Flattening the Learning Curve – a Clever Diagram Can Tell More Than 1000 Buzzwords #EuroIA20

How to be taken seriously as subject matter expert while presenting, even remote(ly)?

So, you want to do a presentation and have too much or tell or must give a talk and nothing to say? You cannot risk to exceed your audiences’ (buzzword) capacity and need to make them relate to your content quickly, even with low attention span or bandwidth ?

No problem: don’t bother about the amount and quality of your content. The right diagrams come to the rescue and help to convey the message or to cover the void.

Spice up your content with highly tweetable slides, your audience expects to see, using the must-have familiar yet impressive “info” graphics that signal know-how in UX, IA, etc.

This talk illustrates hands-on examples helping you to decide when to use what graphic, that you cannot miss to use in order to leverage being perceived as an expert telling something of relevance about a certain hot topic visually … and the video of this talk shows cool animations too.

#UX #InfoViz #ShinyObjectsSyndrome #PresentationGraphics #DoubleDiamond #Iceberg #VennDiagram

Transcript

1.   FLATTENING THE LEARNING CURVE  EURO IA SEPTEMBER 22. 2020 @BENNOLOEWENBERG EuroIA 2020
2. @BennoLoewenberg black slides = serious stuff Source: Mauro Rego
3. @BennoLoewenberg You want to do a presentation and have too much to tell ?
4. @BennoLoewenberg content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content
5. @BennoLoewenberg content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content
6. @BennoLoewenberg (buzz)word capacity of audience
7. @BennoLoewenberg (buzz)word capacity of audience  FLATTEN 
8. @BennoLoewenberg Or you must give a talk and nothing to say ?
9. @BennoLoewenberg expectation level of audience
10. @BennoLoewenberg expectation level of audience  RAISE 
11. @BennoLoewenberg either way, you want to be perceived as an expert telling something of relevance about a certain topic ?
12. @BennoLoewenberg Source: The Hitchhiker’s Guide to the Galaxy
13. @BennoLoewenberg THE UX RESCUE KIT
14. @BennoLoewenberg   BUT FIRST … 
15. @BennoLoewenberg … build up some attention by telling something, that sounds meaningful and fits to the event and it’s audience
16. “ Instead of saying it with your own words use a quote from someone famous to make it so !” more impressive @BennoLoewenberg
17. “ UX strategy or business ? Impress with Peter Drucker !” @BennoLoewenberg
18. “ Something (even just faintly)  UI design-related ? Show-off with Steve Jobs !” @BennoLoewenberg
19. “ Innovation or {Whatever} Thinking ? Brag with Albert Einstein !” @BennoLoewenberg
20. @BennoLoewenberg   AND NOW … 
21. @BennoLoewenberg … start with graphics your audience is familiar with
22. @BennoLoewenberg
23. @BennoLoewenberg   THE BELL  hmmm … smells statistics best for UX research & analytics
24. @BennoLoewenberg Place these dots onto the line
25. @BennoLoewenberg   THE HYPE CYCLE  YEAH ! BOOH ! absolute must for any “future” tech Behav. design ?
26. @BennoLoewenberg   THE HYPE CYCLE    THE UNCANNY VALLEY 
27. @BennoLoewenberg CREEPY COMFY perfect for IoT & Bots   THE UNCANNY VALLEY 
28. @BennoLoewenberg growth hacking, marketing & sales   THE HOCKEY STICK 
29. @BennoLoewenberg   THE LONG TAIL  conversion rate & search engine optimizazion
30. @BennoLoewenberg Place these dots onto the line
31. @BennoLoewenberg   THE CIRCLE  this says product
32. @BennoLoewenberg Place these arrows onto the line   THE CIRCLE 
33. @BennoLoewenberg   THE CIRCLE  Lean UX/Startup & Circular Design
34. @BennoLoewenberg   THE LOOPINGS   good for Agile, New Work
35. @BennoLoewenberg   THE LOOP  Design Thinking plus Lean
36. @BennoLoewenberg   THE HELIX  Innovation, Science
37. @BennoLoewenberg THE workhorse good for nearly every topic a must for UX-related content   THE VENN  Diagram UX & more
38. @BennoLoewenberg Wie Zellteilung safe to use for most topics absolutely perfect for IA & Data Science   THE VENN  Triagram IA, Data Science, …
39. @BennoLoewenberg   THE VENN  Groooowth
40. @BennoLoewenberg   THE VENN  Mandala Ikigai, Resilience, Mindfulness,
41. @BennoLoewenberg   THE PYRAMID 
42. @BennoLoewenberg   THE PYRAMID  Strategy, User Needs, Value Proposition
43. @BennoLoewenberg   THE PYRAMID    THE FUNNEL 
44. @BennoLoewenberg   THE FUNNEL  Sales, Nudging
45. @BennoLoewenberg   THE DIAMONDS  Human-Centered Design
46. @BennoLoewenberg   THE DIAMONDS  + Development
47. @BennoLoewenberg   THE DIAMONDS 
48. @BennoLoewenberg try different shapes and arrangements
49. @BennoLoewenberg   THE PROCESS  Design Thinking
50. @BennoLoewenberg   THE HONEYCOMB  try different shapes and arrangements Tenets, Omni-Channel
51. @BennoLoewenberg THING HUMAN   THE WEB  Profiles, Scoring, Analysis
52. @BennoLoewenberg Distribute these dots across the area
53. @BennoLoewenberg   THE MATRIX  SWOT, Potential & more …
54. @BennoLoewenberg   THE ICEBERG  Hidden complexity
55. @BennoLoewenberg   QUIZ & ACTIONS  Win Your “Iceberg Diamonds”
56. BENNO’S UX BINGO @BennoLoewenberg
57.   @BENNOLOEWENBERG   LINKEDIN  / TWITTER