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Passwordless: How Pitch simplified its user onboarding

Passwordless: How Pitch simplified its user onboarding

Early 2021, Pitch introduced passwordless authorization. It significantly simplified the onboarding flow to make it faster and more streamlined.

Over to you, what struck you the most in this onboarding experience? If you enjoyed the read, please share.

Florent Merian
PRO

June 10, 2021
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  1. How Pitch
    simplified its FTUX

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  2. Step 1. Sign up.
    It all starts with the signup page. @fmerian

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  3. Step 3
    Your name.
    Step 2
    Your email and password.
    Step 4
    Please check your inbox.
    SIGNUP FLOW
    @fmerian
    The original onboarding ow was divided into two parts. First, a 4-step signup ow.
    Step 5
    Log in to continue.
    Let's start

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  4. Step 7
    Invite friends.
    Step 6
    Create your workspace.
    Step 8
    Subscribe?
    INITIAL SETUP
    @fmerian
    Then, the initial setup.
    Let's continue

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  5. LINK TO TWEET
    10 21 15
    @fmerian
    Early 2021, Pitch introduced passwordless authorization.
    Introducing passwordless auth
    Pitch
    @Pitch
    Automagically sign in: Now you can choose to get a one-
    time sign-in code sent directly to your inbox. Gone are the
    days of 32 character passwords that are impossible to
    remember. Or even worse 12345.

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  6. Step 3
    Step 2 Step 4
    @fmerian
    Remember this initial 4-step signup ow?
    Step 5
    SIGNUP FLOW

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  7. Step 2
    @fmerian
    Introducing passwordless auth, Pitch simpli ed the FTUX. Enter your email and a temporary 6-digit code. You're set.
    Easier sign-in. No more password needed.
    SIGNUP FLOW

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  8. Step 4
    Invite friends.
    Step 3
    Create your workspace.
    Step 5
    Subscribe?
    INITIAL SETUP
    @fmerian
    Pitch also removed an extra step to make the onboarding experience more streamlined.
    Streamlined onboarding experience

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  9. Step 5. Welcome to Pitch!
    You're all set in a breeze. Welcome to Pitch! @fmerian

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  10. Step 1
    Sign up.
    Step 0
    Try for free.
    Step 2
    6-digit code.
    SIGNUP FLOW
    HOME
    Recap
    @fmerian

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  11. Step 4
    Invite friends.
    Step 3
    Create your workspace.
    Step 5
    Welcome to Pitch!
    INITIAL SETUP
    Recap
    DASHBOARD
    @fmerian

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  12. Lessons learned.

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  13. Step 2
    6-digit code.
    @fmerian
    Test and learn to optimize your conversion rate.
    Iterate.

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  14. Step 5
    Subscribe?
    Step 4
    Invite friends.
    Step 5
    Welcome to Pitch!
    @fmerian
    Remove steps that add low value to make your onboarding ow more streamlined.
    Keep your flow simple and straightforward.

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  15. Thanks for reading!
    Like your landing pages and your app UI, your rst-time
    user experience (FTUX) needs testings and learnings.
    Florent Merian
    @fmerian
    CLICK TO TWEET
    10 21 15
    Take @Pitch. It introduced passwordless auth to make the
    onboarding experience faster and more streamlined.
    Over to you, what struck you the most in this onboarding experience? Spread the word! @fmerian

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  16. WHAT'S NEXT?
    @fmerian
    ICYMI
    I made an in-depth review of the Pitch onboarding ow. For more insights and lessons learned, have a look.

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  17. One more step
    I review onboarding experiences from great B2B SaaS companies
    and share how I'd optimize them once a week.

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