Nikita Zatsepin, BlueStacks

Building The Fastest Growing Gaming Platform on PC: Lessons We Have Learned

(White Nights Conference St.Petersburg 2018)
The official conference website — http://wnconf.com

Transcript

1. Building the Fastest Growing Gaming Platform On PC Lessons We’ve Learned
2. PC Market in 2018
7. Mobile gaming trends in 2018
8. What’s - Rise of battle royale shooters and survival games - Next billion players - focus on developing countries - Console quality on mobile - Game discovery
9. Issues which midcore+ mobile games are facing • Hardware limitations • Old phones
10. Issues which midcore+ mobile games are facing
11. Issues which midcore+ mobile games are facing
12. Vendors already understand that
13. How do we address these issues?
14. #tbt Mar, 2012 - BlueStacks 1.0 Dec, 2015 - BlueStacks 2.0 (100M installs) July, 2017 - BlueStacks 3.0 with BTV (Twitch+FB Live integrated) (200M installs) Mar 2018 - BlueStacks 3N (Android N) + internal currency, and store with offline gifts July 2018 - BlueStacks 4 (300M installs)
15. What is BlueStacks in 2018? - Leading mobile gaming platform on PC - 300M+ downloads of the client - 100s of developers work with us - 2M app installs per day - Support of Android N - Pika Store with offline gifts - 3.5 hours is an average user playtime
16. Feedback 1) Qualitative/quantitative surveys 2) Community 3) Continuous delivery to production from support
17. Keymappings We adapt controls to keyboard and mouse and give to user a freedom of choice Automagically Manually
18. App discovery - Tutorials, walkthroughs, guides - Influencers network
19. Android N - Increased app compatibility - Speed - The only one platform with N on PC
20. Thank you for your attention! Reach me out at: fb.com/vaomm tg: @warriorsindance linkedin.com/in/nickzatsepin