Flattening the Learning Curve – a Clever Diagram Can Tell More Than 1000 Buzzwords #EuroIA20

How to be taken seriously as subject matter expert while presenting, even remote(ly)?

So, you want to do a presentation and have too much or tell or must give a talk and nothing to say? You cannot risk to exceed your audiences’ (buzzword) capacity and need to make them relate to your content quickly, even with low attention span or bandwidth ?

No problem: don’t bother about the amount and quality of your content. The right diagrams come to the rescue and help to convey the message or to cover the void.

Spice up your content with highly tweetable slides, your audience expects to see, using the must-have familiar yet impressive “info” graphics that signal know-how in UX, IA, etc.

This talk illustrates hands-on examples helping you to decide when to use what graphic, that you cannot miss to use in order to leverage being perceived as an expert telling something of relevance about a certain hot topic visually … and the video of this talk shows cool animations too.

#UX #InfoViz #ShinyObjectsSyndrome #PresentationGraphics #DoubleDiamond #Iceberg #VennDiagram

Transcript

1.   FLATTENING THE LEARNING CURVE 
   EURO IA
   SEPTEMBER 22. 2020
   @BENNOLOEWENBERG
   EuroIA
   2020
   

   View Slide

2. @BennoLoewenberg
   black slides = serious stuff
   Source: Mauro Rego
   

   View Slide

3. @BennoLoewenberg
   You want to do a presentation
   and have too much to tell ?
   

   View Slide

4. @BennoLoewenberg
   content content content content content content content con-
   tent content content content content content content content
   content content content content content content content con-
   tent content content content content content content content
   content content content content content content content con-
   tent content content content content content content content
   content content content content content content content con-
   tent content content content content content content content
   content content content content content content content con-
   tent content content content content content content content
   content content content content content content content con-
   tent content content content content content content content
   

   View Slide

5. @BennoLoewenberg
   content content content content content content content con-
   tent content content content content content content content
   content content content content content content content con-
   tent content content content content content content content
   content content content content content content content con-
   tent content content content content content content content
   content content content content content content content con-
   tent content content content content content content content
   content content content content content content content con-
   tent content content content content content content content
   content content content content content content content con-
   tent content content content content content content content
   

   View Slide

6. @BennoLoewenberg
   (buzz)word capacity
   of audience
   

   View Slide

7. @BennoLoewenberg
   (buzz)word capacity
   of audience
    FLATTEN 
   

   View Slide

8. @BennoLoewenberg
   Or you must give a talk and nothing to say ?
   

   View Slide

9. @BennoLoewenberg
   expectation level
   of audience
   

   View Slide

10. @BennoLoewenberg
    expectation level
    of audience
     RAISE 
    

    View Slide

11. @BennoLoewenberg
    either way, you want to be perceived as an expert
    telling something of relevance
    about a certain topic ?
    

    View Slide

12. @BennoLoewenberg
    Source: The Hitchhiker’s Guide to the Galaxy
    

    View Slide

13. @BennoLoewenberg
    THE UX
    RESCUE KIT
    

    View Slide

14. @BennoLoewenberg
      BUT FIRST … 
    

    View Slide

15. @BennoLoewenberg
    … build up some attention
    by telling something, that sounds meaningful
    and fits to the event and it’s audience
    

    View Slide

16. “ Instead of saying it with your own words
    use a quote from someone famous
    to make it so !”
    more impressive
    @BennoLoewenberg
    

    View Slide

17. “ UX strategy
    or business ?
    Impress with
    Peter Drucker !”
    @BennoLoewenberg
    

    View Slide

18. “ Something (even just
    faintly)  UI design-related ?
    Show-off with Steve Jobs !”
    @BennoLoewenberg
    

    View Slide

19. “ Innovation or
    {Whatever} Thinking ?
    Brag with Albert Einstein !”
    @BennoLoewenberg
    

    View Slide

20. @BennoLoewenberg
      AND NOW … 
    

    View Slide

21. @BennoLoewenberg
    … start with graphics
    your audience is familiar with
    

    View Slide

22. @BennoLoewenberg
    

    View Slide

23. @BennoLoewenberg
      THE BELL 
    hmmm … smells statistics
    best for UX research
    & analytics
    

    View Slide

24. @BennoLoewenberg
    Place these dots
    onto the line
    

    View Slide

25. @BennoLoewenberg
      THE HYPE CYCLE 
    YEAH !
    BOOH !
    absolute must for
    any “future” tech
    Behav. design ?
    

    View Slide

26. @BennoLoewenberg
      THE HYPE CYCLE 
      THE UNCANNY VALLEY 
    

    View Slide

27. @BennoLoewenberg
    CREEPY
    COMFY
    perfect for
    IoT & Bots
      THE UNCANNY VALLEY 
    

    View Slide

28. @BennoLoewenberg
    growth hacking,
    marketing & sales
      THE HOCKEY STICK 
    

    View Slide

29. @BennoLoewenberg
      THE LONG TAIL 
    conversion rate &
    search engine
    optimizazion
    

    View Slide

30. @BennoLoewenberg
    Place these dots
    onto the line
    

    View Slide

31. @BennoLoewenberg
      THE CIRCLE 
    this says
    product
    

    View Slide

32. @BennoLoewenberg
    Place these arrows
    onto the line
      THE CIRCLE 
    

    View Slide

33. @BennoLoewenberg
      THE CIRCLE 
    Lean UX/Startup
    & Circular Design
    

    View Slide

34. @BennoLoewenberg
      THE LOOPINGS  
    good for Agile, New Work
    

    View Slide

35. @BennoLoewenberg
      THE LOOP 
    Design Thinking
    plus Lean
    

    View Slide

36. @BennoLoewenberg
      THE HELIX 
    Innovation, Science
    

    View Slide

37. @BennoLoewenberg
    THE workhorse
    good for nearly every topic
    a must for UX-related content
      THE VENN 
    Diagram
    UX & more
    

    View Slide

38. @BennoLoewenberg
    Wie Zellteilung
    safe to use
    for most topics
    absolutely perfect
    for IA & Data Science
      THE VENN 
    Triagram
    IA, Data Science, …
    

    View Slide

39. @BennoLoewenberg
      THE VENN 
    Groooowth
    

    View Slide

40. @BennoLoewenberg
      THE VENN 
    Mandala
    Ikigai,
    Resilience,
    Mindfulness,
    

    View Slide

41. @BennoLoewenberg
      THE PYRAMID 
    

    View Slide

42. @BennoLoewenberg
      THE PYRAMID 
    Strategy,
    User Needs,
    Value Proposition
    

    View Slide

43. @BennoLoewenberg
      THE PYRAMID 
      THE FUNNEL 
    

    View Slide

44. @BennoLoewenberg
      THE FUNNEL 
    Sales,
    Nudging
    

    View Slide

45. @BennoLoewenberg
      THE DIAMONDS 
    Human-Centered
    Design
    

    View Slide

46. @BennoLoewenberg
      THE DIAMONDS 
    + Development
    

    View Slide

47. @BennoLoewenberg
      THE DIAMONDS 
    

    View Slide

48. @BennoLoewenberg
    try different shapes
    and arrangements
    

    View Slide

49. @BennoLoewenberg
      THE PROCESS 
    Design Thinking
    

    View Slide

50. @BennoLoewenberg
      THE HONEYCOMB  try different shapes
    and arrangements
    Tenets,
    Omni-Channel
    

    View Slide

51. @BennoLoewenberg
    THING
    HUMAN
      THE WEB 
    Profiles,
    Scoring,
    Analysis
    

    View Slide

52. @BennoLoewenberg
    Distribute these dots
    across the area
    

    View Slide

53. @BennoLoewenberg
      THE MATRIX 
    SWOT,
    Potential
    & more …
    

    View Slide

54. @BennoLoewenberg
      THE ICEBERG 
    Hidden
    complexity
    

    View Slide

55. @BennoLoewenberg
      QUIZ & ACTIONS 
    Win Your “Iceberg Diamonds”
    

    View Slide

56. BENNO’S
    UX BINGO
    @BennoLoewenberg
    

    View Slide

57.   @BENNOLOEWENBERG 
     LINKEDIN  / TWITTER
    

    View Slide