Enric Pedro, Lab Cave Games

ASO Techniques: What Can You Learn and Apply From Top Game Developers

(White Nights Conference Moscow 2018)
The official conference website — http://wnconf.com

Transcript

1. ASO Techniques: What can you learn and apply from Top Game Developers
2. Our latest results 2 © Lab Cave 2018 + 200M + 300
3. © Lab Cave 2018 Who we are 3
4. © Lab Cave 2018 What does ASO mean? 4 • •
5. © Lab Cave 2018 Why ASO is so important? 5
6. The Respawnables
7. The Respawnables 7 © Lab Cave 2018
8. The Respawnables 8 © Lab Cave 2018 +1,3% daily downloads +5% daily downloads +39% daily downloads
9. The Respawnables 9 © Lab Cave 2018 daily downloads + 7% →
10. The Respawnables 10 © Lab Cave 2018
11. The Respawnables 11 © Lab Cave 2018
12. The Respawnables 12 © Lab Cave 2018 +18,330 Xavier Carrillo +5,800,000
13. NBA
14. NBA 14 © Lab Cave 2018
15. NBA 15 © Lab Cave 2018 +33% daily downloads +30% daily downloads
16. NBA 16 © Lab Cave 2018 + 11% daily downloads →
17. NBA 17 © Lab Cave 2018
18. NBA 18 © Lab Cave 2018
19. NBA 19 © Lab Cave 2018 +1,370 David Cremades +267,000
20. More Case Studies
21. Fantasy Manager Football 21 © Lab Cave 2018 4k installs
22. Lords Mobile 22 © Lab Cave 2018 12k installs
23. Zombie Frontier 3 23 © Lab Cave 2018 46k installs
24. Key factors to improve your app presence 24 © Lab Cave 2018 Key factors to improve your App presence
25. ASO Check List 25 © Lab Cave 2018 • • • • • • • • • • •
26. © Lab Cave 2018 How we achieve these results 26 + 200M + 300
27. © Lab Cave 2018 Our offering 27
28. How to monetize your new organic traffic?
29. © Lab Cave 2018 What is an Ad Mediation? 29 goal of revenue maximization.
30. Supported ad formats and demand sources 30 © Lab Cave 2018
31. © Lab Cave 2018 White Nights Moscow 31
32. Ready to boost your organic traffic? 32 © Lab Cave 2018 Enric Pedró CMO enric.pedro@labcaveapps.com