Enric Pedro, Lab Cave Games

Ad234dd95cba9583d22026dcbb44ce9a?s=47 wnconf
November 16, 2018

Enric Pedro, Lab Cave Games

ASO Techniques: What Can You Learn and Apply From Top Game Developers

(White Nights Conference Moscow 2018)
The official conference website — http://wnconf.com

Ad234dd95cba9583d22026dcbb44ce9a?s=128

wnconf

November 16, 2018
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Transcript

  1. ASO Techniques: What can you learn and apply from Top

    Game Developers
  2. Our latest results 2 © Lab Cave 2018 + 200M

    + 300
  3. © Lab Cave 2018 Who we are 3

  4. © Lab Cave 2018 What does ASO mean? 4 •

  5. © Lab Cave 2018 Why ASO is so important? 5

  6. The Respawnables

  7. The Respawnables 7 © Lab Cave 2018

  8. The Respawnables 8 © Lab Cave 2018 +1,3% daily downloads

    +5% daily downloads +39% daily downloads
  9. The Respawnables 9 © Lab Cave 2018 daily downloads +

    7% →
  10. The Respawnables 10 © Lab Cave 2018

  11. The Respawnables 11 © Lab Cave 2018

  12. The Respawnables 12 © Lab Cave 2018 +18,330 Xavier Carrillo

    +5,800,000
  13. NBA

  14. NBA 14 © Lab Cave 2018

  15. NBA 15 © Lab Cave 2018 +33% daily downloads +30%

    daily downloads
  16. NBA 16 © Lab Cave 2018 + 11% daily downloads

  17. NBA 17 © Lab Cave 2018

  18. NBA 18 © Lab Cave 2018

  19. NBA 19 © Lab Cave 2018 +1,370 David Cremades +267,000

  20. More Case Studies

  21. Fantasy Manager Football 21 © Lab Cave 2018 4k installs

  22. Lords Mobile 22 © Lab Cave 2018 12k installs

  23. Zombie Frontier 3 23 © Lab Cave 2018 46k installs

  24. Key factors to improve your app presence 24 © Lab

    Cave 2018 Key factors to improve your App presence
  25. ASO Check List 25 © Lab Cave 2018 • •

    • • • • • • • • •
  26. © Lab Cave 2018 How we achieve these results 26

    + 200M + 300
  27. © Lab Cave 2018 Our offering 27

  28. How to monetize your new organic traffic?

  29. © Lab Cave 2018 What is an Ad Mediation? 29

    goal of revenue maximization.
  30. Supported ad formats and demand sources 30 © Lab Cave

    2018
  31. © Lab Cave 2018 White Nights Moscow 31

  32. Ready to boost your organic traffic? 32 © Lab Cave

    2018 Enric Pedró CMO enric.pedro@labcaveapps.com