site and: • Linked to our Chinese booking site to spur online sales; • Comprise des<na<ons and a=rac<ons, such as London, Spain and New York • Comprise of travel blogs or write-‐ups by some of our sponsored Media FAM • Will have contests and prizes/freebies to give out • Will contain some local news or local press releases • Will feature ar<cles on lifestyle consistent with our brand posi<oning • Engage social media and sign-‐on for e-‐news • Occasional <e-‐ups with na<onal Tourism Boards • A sec<on on key corporate news
a valuable set of information sources that provides travelers with informa<on and news about China (and building synergy with your brand). This website will also serve as a local social environment that allows for travelers to discuss and chat about travel related topics
of your company; it’s digital branded content that informs and engages your digital audience and ul<mately affects their buying behavior and percep<on of your Brand. With nearly 2.5 billion internet users in the world, and more than 20% are using the internet in China you need to carefully consider your website op<ons. Consider such elements as; access from either a PC or mobile device, English or Chinese language, Brand vs. eCommerce focus. We can provide a full audit of your current website, make recommenda<ons for improvement, and create and implement a new design to be=er deliver your Brand’s communica<on messages.
map is proposed. The site map may change during the development of the website. • Home Page – including an introduc<on, booking module, subscriber sign up form, related news, promo<ons and social modules • Ar<cle Pages – up to 10 Search Engine op<mized ar<cle pages providing informa<on to visitors searching the web looking for informa<on on your firm, tourism or China travel • A Web-‐blog (Blog) page for addi<onal informa<on and to assist your SE Op<miza<on efforts A Newsle=er sign up page • A Contact Us page– including your company address, phone, fax, and an online contact form to minimize spam email messages • A detailed Site Map – an outline of your website to aid both people and Search Engines finding your web pages
scoping and our subsequent build of the mini site but you should also consider the promo<on of this site and the objec<ves for such. Are you trying to: a) Increasing brand awareness b) Connec<ng with poten<al consumers c) Developing a trust rela<onship with consumers through social engagement d) Extending commercial rela<onships with Travel Agents through this micro-‐ site e) Building awareness of the values you offer to travelers
users in China, a mobile-‐op<mized website and mobile app to support the mini site is essen<al. Mobile support is also a great way to boost and maintain engagement and par<cipa<on with your website readers. Our experienced design team can develop unique and engaging iPhone, iPad, and Android apps catered to the specific Brand content and messages you want to deliver prior to the event or look to develop the website in HTML5 to have a device agnos<c plaborm.
community and website, increasing reach. U<lizing paid search tac<cs will allow you to connect with poten<al customers who already have an interest in digital cinema or Chinese film. Our SEO strategy begins with a detailed SEO audit (of your current site as we will automa<cally SEO the mini-‐site) followed by on-site SEO recommenda<ons and implementa<on. Off-site SEO tac<cs include link-‐building, blogger outreach, and the release and promo<on of ar<cles. Search Marketing – SEM and SEO
to interact with your target audience as a sociable Brand by building an online community hub through which you and brand sponsors can deliver engaging content and ac<vi<es to generate buzz leading up to the event. The online community will be linked to and supported through other digital and social plaborms. We will work with your team to ensure best prac<ce in the management of the online community and social media ac<vi<es. Our dedicated team are experts in: • KOL & blogger outreach & management • Social media adver<sing • Seeding & feeding ac<vi<es • Structured content development • Paid media planning & management Digital Jungle can also provide a consultancy service to ensure your programs are op<mising efforts with regards to community management. The consultancy service covers strategy development, plaborm recommenda<on, crisis management (including transla<on), community growth, and more.
ver<cal social sites will increase exposure. We will consider coopera<on approaches with digital cinema sites, forums and BBS. A detailed media plan will be delivered on approval of budget.
event and increase traffic to the social community hub. The media list will be finalized aher conduc<ng a review on current availability and price. Each publica<on will be approved by the client in advance.
review • Contract signing • Kick off mee<ng to confirm objec<ves, project scope, communica<on protocols, milestones Phase 2 (10 to 15 days) • Decide on and register your domain name • Design of site theme, look and feel, template selec<on, Fonts etc. • Development of naviga<on scheme • Addi<onal keyword and compe<<on research • Finaliza<on of site map, site layout, and final prepara<ons for construc<on • Client review and approval
• Receive content and submission of you including your trial home page content, and 5 keyword focused content pages containing ar<cles for <er two pages, any photographs that you would like to include, affiliate link informa<on for inclusion in your pages, the name of your new Newsle=er and anything else that you would like to include in the site • Incorpora<on of your material into your website including crea<ng your final Sitemap, Newsle=er subscrip<on form and pop up page, Contact Us form and web page, your Web Log (Blog) page, a Links page and the other pages outlined above • Op<mize all of these pages for search engine posi<oning (Baidu/Google) inclusion methods into your website • Create and Submit XX ar<cles to appropriate ar<cle directories, guest blog, ePR annoucement • Build links to XX appropriate associa<on/business websites • Test all links, forms and email addresses to make sure that they all work effec<vely • Present your site to you for review and approval Phase 4 (3 to 5 days) • Transfer and handover
concept designs) • Content Management System setup, configura<on and content popula<ng • Applica<ons Include (news feeds, Booking func<on, social modules) • Web Hos<ng & Analy<cs (Setup) Total Project Costs XXXX Transla<on (Op<onal) Image Acquisi<on & Flash Development (Op<onal) Recurring Charges Web Hos<ng (starts at beginning of project) Note: Digital Marke,ng plan will be provided a4er detailed brief and budget confirma,on.
social influence marke<ng agency specializing in Chinese & Asian content marke<ng solu<ons. We create inspiring ideas, nurture content and measure performance. This holis<c approach produces cap<va<ng branded stories, compelling social programs and world-‐class search marketing ini<a<ves.
Search marketing Social programs On both web and mobile platforms • Search Marke<ng Analysis & Strategy • Search Marke<ng Planning & Execu<on • SEM for Baidu, Google, Yahoo! Japan, Yandex • SEO Audits • On-‐page & Off-‐page SEO execu<on • eCommerce Programs • Content Marke<ng Strategy • Content Modeling • Content Crea<on • Measuring and Monitoring Services • Websites, Mini-‐sites and Landing Pages • Facebook, Weibo and Twi=er API Integra<on • Social Media Strategy • Community Management • KOL & Blogger Outreach & Management • Paid Social Media Adver<sing • Seeding & Feeding Ac<vi<es • Structured Content Development • Social Media Monitoring & Analysis • Social Media/Search Marke<ng Audits • iPhone/ iPad App Development • Android App Development Insights • Social Voice Reports • Measuring & Monitoring • Social Media Audits • Compe<tor Social/Web Analysis
staff in China (Beijing, Shanghai), Australia (Sydney) & Japan (Tokyo). Digital Jungle is a member of a Global network and linked with partners Interna<onally.
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