From Zero to Seven Figures in 13 Months

This was my deck for my talk at MicroConf 2012 (http://microconf.com).

I share some insights & lessons into WooThemes' journey and how we accumulated our first million dollars in sales within 13 months from launch.

Transcript

1. FROM ZERO TO SEVEN FIGURES IN 13 MONTHS ADII PIENAAR. MICROCONF. 01.05.2012.
2. 4 YEARS, 22 WOOPEEPS, 200 000 USERS & QUITE A FEW $$$’s RIGHT NOW.
3. $0 FUNDING 100% BOOTSTRAPPED ALSO.
4. 0 375000 750000 1125000 1500000 JUL 08 AUG 08 SEP 08 OCT 08 NOV 08 DEC 08 JAN 09 FEB 09 MAR 09 APR 09 MAY 09 JUN 09 JUL 09 FROM 0 TO 7 FIGURES: 13 MONTHS.
5. THE STORY OF A HACK
6. IGNORANCE IS BLISS COMPETITIVE ADVANTAGE? ALSO: TECH BUBBLES HAVEN’T REACHED AFRICA YET.
7. AGAINST ALL ODDS OUR JOURNEY.
8. WE DID THINGS DIFFERENTLY
9. NOT BASED IN SILICON VALLEY? NEW YORK? BERLIN? #1 BREATHE. YOU’LL BE FINE.
10. TRUST IN PEOPLE #2
11. DIY. EVERYTHING. #3
12. WORK HARDER THAN ANYBODY ELSE #4
13. INVEST IN BRANDING #5 BECAUSE IT’S FREE.
14. CUSTOMER SERVICE IS CHEAP MARKETING #6
15. WHAT HOCKEYSTICK? #7 WHAT’S WRONG WITH LINEAR, ORGANIC GROWTH ANY WAY?
16. 0 375000 750000 1125000 1500000 JUL 08 AUG 08 SEP 08 OCT 08 NOV 08 DEC 08 JAN 09 FEB 09 MAR 09 APR 09 MAY 09 JUN 09 JUL 09 FROM 0 TO 7 FIGURES: 13 MONTHS.
17. HIRE BEHIND THE CURVE #8
18. SUPPLY DEMAND POTENTIAL
19. HIRE HERE
20. INCREASED EFFICIENCY DOESN’T INCREASE OVERHEADS #9
21. ENABLE OTHERS TO MAKE MONEY #10 BECAUSE IT’S RECESSION-PROOF.
22. ADII PIENAAR HTTP://WOOTHEMES.COM HTTP://ADII.ME @ADII FROM ZERO TO SEVEN FIGURES IN 13 MONTHS