Sean Charles, ESL

Esports: the Next Level Is Now

(White Nights Conference Moscow 2018)
The official conference website — http://wnconf.com

Transcript

1. ESPORTS - A 21ST CENTURY PHENOMENON
2. 2 THE BEGINNING OF ESPORTS Attendees of the 1981 Space Invaders Championship attempt to set the highest score.
3. 3 ESPORTS AND THE OPPORTUNITIES FOR MONETIZATION GROW RAPIDLY THE TIME TO MARKET ESPORTS IS NOW +15% P.A. 2016-20 >150M ESPORTS ENTHUSIASTS +5% P.A. TO 2020 +2.6BN GAMERS ~2-4x IN 2020 3 USD SPEND PER FAN
5. THIS IS THE
 ARENA THESE ARE THE
 FANS THESE ARE THE
 STARS 5 THIS IS THEIR
 PITCH
6. 6 TODAY ESPORTS STADIUM MEGA EVENTS ARE THE NORM FROM SERVER TO STADIUM 45K Arena Spectators 63M Live Sessions 26M Unique Viewers INTEL EXTREME MASTERS KATOWICE, 2018 ESL ONE NEW YORK, 2018 PRO LEAGUE ODENSE, 2017 ESL ONE HAMBURG, 2017 ESL ONE COLOGNE, 2018 IN 2013 ESL CREATED THE FIRST ESPORTS MEGA EVENT IN KATOWICE.
7. Source: Newzoo, Gamoloco *February 2018 7 SIX GAMES ACCOUNT FOR MILLIONS OF VIEWERS THE TOP TITLES 80.9M hours watched* MULTIPLAYER 
 ONLINE BATTLE ARENA 65.5M hours watched* BATTLE ROYALE BATTLE ROYALE 43.1M hours watched* FIRST PERSON SHOOTER 37.4M hours watched* MULTIPLAYER 
 ONLINE BATTLE ARENA 32.9M hours watched* COLLECTABLE 
 CARD GAME 27.9M hours watched*
8. MOBILE GAMING TITLES: 
 CHOSING THE BEST OF 2 TARGET GROUPS
 BATTLE ROYALE >100M DOWNLOADS >120M DOWNLOADS TOWER DEFENSE/ CARD GAME/ MOBA FIRST PERSON SHOOTER >50M DOWNLOADS RACING >10M DOWNLOADS IN 1 MONTH GOLF SIMULATOR >50M DOWNLOADS ESPORTS CORE ESPORTS ACCESS
9. 9 LEAGUE OPERATORS AND GOVERNING BODIES LIKE IN SPORTS THERE ARE LEAGUE OPERATORS AND GOVERNING BODIES LEAGUE OPERATORS GOVERNING BODDIES World Esports Association • Player council to represent professional gamers Esports Integrity Coalition • Preventing any form of cheating in the esports industry Fédération Internationale de Football Association • International governing body of association football, futsal, and beach soccer National Football League • Professional American football league, consisting of 32 teams Electronic Sports League • World’s largest esports organization which runs competitions world-wide from amateur to professional National Basketball Association • Professional basketball league in North America, consisting of 30 teams.
10. VIRTUAL REALITY ORIGINAL CONTENT LINEAR DISTRIBUTION LOCAL DIGITAL DISTRIBUTION VOD DIGITAL GLOBAL STREAMING 10 DEVELOPMENT OF CONTENT DISTRIBUTION ESL DISTRIBUTION PARTNERS
11. Source: Newzoo 2016, 2017 and own eSports Data, *) US Numbers 11 ESPORTS OPENS DOOR TO THE DIGITAL GENERATION ESPORTS AUDIENCE MILLENIAL AUDIENCE 81% are 18-34 Y/O MALE TARGET GROUP >70% of esports enthusiats globally are male HIGH INCOME >50%* with high income vs 37% of online population 52%* with HBO subscription vs 13% of online population 35%* has a Spotify subscription vs 13% of online population HIGH BUYING POWER 25Y/O the average esports viewer is 25 Y/O
12. Source: Magna Global 12 SPORTS FANS ARE AGING AVG. AGE OF TRADITIONAL SPORTS VIEWERS PROPERTY AVG. AGE OF TV VIEWERS IN 2016 CHANGE SINCE 2006 PGA Tour 64 +5 ATP 61 +5 NASCAR 58 +9 MLB 57 +4 WTA 55 -8 NFL 50 +4 NHL 49 +7 NBA 42 +2 MLS 40 +1
13. ESL’S BRAND VALUE MATCHES MAJOR SPORTS BRANDS Source: Most Influential Brands of 2016 Study, Licensing.biz 2017 13 AHEAD OF FORMULA 1 ESL is #23 on the list of most influential sports brands just behind 
 Nike, Adidas, Redbull etc.
14. KATOWICE SYDNEY SAO PAOLO COLOGNE HAMBURG NEW YORK AUSTIN ATLANTA MONTREAL TOURS VALENCIA LEIPZIG LAS VEGAS STOCKHOLM Source: Newzoo / Nielsen, 2016 14 ESL IS COVERING THE ESPORTS MARKET GLOBALLY… GLOBAL AND LOCAL TOURNAMENTS SHANGHAI NORTH AMERICA JÖNKÖPING GENTING MANILA SEVILLA DALLAS
15. THE ESL ECOSYSTEM IN THE GERMAN MARKET
 FROM GRASSROOTS TO THE WORLD‘S ELITE PLAYERS PROFESSIONAL CASUAL
 GOOD LUCK HAVE FUN AMATEUR
 PROVE YOUR SKILL PRO ESPORTS CHAMPIONS LEGENDARY THE WORLD‘S BEST Go4 cups ESL OWNED ALL PLATFORMS • PC • PS4 • Xbone • Mobile • VR (coming up) ALL GAMES • Counter-Strike: Global Offensive • DotA 2 • Quake • Clash Royale • League of Legends • Dozens of other titles ALL LEVELS Competitions ranging from “Sunday League” to Intel Extreme Masters ALL GEOGRAPHIES Amateur and professional tournaments in Europe, North America, South America, Africa, Asia and Australia 15
16. THANK YOU