Andy Sernovitz - Word of Mouth Marketing: 5 Simple Steps

Andy Sernovitz teaches word of mouth marketing and social media. He is the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking. He leads SocialMedia.org, the community for social media leaders at the world’s greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing.

Word of Mouth Marketing: 5 Simple Steps

You want more people to talk about you — but how do you create a word of mouth marketing campaign? In this popular talk, you’ll learn how to energize your fans and generate positive word of mouth about your brand.

We’re going to get specific here: Where to start, what to do, and how to make it successful. Guess what? It’s common-sense stuff that you can use the next day without a big budget. You’ll learn how to:

1. Find the right people to talk about you (influencers and evangelists)
2. Give them something to talk about (viral content and buzz)
3. Create tools to make it easier for them to spread the word (social media and offline)
4. Participate in the conversation
5. Track and measure the results

Transcript

1. SERNOVITZ ANDY 04:25 WORDOFMOUTH.ORG MAIN ROOM NEXT WOOCONF2016 WORD OF MOUTH MARKETING: 5 SIMPLE STEPS
2. Word of 
 Mouth Marketing Andy Sernovitz
3. HAPPINESS
4. Word of Mouth Marketing is: Giving people a reason 
 to talk about YOUR stuff Making it easier for that conversation to take place
6. LOVE
7. You Me Us
8. Motivation 1:
 You
10. Motivation 2:
 Me Smart Fun Ego
12. Motivation 3:
 Us
13. Talkers: Find People Who Talk Topics: Give Something to Say Tools: Help It Spread Take Part: Join The Conversation Tracking: Measure and Listen The 5 Ts
14. Talkers
15. Word of Mouth TOPICS Portable Repeatable Emotional
16. 28,161 690 + 192 ------- 29,043 x 150 -------
18. Tools Help your fans tell their friends
19. 1. Just ask 2. Make it easy: 
 Do you care how they share? 3. Give them something to share 4. Find a multiplier Tools
20. Taking Part Thank you.
 I’m sorry.
21. Tracking 3,600 36,000 1 : 5 : 10
22. HAPPINESS