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Nudge & Phishing for Phools

Nudge & Phishing for Phools

10/40/2017. Apresentação realizada como seminário da disciplina Análise de Políticas Públicas e Processos Decisórios do programa de pós-graduação do Instituto de Ciência Política da Universidade de Brasília - UnB.

Alexandre Gomes

April 10, 2017
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  1. PHISHING FOR PHOOLS

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  2. University of Berkeley
    George Akerlof
    Yale University
    Robert Shiller
    University of Chicago
    Richar Thaler
    Harvard Law School
    Cass Sunstein

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  3. FRAQUEZAS HUMANAS

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  4. EMOÇÕES

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  6. RACIONALIDADE…

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  7. RACIONALIDADE… …OU A AUSÊNCIA DELA

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  8. CONTEXTO
    IMPORTA

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  9. NUDGE

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  10. CHOICE ARCHITECT

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  16. TIPOS DE NUDGE
    Mindful
    Mindless
    Encouraging
    Discouraging

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  17. PATERNALISMO LIBERTÁRIO

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  22. FRAQUEZAS HUMANAS

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  23. Phishing
    for Phools

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  25. Being aware of
    the benefits of
    free markets
    should not also
    blind us to their
    defects.
    "

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  26. (…) if one person does not
    take up the opportunity
    for profit, it will be taken
    by someone else.
    "

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  29. PLANEJAMENTOS
    FINANCEIROS

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  30. PLANEJAMENTOS
    FINANCEIROS

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  31. EXEMPLOS

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  32. NA POLÍTICA…

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  33. NA INDÚSTRIA…

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  34. NA INDÚSTRIA…

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  35. NO MERCADO…

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  38. REPUTATION MINING

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  45. DECISION
    POINTS

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  46. WE, THE
    PHOOLS

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  47. COTIDANO

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  89. Vídeo Aulas
    GRATUITAS!

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  113. COINCIDÊNCIA
    ?

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  137. GATILHOS
    mentais

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  138. RECIPROCIDADE

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  139. PROVA SOCIAL

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  140. AUTORIDADE

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  141. ESCASSEZ

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  142. FOCO

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  143. SIMPATIA

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  144. JUSTIFICATIVA

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  145. https://en.wikipedia.org/wiki/Robert_Cialdini

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  152. LÓGICA
    CONSEQUENCIALISTA
    LÓGICA DA ADEQUAÇÃO

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  153. OBRIGADO
    Alexandre Gomes
    João Monteiro
    Paulo Asafe
    !

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