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Aligning for Rapid Growth: Executive Insights on Digital Transformation

Aligning for Rapid Growth: Executive Insights on Digital Transformation

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Contentful Webinars

December 15, 2020
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Transcript

  1. Welcome! We will begin shortly

  2. 2 Aligning for Rapid Growth: Executive Insights on Digital Transformation

    Tuesday, December 15
  3. Housekeeping • This webinar is being recorded; we will share

    the recording and slide deck with all registrants shortly — keep an eye on your inbox! • Please add your questions in the Q&A box, we will answer them after the presentation during the Q&A session at the end • To get in touch, get in touch on Twitter @contentful or write to us at team@contentfulmail.com Before we dive in...
  4. 4 1. How Align Technology scales and brings customer experiences

    to market 2. How to effectively align different roles and responsibilities to build a content model that supports complex content 3. How an agile content platform enables builders to collaborate — fast What you’ll learn 4
  5. Introductions Leela Parvathaneni Sr. Director, CIO EMEA and Global Consumer

    Technology at Align Kamal Bhandal VP of Global Brand and Consumer Marketing at Align Johanna Hyde Sr. Product Marketing Manager at Contentful
  6. 6

  7. 7 Content that scales globally WHERE WE WERE WHERE WE’RE

    GOING Content Content Content Content Content Content Content Content Content Content Global shared content All sites are managed on single centralized platform Lack of consistency because sites were managed individually by each region
  8. Accelerated time to value during Covid-19 8 49 MARKETS 90%

    reduction in time to market for My Invisalign App Actual launch timeline Anticipated launch timeline
  9. 9 My Invisalign App

  10. 10 Teams that scale globally WHERE WE WERE WHERE WE’RE

    GOING Marketers Biz ops Devs App Designers Translators
  11. “It’s hard to find a solution that meets the needs

    of both developers and marketers — everyone on our team considers this a much better world than what we had before. Contentful is really helping us achieve our business goals all around the world.” Leela Parvathaneni Sr. Director, CIO EMEA and Global Consumer Technology 11
  12. 12 Global shared content Logic layer determines which content flows

    into spaces Website Mobile App 50+ content locales per channel 50+ content locales per channel 50+ content locales per channel
  13. 13 Customer experience Technical side Marketing side Developers and platform

    owners are able to work in parallel work streams to marketing Editors able to update web and app elements without developer resources
  14. “Without Contentful, we wouldn’t be able to scale and thrive

    to meet customer expectations.” Kamal Bhandal VP of Global Brand and Consumer Marketing 14
  15. A new way of working Connected to, and learning from

    the customer experience 15 More agile business operations Marketers can react instantly to app insights Adapt to new trends and behaviors Ability to deploy content globally and locally Dev teams can quickly make changes
  16. Agility Organizations need to have unified content, people and process

    to increase business agility and resilience. Key takeaways Velocity Launch, test, iterate and improve - creating more value for users and doing so faster. Simplicity & Scale A modular approach allows the flexibility to incorporate new experiences and technical capabilities over time. Simple enough to repeat and reuse as you scale.
  17. A. Cross-functional agility to iterate quickly B. Flexibility to launch

    new concepts more often C. Ability to customize solutions to fit my needs D. Scalability: starting small and go big over time E. Reliable, low-risk and highly resilient infrastructure 17 Poll: What would help you deliver on business results faster heading into 2021?
  18. Q&A