. Google Postmaster Tools — IP Reputation
18. How to look into domain reputation?
19. Image credit Google Postmaster Tools Domain Reputation
20. 1. Google Postmaster tool 2. senderbase.org 3. Senderscore Tools for monitoring domain reputation
21. Sending practices affect domain reputation ???
22. What impacts domain reputation and how can you improve it?
23. 1 Content
25. Just trust me… Image Source Don’t be this guy
26. A sender with a good domain reputation considers the individual
27. Use the subject line to prove your message deserves to be in the inbox
28. Don’t neglect your domain classification
29. Always include the plain-text version of your content.
30. Low Engagement Low Domain Reputation = = Low Inbox Placement
31. 2 IP Reputation
32. Low Domain Reputation High IP Reputation + = Low Inbox Placement
33. 1. Domain reputation follows you. 2. A high-reputation IP mostly prevents connection-level issues. 3. A dedicated IP can only be as good as your domain reputation. IP reputation takeaway…
34. 3 Sending Streams
35. + yourdomain.com yourdomain.com ???
36. + yourdomain.com marketing.yourdomain.com ???
37. 1. Send small amounts of emails to engaged users. 2. Reduce sending if problems arise. 3. Be patient. :) (Sub)Domain warmup
38. 5 Authentication
39. ‘From Address’: <support@postmarkapp.com> Return-Path domain: <pmbounces.postmarkapp.com> Where the message was sent from DKIM signing domain: <d=pm.mtasv.net> Who signed the message
40. DMARC Tool A free tool to monitor & implement DMARC dmarc.postmarkapp.com
41. A few reasons to consider Postmark
42. Tired of missing or delayed emails? Postmark delivers your transactional email to customers on time, every time. My receipt never arrived! Where’s my license key? I didn’t get my password reset! Where’s my activation email?
43. Authenticate Sending Domains: DKIM & Return-Path Custom Return-Path DKIM
44. Unprecedented Troubleshooting 45 days of email activity Search all your messages Detailed message events Advanced filtering
45. Customer support that’s human Made the switch to @postmarkapp today. The customer service and delivery rates are awesome. Samuel Goudie “ Postmark has stellar customer service. I don't think I have ever waited more than a few minutes for a response to an email. Christopher Dundy “ Ashley Dana Marek Patrick
46. Get a $75 dollar credit when you sign up for Postmark Tell us you were part of this webinar on sign up support@postmarkapp.com
47. If you have a question, click this Questions? Don’t be shy support@postmarkapp.com For all other questions about the meaning of life