Podcasting in the Craft Beer World: An Untapped Opportunity | Chris Luecke, Pubcast Worldwide

Is podcasting the craft beer industry’s next media frontier? While a handful of beer-centric shows already exist, all signs point to podcasting being a medium that will only continue to grow for the foreseeable future. In this session, Chris Luecke – host of the international beer podcast ‘Pubcast Worldwide’ – will discuss why craft beer media and marketers should seriously consider podcasting as a platform, and the tools and tactics you’ll need to get started and captivate your audience.

Transcript

1. Podcasting in the Craft Beer World An Untapped Opportunity Chris Luecke Pubcast Worldwide http://pubcastworldwide.com : @PubcastWW : PubcastWorldwide
2. What you are going to learn • Why you should consider getting into podcasting • What equipment you need to get started • How to grow your audience through podcasting : @PubcastWW : PubcastWorldwide
3. : @PubcastWW : PubcastWorldwide
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5. Why you should consider getting into podcasting : @PubcastWW : PubcastWorldwide
6. Am I too late? : @PubcastWW : PubcastWorldwide
7. How many people have listened to a podcast (percentage)? : @PubcastWW : PubcastWorldwide
8. How many podcast listeners are 21 or over? : @PubcastWW : PubcastWorldwide “Chris Luecke Math…” ~90% of podcast listeners at 21+
9. Hedging on podcasting… Source: Pitchfork, February 6, 2019 : @PubcastWW : PubcastWorldwide
10. But why do you want to start a podcast? : @PubcastWW : PubcastWorldwide
11. What equipment you need to get started : @PubcastWW : PubcastWorldwide
12. Getting started for less than $50 a) USB Mic(s) • Logitech USB Headset H390 w/ Noise- Cancelling Mic b) 4-port USB Hub • Sabrent 4-Port USB 2.0 Hub c) GarageBand a) b) c) : @PubcastWW : PubcastWorldwide
13. Zoom H6 Portable Recorder Belkin Audio Splitter Audio-Technica BPHS1 Broadcast Stereo Headset w/ Dynamic Boom Mic 3.5mm Plug to ¼” Stereo Adapter BEER! An Advanced Mobile Studio : @PubcastWW : PubcastWorldwide
14. What to look for… • Dynamic microphone • 4-Channel recorder • Free editing software http://pubcastworldwide.com/beernow : @PubcastWW : PubcastWorldwide Zoom H6 Portable Recorder Audio-Technica ATR2100 Dynamic USB/XLR Microphone
15. How to grow your audience through podcasting : @PubcastWW : PubcastWorldwide
16. Be a guest on other podcasts : @PubcastWW : PubcastWorldwide The average podcast listener listens to 7 different podcasts per week Source: Edision Research, 2018
17. Find “Local” Podcasts : @PubcastWW : PubcastWorldwide
18. Utilize iTunes Search : @PubcastWW : PubcastWorldwide Scroll to the bottom of the screen…
19. Listen to and Leverage Your Audience : @PubcastWW : PubcastWorldwide
20. Join an Online Podcasting Community : @PubcastWW : PubcastWorldwide
21. How to Grow Your Audience Through Podcasting • Be a guest on other podcasts (whether you start your own or not!) • Find “local” podcasts • Utilize iTunes Search • Listen to and leverage your existing audience • Join an online podcasting community • Be consistent! : @PubcastWW : PubcastWorldwide
22. Podcasting in the Craft Beer World An Untapped Opportunity : @PubcastWW : PubcastWorldwide http://pubcastworldwide.com/beernow