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Flattening the Learning Curve – a Clever Diagram Can Tell More Than 1000 Buzzwords #EuroIA20

Benno Loewenberg
September 22, 2020

Flattening the Learning Curve – a Clever Diagram Can Tell More Than 1000 Buzzwords #EuroIA20

How to be taken seriously as subject matter expert while presenting, even remote(ly)?

So, you want to do a presentation and have too much or tell or must give a talk and nothing to say? You cannot risk to exceed your audiences’ (buzzword) capacity and need to make them relate to your content quickly, even with low attention span or bandwidth ?

No problem: don’t bother about the amount and quality of your content. The right diagrams come to the rescue and help to convey the message or to cover the void.

Spice up your content with highly tweetable slides, your audience expects to see, using the must-have familiar yet impressive “info” graphics that signal know-how in UX, IA, etc.

This talk illustrates hands-on examples helping you to decide when to use what graphic, that you cannot miss to use in order to leverage being perceived as an expert telling something of relevance about a certain hot topic visually … and the video of this talk shows cool animations too.

#UX #InfoViz #ShinyObjectsSyndrome #PresentationGraphics #DoubleDiamond #Iceberg #VennDiagram

Benno Loewenberg

September 22, 2020
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  1.   FLATTENING THE LEARNING CURVE 
    EURO IA
    SEPTEMBER 22. 2020
    @BENNOLOEWENBERG
    EuroIA
    2020

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  2. @BennoLoewenberg
    black slides = serious stuff
    Source: Mauro Rego

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  3. @BennoLoewenberg
    You want to do a presentation
    and have too much to tell ?

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  4. @BennoLoewenberg
    content content content content content content content con-
    tent content content content content content content content
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  5. @BennoLoewenberg
    content content content content content content content con-
    tent content content content content content content content
    content content content content content content content con-
    tent content content content content content content content
    content content content content content content content con-
    tent content content content content content content content
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  6. @BennoLoewenberg
    (buzz)word capacity
    of audience

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  7. @BennoLoewenberg
    (buzz)word capacity
    of audience
     FLATTEN 

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  8. @BennoLoewenberg
    Or you must give a talk and nothing to say ?

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  9. @BennoLoewenberg
    expectation level
    of audience

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  10. @BennoLoewenberg
    expectation level
    of audience
     RAISE 

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  11. @BennoLoewenberg
    either way, you want to be perceived as an expert
    telling something of relevance
    about a certain topic ?

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  12. @BennoLoewenberg
    Source: The Hitchhiker’s Guide to the Galaxy

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  13. @BennoLoewenberg
    THE UX
    RESCUE KIT

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  14. @BennoLoewenberg
      BUT FIRST … 

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  15. @BennoLoewenberg
    … build up some attention
    by telling something, that sounds meaningful
    and fits to the event and it’s audience

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  16. “ Instead of saying it with your own words
    use a quote from someone famous
    to make it so !”
    more impressive
    @BennoLoewenberg

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  17. “ UX strategy
    or business ?
    Impress with
    Peter Drucker !”
    @BennoLoewenberg

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  18. “ Something (even just
    faintly)  UI design-related ?
    Show-off with Steve Jobs !”
    @BennoLoewenberg

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  19. “ Innovation or
    {Whatever} Thinking ?
    Brag with Albert Einstein !”
    @BennoLoewenberg

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  20. @BennoLoewenberg
      AND NOW … 

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  21. @BennoLoewenberg
    … start with graphics
    your audience is familiar with

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  22. @BennoLoewenberg

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  23. @BennoLoewenberg
      THE BELL 
    hmmm … smells statistics
    best for UX research
    & analytics

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  24. @BennoLoewenberg
    Place these dots
    onto the line

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  25. @BennoLoewenberg
      THE HYPE CYCLE 
    YEAH !
    BOOH !
    absolute must for
    any “future” tech
    Behav. design ?

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  26. @BennoLoewenberg
      THE HYPE CYCLE 
      THE UNCANNY VALLEY 

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  27. @BennoLoewenberg
    CREEPY
    COMFY
    perfect for
    IoT & Bots
      THE UNCANNY VALLEY 

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  28. @BennoLoewenberg
    growth hacking,
    marketing & sales
      THE HOCKEY STICK 

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  29. @BennoLoewenberg
      THE LONG TAIL 
    conversion rate &
    search engine
    optimizazion

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  30. @BennoLoewenberg
    Place these dots
    onto the line

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  31. @BennoLoewenberg
      THE CIRCLE 
    this says
    product

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  32. @BennoLoewenberg
    Place these arrows
    onto the line
      THE CIRCLE 

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  33. @BennoLoewenberg
      THE CIRCLE 
    Lean UX/Startup
    & Circular Design

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  34. @BennoLoewenberg
      THE LOOPINGS  
    good for Agile, New Work

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  35. @BennoLoewenberg
      THE LOOP 
    Design Thinking
    plus Lean

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  36. @BennoLoewenberg
      THE HELIX 
    Innovation, Science

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  37. @BennoLoewenberg
    THE workhorse
    good for nearly every topic
    a must for UX-related content
      THE VENN 
    Diagram
    UX & more

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  38. @BennoLoewenberg
    Wie Zellteilung
    safe to use
    for most topics
    absolutely perfect
    for IA & Data Science
      THE VENN 
    Triagram
    IA, Data Science, …

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  39. @BennoLoewenberg
      THE VENN 
    Groooowth

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  40. @BennoLoewenberg
      THE VENN 
    Mandala
    Ikigai,
    Resilience,
    Mindfulness,

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  41. @BennoLoewenberg
      THE PYRAMID 

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  42. @BennoLoewenberg
      THE PYRAMID 
    Strategy,
    User Needs,
    Value Proposition

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  43. @BennoLoewenberg
      THE PYRAMID 
      THE FUNNEL 

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  44. @BennoLoewenberg
      THE FUNNEL 
    Sales,
    Nudging

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  45. @BennoLoewenberg
      THE DIAMONDS 
    Human-Centered
    Design

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  46. @BennoLoewenberg
      THE DIAMONDS 
    + Development

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  47. @BennoLoewenberg
      THE DIAMONDS 

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  48. @BennoLoewenberg
    try different shapes
    and arrangements

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  49. @BennoLoewenberg
      THE PROCESS 
    Design Thinking

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  50. @BennoLoewenberg
      THE HONEYCOMB  try different shapes
    and arrangements
    Tenets,
    Omni-Channel

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  51. @BennoLoewenberg
    THING
    HUMAN
      THE WEB 
    Profiles,
    Scoring,
    Analysis

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  52. @BennoLoewenberg
    Distribute these dots
    across the area

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  53. @BennoLoewenberg
      THE MATRIX 
    SWOT,
    Potential
    & more …

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  54. @BennoLoewenberg
      THE ICEBERG 
    Hidden
    complexity

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  55. @BennoLoewenberg
      QUIZ & ACTIONS 
    Win Your “Iceberg Diamonds”

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  56. BENNO’S
    UX BINGO
    @BennoLoewenberg

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  57.   @BENNOLOEWENBERG 
     LINKEDIN  / TWITTER

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