Linear User Onboarding: Magic Feeling

The Linear onboarding experience flows perfectly.
One input per step to help you set up your workspace and get started.

Linear helps to streamline your team’s software projects, sprints, and tasks.

As a marketer, I like to break down onboarding experiences from great B2B SaaS companies for inspiration.

Linear is no exception.

And I have to admit I *really* like this onboarding experience.
Enticing, educational, productive, with delightful UI details. For me, it was an instant Wow effect.

Liked this presentation? Tweet it!

And if you want to stay in the loop for the next reviews, follow me on Twitter @fmerian.

Transcript

1. Linear User Onboarding Magic Feeling
2. The Linear onboarding experience flows perfectly. One input per step to help you set up your workspace and get started. What I like about it. @fmerian
3. Overview Step 1. Welcome. Step 2. Choose your style. Step 3. Command menu. Step 5. Invite co-workers. Step 6. Subscribe to updates. Step 7. You're good to go! Step 4. Connect with GitHub.
4. Step 1. Create your Linear account.
5. Step 2. Create a new workspace.
6. Step 3. Welcome to Linear.
7. Step 4. Choose your style. When you can choose your UI style during the FTUX, you can expect a product designed with care.
8. Step 5.1. Command menu. Your onboarding flow should answer: "What should I know about your product?" And Linear does it right.
9. Step 5.2. Let's try it out.
10. Step 5.3. That was easy!
11. Step 6. Connect with GitHub.
12. Step 7. Invite co-workers to your team. If you build a product for teams, hint your users to invite their co-workers.
13. Step 8. Subscribe to updates. This step isn't necessary. The flow could have been simplified.
14. Alternative: Skip the step to focus on the signup experience. Step 6 Subscribe to updates. Step 5 Invite co-workers. Step 7 You're good to go!
15. Step 9. You're good to go!
16. Step 10. Welcome to Linear 👋 Don't let your users start from a blank page.
17. Recap Step 2 Choose your style. Step 1 Welcome to Linear. Step 3 Command menu.
18. Recap Step 5 Invite your co-workers. Step 4 Connect with GitHub. Step 6 Subscribe to updates.
19. Recap Step 8 Welcome to Linear 👋 Step 7 You're good to go!
20. Lessons learned Define what your killer feature is, and hint it in your FTUX.
21. Lessons learned If you build a product for teams, hint your users to invite their co-workers.
22. Lessons learned Don't let your users start from a blank page.
23. Over to you, what struck you the most in this onboarding experience? Ping me on Twitter. Thanks! @fmerian
24. One more step As a marketer, I like to break down onboarding experiences from great B2B SaaS companies. I share my reviews once a week.