I'm looking at the meme in the mirror

Come with us on a journey of number-crunching, word-clouding, way-back-machining, google-stalking, and “I-remember-when”ing to review the most dominant and influential themes in the world of UX over the last 10 years all distilled through the lens of our local industry conferences.

by Diana Runkle and Grant Klein

Transcript

1. MEMEINTHEMIRROR I’m looking at the @drunkleau @drsymul
2. 2004 - 2014
4. SORRY!
5. Do you remember? GO LET’SLOOKBACKAT2004
6. 10 YEARS AGO - 2004 - SOME THINGS DIDN’T EXIST NO iPHONE NO iPAD NO APPS
16. theworldofUX overthepastdecade What was happening in
17. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 • SAGE-AU • Oz IA • Web Directions South • WebDU • Web Directions User Experience • UX Australia • Service Design • Agile UX • Customer Experience Design • Edge of the Web • Designing for Mobility • Experience Strategy • Respond YOU ARE HERE UX CONFERENCES OVER THE PAST DECADE
18. WHATHAVE YOUBEENTALKINGABOUT SINCE2004? I can tell you
19. ROI PROTOTYPE USERS, USER EXPERIENCE & UX RESPONSIVE WEB MOBILE AGILE DESIGN CUSTOMER SOCIAL RESEARCH PROCESS, METHOD, TECHNIQUE, TOOL TEST, TESTING, USER TESTING SERVICE, SERVICE DESIGN, EXPERIENCES, STRATEGY INFORMATION ARCHITECTURE, INFORMATION, IA
20. HOWDOESTHATLOOK?
21. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 EVERYTHING A lot Some Obsessed None Heaps A bit A little bit
22. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 EVERYTHING A lot Some Obsessed None Heaps A bit A little bit Y-AXIS = FREQUENCY OF KEY WORDS
23. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 EVERYTHING A lot Some Obsessed None Heaps A bit A little bit X-AXIS = TIME
24. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 EVERYTHING A lot Some Obsessed None Heaps A bit A little bit
25. 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 0.16 0.18 0.2 2006 2007 2008 2009 2010 2011 2012 2013 2014 ROI A little bit A tiny bit None
26. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 Information architecture / information / ia A lot Some Obsessed None Heaps A bit A little bit
27. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 Information architecture / information / ia A lot Some Obsessed None Heaps A bit A little bit “it” There is no such thing as an information architect. There is and only ever has been, user experience designers.
28. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 design A lot Some Obsessed None Heaps A bit A little bit
29. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 IA vs design A lot Some Obsessed None Heaps A bit A little bit
30. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 IA vs design A lot Some Obsessed None Heaps A bit A little bit IA INSTITUTE
31. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 design A lot Some Obsessed None Heaps A bit A little bit
32. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 LOCAL DESIGN VS WORLD DESIGN TREND A lot Some Obsessed None Heaps A bit A little bit
33. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 Information architecture / information / ia A lot Some Obsessed None Heaps A bit A little bit
34. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 LOCAL IA VS WORLD IA TREND A lot Some Obsessed None Heaps A bit A little bit
35. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 LOCAL IA VS WORLD IA TREND A lot Some Obsessed None Heaps A bit A little bit
36. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 LOCAL IA VS WORLD IA TREND A lot Some Obsessed None Heaps A bit A little bit
37. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 2006 2007 2008 2009 2010 2011 2012 2013 2014 SERVICE DESIGN Some A lot None A bit A little bit
38. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 2006 2007 2008 2009 2010 2011 2012 2013 2014 SERVICE DESIGN Some A lot None A bit A little bit UX AUSTRALIA SERVICE DESIGN
39. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 2006 2007 2008 2009 2010 2011 2012 2013 2014 UX VS SERVICE DESIGN Some A lot None A bit A little bit
40. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 2006 2007 2008 2009 2010 2011 2012 2013 2014 UX VS SERVICE DESIGN Some A lot None A bit A little bit UX COMEBACK OBSESSED WITH SERVICE DESIGN
41. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 2006 2007 2008 2009 2010 2011 2012 2013 2014 UX / USER / USER EXPERIENCE Some A lot None A bit A little bit
42. 0 0.2 0.4 0.6 0.8 1 1.2 1.4 2006 2007 2008 2009 2010 2011 2012 2013 2014 UX VS 3M REVENUE Some A lot None A bit A little bit 3M ! LOVES! UX
43. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 2006 2007 2008 2009 2010 2011 2012 2013 2014 TESTING A bit None Mentioned A little bit
44. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 2006 2007 2008 2009 2010 2011 2012 2013 2014 TESTING A bit None Mentioned A little bit
45. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 2006 2007 2008 2009 2010 2011 2012 2013 2014 PROTOTYPE A bit None Mentioned A little bit
46. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 2006 2007 2008 2009 2010 2011 2012 2013 2014 PROTOTYPE A bit None Mentioned A little bit PROTOTYPING MICRO- INTERACTIONS
47. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 2006 2007 2008 2009 2010 2011 2012 2013 2014 TESTING VS PROTOTYPE A bit None Mentioned A little bit
48. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 PROCESS Some None A bit A little bit Mentioned
49. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 PROCESS Some None A bit A little bit Mentioned MENTAL MODELS NUDGE DESIGN THINKING CONTENT STRATEGY FOR THE WEB LEAN UX
50. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 2006 2007 2008 2009 2010 2011 2012 2013 2014 PROCESS VS TESTING VS PROTOTYPE Some None A bit A little bit Mentioned
51. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 2006 2007 2008 2009 2010 2011 2012 2013 2014 AGILE A little bit None Mentioned
52. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 2006 2007 2008 2009 2010 2011 2012 2013 2014 AGILE AGILE UX CONFERENCE A little bit None Mentioned
53. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 2006 2007 2008 2009 2010 2011 2012 2013 2014 AGILE VS RESEARCH A little bit None Mentioned
54. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 2006 2007 2008 2009 2010 2011 2012 2013 2014 A little bit None Mentioned AGILE VS RESEARCH You can have it good, fast or cheap... Pick two!
55. 0 0.1 0.2 0.3 0.4 0.5 0.6 2006 2007 2008 2009 2010 2011 2012 2013 2014 SOCIAL A bit None A little bit Mentioned FIRST TWITTER MESSAGE
56. 0 0.1 0.2 0.3 0.4 0.5 0.6 2006 2007 2008 2009 2010 2011 2012 2013 2014 SOCIAL A bit None A little bit Mentioned MOST USED SOCIAL NETWORK FIRST TWITTER MESSAGE 100 MILLION TWEETS TOP 10 THE SOCIAL NETWORK MOVIE NEW 96% $300M + 23M SHARES $38.23 PER share
57. 0 0.1 0.2 0.3 0.4 0.5 0.6 2006 2007 2008 2009 2010 2011 2012 2013 2014 SOCIAL VS CUSTOMER A bit None A little bit Mentioned
58. 0 0.1 0.2 0.3 0.4 0.5 0.6 2006 2007 2008 2009 2010 2011 2012 2013 2014 SOCIAL VS CUSTOMER A bit None A little bit Mentioned MOST USED SOCIAL NETWORK 64 MILLION LIKES
60. 0 0.1 0.2 0.3 0.4 0.5 0.6 2006 2007 2008 2009 2010 2011 2012 2013 2014 MOBILE A bit None A little bit
61. 0 0.1 0.2 0.3 0.4 0.5 0.6 2006 2007 2008 2009 2010 2011 2012 2013 2014 MOBILE A bit None A little bit 35,000 APPS
62. 0 0.1 0.2 0.3 0.4 0.5 0.6 2006 2007 2008 2009 2010 2011 2012 2013 2014 RESPONSIVE A bit None A little bit
63. 0 0.1 0.2 0.3 0.4 0.5 0.6 2006 2007 2008 2009 2010 2011 2012 2013 2014 RESPONSIVE A bit None A little bit RESPOND CONFERENCE ETHAN MARCOTTE COINED THE TERM RESPONSIVE WEB DESIGN SAMSUNG HAS 26 DIFFERENT SCREEN SIZES
64. 0 0.2 0.4 0.6 0.8 1 1.2 2006 2007 2008 2009 2010 2011 2012 2013 2014 WEB Some A lot None A bit A little bit
65. YOU’VE BEEN RICK ROLLED
66. 0 0.2 0.4 0.6 0.8 1 1.2 2006 2007 2008 2009 2010 2011 2012 2013 2014 MOBILE VS RESPONSIVE VS WEB Some A lot None A bit A little bit
68. RESPONSIVE THE FUTURE GOING UP UX / USER / USER EXPERIENCE
69. THE FUTURE GOING DOWN SOCIAL DESIGN WEB
71. INSUMMARYTHEN
72. As UX practitioners looking at service design strategies, when we consider our process, method, techniques & tools, whether they are used for research or testing using a responsive prototype to validate the IA of our mobile design or as part of a broader agile web project to improve social engagement with Customers, we can be sure that we’ll be delivering a great ROI.
73. KEEP TALKING WE’LL BE LISTENING AnD COUNTING
74. Bye! The End @drunkleau @drsymul