Lightning Talks: Andrew Bieber

Following on the success of previous events, we will have 8 of your fellow attendees get up on stage to deliver five-minute, Ignite-style “Lightning Talks”. With 20 slides each advancing automatically on 15-second intervals, speakers have to be on the top of their game to deliver fun, informative, often hilarious talks. Hear from these attendees about these topics:

Andrew Bieber, CyclingCicerone.com
So you Suddenly Own a Brewery. What Now?

Transcript

2. SO YOU SUDDENLY OWN A BREWERY C O O P E R AT I V E B R E W I N G W I T H T H E C Y C L I N G C E RT I F I E D C I C E R O N E ®
3. TWO THINGS • Teaching and preaching the cooperative model • How the Co-op has improved my blogging
4. COOPERATIVE BREWING • Flying Bike Brewery • What Is a Coop • How does that work with a brewery • Member Owners • Board Of Directors
5. FLYING BIKE • A bunch of folks approached a homebrew club • Went to a brewery to have some beers and talk logistics • Started off contract brewing • Offered a closing a brewery to buy • Eventually settled on building their own
6. A BORED MAN AND A BOARD 9 members, they put the call out. I answered
7. WHAT’S A COOP • Business with lots of owners? • Socialist nonsense?
8. HOW’S THAT WORK FOR A BREWERY • Coop coordinators • Multiple owners doing tastings and festivals • Paid bartenders and brewers
9. THE BOARD OF DIRECTORS • Me and 8 other folks making all the decisions • Like having 9 supervisors • Voting to decide or reaching consensus • Pool of skills – lawyer, accountant,
10. SHARING THE LOAD • Volunteers do all the hard work • Jobs Team • Festival Team • Design Team • Marketing Team
11. MEMBERSHIPS • A lot like a mug club • Similarly, it is a ploy to get your money, except that the more members there are, the better the brewery you own becomes • Improving member benefits
12. NEW PROBLEMS BUT NEW SOLUTIONS • Playing with monopoly money • Tiny voice in the back of your head? Now it’s a lawyer • Arguing on the board • Disappearing Tribal Knowledge
13. HOW HAS THE COOP IMPROVED MY BLOGGING • Brewery and Business Inisights • Design work • Public face for building a following • Beer Events • Connections
14. BREWERY INSIGHTS FOR INFORMED INTERVIEWS • Business side • Improved podcast questions • How to run a brewery • Use the podcast to help inform the Bike
15. DESIGN PRACTICE • They need volunteer designers • I need practice • Copy writing
16. FREE PUBLICITY • Throwing “Hosted By The Cycling Certified Cicerone” • A brand within a brand • The face of the brewery – wearing a bowtie
17. BEER EVENTS • Tour De Pints • Beer Tasting, off flavor panels • Beer Festivals • Homebrewing competition
18. CONNECTIONS AND CONTACTS • @FlyingBike.coop email for cold messaging • Friends with bartenders, brewers • Other beer community folks
19. JOIN A COOP AND LEAD IT • Join one of the many Co-ops • Lead a volunteer team • Run for the board of directors
20. BETTER YET, CREATE ONE • Thinking of making a brewery? Make a Co-op instead • Way less work • Wash your hands of it • Put in the bylaws that you get free beer for life
21. THANK YOU, GO JOIN FLYING BIKE Bieber@flyingbike.coop