Nudge & Phishing for Phools

10/40/2017. Apresentação realizada como seminário da disciplina Análise de Políticas Públicas e Processos Decisórios do programa de pós-graduação do Instituto de Ciência Política da Universidade de Brasília - UnB.

Transcript

1. PHISHING FOR PHOOLS
   

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2. University of Berkeley
   George Akerlof
   Yale University
   Robert Shiller
   University of Chicago
   Richar Thaler
   Harvard Law School
   Cass Sunstein
   

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3. FRAQUEZAS HUMANAS
   

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4. EMOÇÕES
   

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6. RACIONALIDADE…
   

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7. RACIONALIDADE… …OU A AUSÊNCIA DELA
   

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8. CONTEXTO
   IMPORTA
   

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9. NUDGE
   

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10. CHOICE ARCHITECT
    

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16. TIPOS DE NUDGE
    Mindful
    Mindless
    Encouraging
    Discouraging
    

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17. PATERNALISMO LIBERTÁRIO
    

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22. FRAQUEZAS HUMANAS
    

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23. Phishing
    for Phools
    

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25. Being aware of
    the benefits of
    free markets
    should not also
    blind us to their
    defects.
    "
    

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26. (…) if one person does not
    take up the opportunity
    for profit, it will be taken
    by someone else.
    "
    

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29. PLANEJAMENTOS
    FINANCEIROS
    

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30. PLANEJAMENTOS
    FINANCEIROS
    

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31. EXEMPLOS
    

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32. NA POLÍTICA…
    

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33. NA INDÚSTRIA…
    

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34. NA INDÚSTRIA…
    

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35. NO MERCADO…
    

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38. REPUTATION MINING
    

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45. DECISION
    POINTS
    

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46. WE, THE
    PHOOLS
    

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47. COTIDANO
    

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89. Vídeo Aulas
    GRATUITAS!
    

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113. COINCIDÊNCIA
     ?
     

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127. …
     

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137. GATILHOS
     mentais
     

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138. RECIPROCIDADE
     

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139. PROVA SOCIAL
     

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140. AUTORIDADE
     

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141. ESCASSEZ
     

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142. FOCO
     

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143. SIMPATIA
     

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144. JUSTIFICATIVA
     

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145. https://en.wikipedia.org/wiki/Robert_Cialdini
     

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152. LÓGICA
     CONSEQUENCIALISTA
     LÓGICA DA ADEQUAÇÃO
     

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153. OBRIGADO
     Alexandre Gomes
     João Monteiro
     Paulo Asafe
     !
     

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