Jake Gasaway - Benefits of Multichannel Selling

Jake Gasaway is a co-founder and VP of Platform at Stitch Labs. He spent the early part of his career with major manufacturing companies, Philip Morris U.S.A and the Campbell Soup Company. Jake has taken learnings from those businesses and helped apply them to small businesses everywhere.

Benefits of multichannel selling

Independent sellers are looking for ways to grow their business and many aren’t sure how selling on a marketplace like Amazon or eBay will enhance their ability to sell on their own website or impact their entire business. In this talk, Jake will describe the landscape of multichannel selling and share facts about how a business can grow by selling on multiple channels, specifically marketplaces. He’ll also share what to watch out for as you take the multichannel step.

Transcript

1. GASAWAY JAKE 02:30 STITCH LABS MAIN ROOM NEXT WOOCONF2016 BENEFITS OF MULTICHANNEL SELLING DEVELOPER TRACK
2. Multichannel Selling: Why Retailers Win WooConference - April 7, 2016 Jake Gasaway: @jakegasaway Co-founder: @Stitchlabs 1 of 9
3. AGENDA • Why should I consider multichannel selling? • What should I watch out for? • Where should I start? 2 of 9
5. WHY MULTICHANNEL? The world is changing. 3 of 9
6. The world is changing. WHY MULTICHANNEL? 0%! 25%! 50%! 75%! 100%! Offline! Online! Offline vs. Online Sales! Online: +15% 5 of 9
7. More channels, more money! WHY MULTICHANNEL? 6 of 9
8. Understand your situation. WHAT TO WATCH FOR 7 of 9
9. Get started and iterate. WHERE SHOULD I START? Strategy Services Test Strategy Services Test OR 8 of 9
10. SUMMARY • The world is changing. • More channels, more money! • Understand your situation. • Get started and iterate. 9 of 9