Shayla Price - Using User-Generated Content to Boost Sales

Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla is passionate about red velvet cupcakes.

Using User-Generated Content to Boost Sales

Research reveals that user-generated content has 20% more influence on purchasing decisions than any other type of media. My talk will discuss how businesses can leverage UGC to boost sales. Participants will learn how to capture and aggregate their customers’ content. More importantly, attendees will gain tactics to transform UGC into purchases.

Transcript

1. PRICE SHAYLA 03:00 ACL - MAIN HALL NEXT WOOCONF2016 USING USER-GENERATED CONCENT TO BOOST SALES STORE OWNER TRACK
3. Shayla Price Content Marketer
4. What's Happening?
5. What is UGC? Brand Advocacy Cost Savings Valuable Feedback
6. Example
7. Capture UGC Campaign Planning Target people's passions Create a catchy hashtag Promote heavily
8. Path to Sales Product Pages Curated Content Hubs Community Q&A Forums
9. Example
10. BEST PRACTICES Sales Partnerships Research Marketing Growth Communications
11. @ShaylaPrice