Nikita Vladimirov, GSN Games

Innovation Trends in Social Casino

(White Nights Conference Prague 2018)

The official conference website — http://wnconf.com

Transcript

1. SOCIAL CASINO INNOVATION TRENDS TIME FOR A CHANGE
2. STATE OF SOCIAL CASINO MARKET SOURCE: COMPANY REPORTS, EILERS & KREJCIK GAMING, LLC
3. MARKET IS DOMINATED BY RMG PEDIGREE Pioneers in online marketing "Every player counts” mentality Technical superiority Years of content development Cautious & conservative SOURCE: COMPANY REPORTS, EILERS & KREJCIK GAMING, LLC SLOTS REPRESENTS 80% OF MARKET
4. FIRST TIME NEW KIDS ON THE BLOCK #12 MURKA Introducing metagame #8 HUUUGE GAMES New approach to social interaction
5. MEANWHILE IN ANOTHER GALAXY Skill based slots concepts Multiplayer slots E-Sports betting Gamification
6. WHY 2018 IS SO DIFFERENT Most of apps have same secondary features: Achievements Quests & Tasks Collections Clubs Tournaments Migration to a new platform (mobile) complete M&A activity at its lowest level since 2011 The calm before the storm
7. SHIFT TOWARDS MORE SOCIAL EXPERIENCE Slots are no longer single player experience Search for a new ways to connect players RAINBOW RICHES BY SCI GAMES 2018
8. POP SLOTS WIZARD OF OZ BONUS ROUND
9. SEARCH FOR A NEW MARKETS Dou Di Zhu Sic bo Mahjong Passa Paplu
10. SEARCH FOR A NEW AUDIENCE Classic slots audience is dying out New betting mechanics JELLY BUTTON ACQUIRED BY PLAYTIME FOR TENS OF MILLIONS
11. WINDOW OF OPPORTUNITY Fresh look on betting Knowledge of the audience MOST IMPORTANT: You’ve been here before with “death” of Match 3, Farm games and HoGs
12. QUESTIONS TO ASK YOUSELF Do you understand core betting mechanics? Do you know how to make betting experience better? Have you seen all the games with betting elements?
13. THANK YOU FOR YOUR ATTENTION Nikita Vladimirov VP GSN Games nvladimirov@gsngames.com