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Differentiation
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chrislema
July 30, 2014
Business
2
2.1k
Differentiation
Slide Deck for presentation on Differentiation
chrislema
July 30, 2014
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Transcript
Today’s marketplace is exceptionally crowded
Differentiation means identifying, amplifying, and communicating what makes you different.
Make sense Focus on one idea Have the credentials Communicate
your difference
You know what’s better than communicating your difference? Having others
do it for you.
1. History 2. Popularity 3. Leadership 4. Expertise 5. Specialization
6. The Process 7. New / Recency WHAT WORKS
1. Creativity 2. Quality 3. Customer Focus 4. Price 5.
Breadth of line WHAT DOESN’T WORK
1. History 2. Popularity 3. Leadership 4. Expertise 5. Specialization
6. The Process 7. New / Recency Putting it all together. One person’s story.
1. Writing 2. Targeting 3. Generosity 4. Reciprocation 5. Echo
Chamber 6. Public Speaking Strategies I used
1. 70,000 monthly visitors 2. 130,000 monthly views 3. 4
hours a week writing 4. 4 hours a week coaching 5. Six figure revenue The Result
1. History 2. Popularity 3. Leadership 4. Expertise 5. Specialization
6. The Process 7. New / Recency Another way to look at it is this way.
Differentiation means identifying, amplifying, and communicating what makes you different.
Chris Lema @chrislema chrislema.com