Harnessing the Power of Google Analytics by Mik...

Arkansas GIS Users Forum Conference

September 11, 2013

110

Harnessing the Power of Google Analytics by Mike Jezierski

This presentation will be an overview of the usage of Google Analytics data within your web based products, and how that data can be used to fast track improvements to the web based service you provide. A detailed discussion on the implementation of the code into your site; and rundown of the types of traffic data obtained from visitors to your site. If time allows, there will also be discussion on the use of Google Maps and Earth to display your data to those users who still prefer using Google’s mapping products.

Arkansas GIS Users Forum Conference

September 11, 2013

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Transcript

Harnessing the Power of Google Analytics
Create a Google Account  https://accounts.google.com/SignUp
Request a Unique Code  Add your URL to the
Google Analytics account  Submit to request to Google, and have Patience  SAVE THIS CODE once received  Insert code <body> section on website  Save your work  Sit back, relax, and Let Google do your work for you
Analytics Dashboard
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How frequently visitors return to your site within a time
frame
How long a user stays on your site
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Real time reporting
Analytics On Mobile Device