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Kenn Kelly - WooCommerce Is Not (Only) a Cart

WooConf
April 06, 2016

Kenn Kelly - WooCommerce Is Not (Only) a Cart

Kenn Kelly is head of strategy and co-founder of Never Settle, a company that builds custom enterprise WordPress and WooCommerce business solutions. Kenn has founded three tech companies and two world causes. His background in management consulting and building both Fortune 100 and Silicon Valley startup solutions fuel Kenn’s visionary insight in developing SaaS technologies that run global and local companies. He is passionate about leveraging company culture to impact global humanitarian issues.

WooCommerce is NOT (only) a cart

It’s time to change the way we think about WooCommerce. If we continue to approach WooCommerce only as a cart plugin, we’ll miss all the applications we can use WooCommerce as the perfect commerce solution for our needs. Even more importantly, we’ll miss out on the future innovations we can develop as a community for WooCommerce if we continue to constrain our thinking by the idea that WooCommerce is only a shopping cart.

WooConf

April 06, 2016
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Transcript

  1. “ WooCommerce is a platform that can be used to

    build any commerce solution not just shopping carts - but to do so will require our collective innovation. “
  2. Physical limitations inside a limitless environment Physical Digital Digital the

    physical world has limits that do NOT exist digitally
  3. The shopping cart metaphor has to go! We're moving beyond

    the metaphors we're familiar with to do things that only technology can allow us to do that cannot be done in the physical world.
  4. Geo Marketing Online Only Users What about truly targeting the

    online-only customers based on their location? Digital notification
  5. ◎ Gamification in commerce ◎ Drip content ◎ Membership platforms

    ◎ Cross channel purchasing We Have a Blank Canvas
  6. The Demand Intersection internal needs market demands lasting innovation “The

    demand intersection is where two birds meet one stone.”
  7. NEW INNOVATION If you want to innovate, you cannot simply

    do it in a classroom, you must take action.
  8. .Will you join me in NOT. . looking.at WooCommerce. @kennkelly

    @kenn_kelly neversettle.it AS A CART ANYMORE?