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Nudge & Phishing for Phools

Alexandre Gomes
April 10, 2017
Education
0
71

Nudge & Phishing for Phools

10/40/2017. Apresentação realizada como seminário da disciplina Análise de Políticas Públicas e Processos Decisórios do programa de pós-graduação do Instituto de Ciência Política da Universidade de Brasília - UnB.

Alexandre Gomes

April 10, 2017
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Transcript

  1. PHISHING FOR PHOOLS

  2. University of Berkeley George Akerlof Yale University Robert Shiller University

    of Chicago Richar Thaler Harvard Law School Cass Sunstein

  3. FRAQUEZAS HUMANAS

  4. EMOÇÕES

  5. None

  6. RACIONALIDADE…

  7. RACIONALIDADE… …OU A AUSÊNCIA DELA

  8. CONTEXTO IMPORTA

  9. NUDGE

  10. CHOICE ARCHITECT

  11. None
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  16. TIPOS DE NUDGE Mindful Mindless Encouraging Discouraging

  17. PATERNALISMO LIBERTÁRIO

  18. None
  19. None
  20. None
  21. None

  22. FRAQUEZAS HUMANAS

  23. Phishing for Phools

  24. None

  25. Being aware of the benefits of free markets should not

    also blind us to their defects. "

  26. (…) if one person does not take up the opportunity

    for profit, it will be taken by someone else. "
  27. None
  28. None

  29. PLANEJAMENTOS FINANCEIROS

  30. PLANEJAMENTOS FINANCEIROS

  31. EXEMPLOS

  32. NA POLÍTICA…

  33. NA INDÚSTRIA…

  34. NA INDÚSTRIA…

  35. NO MERCADO…

  36. None
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  38. REPUTATION MINING

  39. None
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  45. DECISION POINTS

  46. WE, THE PHOOLS

  47. COTIDANO

  48. None
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  89. Vídeo Aulas GRATUITAS!

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  113. COINCIDÊNCIA ?

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  127. …

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  137. GATILHOS mentais

  138. RECIPROCIDADE

  139. PROVA SOCIAL

  140. AUTORIDADE

  141. ESCASSEZ

  142. FOCO

  143. SIMPATIA

  144. JUSTIFICATIVA

  145. https://en.wikipedia.org/wiki/Robert_Cialdini

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  152. LÓGICA CONSEQUENCIALISTA LÓGICA DA ADEQUAÇÃO

  153. OBRIGADO Alexandre Gomes João Monteiro Paulo Asafe !