UX Scotland 2013 - Making design research and problem seeking part of your process

UX Scotland, Edinburgh - June 2013

Transcript

1. UX Scotland 2013 Making design research and problem seeking part of your process benholliday.com @benholliday
2. Empathy isn't something we see, but something we see through. It determines the way we see, what we see, and what we don't flickr.com/photos/twostoutmonks/
3. flickr.com/photos/ztil30/ A culture of design, enables design thinking to solve business problems
4. “When you’re in a delivery mindset, you aren't in a learning mindset” Bill Scott
5. What doesn’t bend breaks flickr.com/photos/digitalsadhu/
6. Design Principles …foundations that can flex, move and counter balance flickr.com/photos/oisa/
7. Dramatic flexibility, exceptional strength flickr.com/photos/biggreymare/
8. gov.uk/designprinciples
9. Know Your Purpose
10. “A company's purpose …and shared meaning are the ‘self’ that it organises around, and which serves as a compass for all of it's plans…” Marty Neumeier
11. “…standing for one thing means you cannot expressly stand for other things …you must sacrifice” Harry Beckworth
12. flickr.com/photos/fraublucher/ For something to become part of a culture it has to find its own inherent time or pace
13. flickr.com/photos/fraublucher/ The tempo giusto is where something just feels right
14. The faster we move, the more our focus narrows and so does what we see flickr.com/photos/dmourati/
15. “The speed at which we do something– anything–changes our experience of it” John Freeman flickr.com/photos/dmourati/
16. A culture of design exists in a company that’s inherently connected and focussed on a shared purpose and therefore it’s customers flickr.com/photos/healthserviceglasses/
17. Design Research An active and emotive feedback loop rooted in experience
18. “Market research is what you do when your product isn’t any good” Edwin H. Land - Polaroid co-founder
19. Problem Seeking Challenging our preconceptions and held beliefs
20. “…making the strange familiar and the familiar strange” Jon Kolko flickr.com/photos/diorama_sky/
21. Ambiguity flickr.com/photos/ajdavis/
22. “…it’s the next note that makes it good or bad” Miles Davis
23. Keep it light 1 Plan to think on your feet 2 Look for insight, not proof 3 Move with empathy 4 Draw from the map 5 Measure what matters 6 Share everything 7
24. Keep it light 1
25. Keep it light 1 flickr.com/photos/jdowns66/ Find a pattern for your research and testing that’s convenient
26. Keep it light 1 flickr.com/photos/jdowns66/ Make the most of your customer support, service, and sales teams
27. Plan to think on your feet 2
28. Plan to think on your feet 2 Know what you want to learn about but make adjustments as you go
29. Look for insight, not proof 3
30. Look for insight, not proof 3 “We only see what we look at. To look is an act of choice” John Berger
31. Move with empathy 4
32. We’re always the same person but experience changes who we are Move with empathy 4 flickr.com/photos/loop_oh/
33. Personas Developing a shared understanding Move with empathy 4
34. Move with empathy 4 Empathy is an extension of the culture of our work flickr.com/photos/loop_oh/
35. Draw from the map 5
36. If the system is broken. The design is broken Draw from the Map 5
37. Draw from the Map 5
38. Draw from the Map 6 Every touch point is a potential pivot point
39. Examples Aaaa Draw from the map 5
40. Draw from the map 5 invoiceomatic.io
41. Draw from the map 5
42. Measure what matters 6
43. Measure what matters 6 flickr.com/photos/profzucker/ Roman Ondák, Measuring the Universe
44. Measure what matters 6
45. Measure what matters 6 flickr.com/photos/profzucker/ “Life is not just information. Life is everything information cannot capture – that's why we live it” Umair Haque
46. Measure what matters 6
47. Measure what matters 6
48. Share everything 7
49. Share everything 7 Any level of fidelity is good enough as long as it communicates clearly
50. Writing reports doesn’t work because people need shortcuts Share everything 7
51. Bring people together to share responsibility Share everything 7
52. We learn most effectively when we immerse ourselves in our subject Fun Fair at Daisy Nook - LS Lowry
53. UX Scotland 2013 Thank you benholliday.com @benholliday