Nikita Vladimirov, GSN Games

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March 30, 2018

Nikita Vladimirov, GSN Games

Innovation Trends in Social Casino

(White Nights Conference Prague 2018)

The official conference website — http://wnconf.com

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wnconf

March 30, 2018
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Transcript

  1. 3.

    MARKET IS DOMINATED BY RMG PEDIGREE Pioneers in online marketing

    "Every player counts” mentality Technical superiority Years of content development Cautious & conservative SOURCE: COMPANY REPORTS, EILERS & KREJCIK GAMING, LLC SLOTS REPRESENTS 80% OF MARKET
  2. 4.

    FIRST TIME NEW KIDS ON THE BLOCK #12 MURKA Introducing

    metagame #8 HUUUGE GAMES New approach to social interaction
  3. 6.

    WHY 2018 IS SO DIFFERENT Most of apps have same

    secondary features: Achievements Quests & Tasks Collections Clubs Tournaments Migration to a new platform (mobile) complete M&A activity at its lowest level since 2011 The calm before the storm
  4. 7.

    SHIFT TOWARDS MORE SOCIAL EXPERIENCE Slots are no longer single

    player experience Search for a new ways to connect players RAINBOW RICHES BY SCI GAMES 2018
  5. 10.

    SEARCH FOR A NEW AUDIENCE Classic slots audience is dying

    out New betting mechanics JELLY BUTTON ACQUIRED BY PLAYTIME FOR TENS OF MILLIONS
  6. 11.

    WINDOW OF OPPORTUNITY Fresh look on betting Knowledge of the

    audience MOST IMPORTANT: You’ve been here before with “death” of Match 3, Farm games and HoGs
  7. 12.

    QUESTIONS TO ASK YOUSELF Do you understand core betting mechanics?

    Do you know how to make betting experience better? Have you seen all the games with betting elements?