Laura Behrens Wu - Shipping: First and Last Impression of eCommerce

Laura Behrens Wu is the founder and CEO of Shippo. Shippo simplifies shipping for eCommerce companies by offering discounted shipping rates and a streamlined solution across all different shipping providers. It’s Amazon-level shipping for all e-commerce stores. Laura runs a 20 people team based in San Francisco and is most interested in the data component that comes with shipping.

Shipping – first and last impression of eCommerce

Shipping is the last step in eCommerce and it’s an essential step for all e-commerce stores selling physical items. At the same time, shipping is boring and expensive. This talk will look at shipping from a customer conversion, customer satisfaction and retention angle. We will look at how shipping affects the customer from the moment they start browsing on your eCommerce store to the moment the postman delivers the package at the end (customer’s doorstep) and also introduce some best practices that are easy to implement for every eCommerce store.

Transcript

1. BEHRENS WU LAURA 09:45 SHIPPO NEXT SHIPPING: FIRST & LAST IMPRESSION OF ECOMMERCE MAIN ROOM