Kenn Kelly - WooCommerce Is Not (Only) a Cart

Kenn Kelly is head of strategy and co-founder of Never Settle, a company that builds custom enterprise WordPress and WooCommerce business solutions. Kenn has founded three tech companies and two world causes. His background in management consulting and building both Fortune 100 and Silicon Valley startup solutions fuel Kenn’s visionary insight in developing SaaS technologies that run global and local companies. He is passionate about leveraging company culture to impact global humanitarian issues.

WooCommerce is NOT (only) a cart

It’s time to change the way we think about WooCommerce. If we continue to approach WooCommerce only as a cart plugin, we’ll miss all the applications we can use WooCommerce as the perfect commerce solution for our needs. Even more importantly, we’ll miss out on the future innovations we can develop as a community for WooCommerce if we continue to constrain our thinking by the idea that WooCommerce is only a shopping cart.

Transcript

1. KELLY KENN 03:40 NEVER SETTLE MAIN ROOM NEXT WOOCONF2016 WOOCOMMERCE IS NOT (ONLY) A CART
2. WooCommerce ≠ Shopping Cart @kennkelly @kenn_kelly neversettle.it
3. A Paradigm Shift Your starting point will determine the possibility of your destination
4. “ WooCommerce is a platform that can be used to build any commerce solution not just shopping carts - but to do so will require our collective innovation. “
5. Physical limitations inside a limitless environment Physical
6. Physical limitations inside a limitless environment Physical Digital Digital the physical world has limits that do NOT exist digitally
8. The shopping cart metaphor has to go!
9. The shopping cart metaphor has to go! We're moving beyond the metaphors we're familiar with to do things that only technology can allow us to do that cannot be done in the physical world.
10. Live feeds of over .5M carts around the world
11. Allowing users to pay via smartphone BEFORE Apple Pay
12. Geo Marketing Online Only Users What about truly targeting the online-only customers based on their location? Digital notification
13. 1-Click Checkout Not conforming to the standard limitations of physical checkout
14. Blurring the line between the offline and online world
15. Lasting innovation comes from a journey not a single idea Keep Innovating
16. ◎ Gamification in commerce ◎ Drip content ◎ Membership platforms ◎ Cross channel purchasing We Have a Blank Canvas
17. The Demand Intersection internal needs market demands lasting innovation “The demand intersection is where two birds meet one stone.”
18. FBA for Woo Woo checkout Packaged in warehouse Shipped to Customer
19. NEW INNOVATION If you want to innovate, you cannot simply do it in a classroom, you must take action.
20. Where You Start Matters You can no longer view WooCommerce as a shopping cart
21. 1,001,327 Imagine what this community could do
22. .Will you join me in NOT. . looking.at WooCommerce. @kennkelly @kenn_kelly neversettle.it AS A CART ANYMORE?