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AIGA Boston: Building Products Users Love

C. Todd Lombardo
March 03, 2016
Business
1
130

AIGA Boston: Building Products Users Love

Slides from my short 15 minute talk at AIGA Boston's event on Building Products Users Love held at LogMeIn

C. Todd Lombardo

March 03, 2016
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Transcript

  1. Is your product idea any good?
    @iamctodd

    View Slide

  2. Is your product idea any good?
    @iamctodd

    View Slide

  3. Is your product idea any good?
    @iamctodd

    View Slide

  4. Is your product idea any good?
    @iamctodd

    View Slide

  5. @iamctodd

    View Slide

  6. EMPATHIZE DEFINE PROTOTYPE TEST
    IDEATE
    @iamctodd

    View Slide

  7. UNDERSTAND DIVERGE PROTOTYPE VALIDATE
    DECIDE
    2013
    EMPATHIZE DEFINE PROTOTYPE TEST
    IDEATE
    @iamctodd

    View Slide

  8. UNDERSTAND DIVERGE PROTOTYPE VALIDATE
    DECIDE
    2013
    UNPACK SKETCH PROTOTYPE TEST
    DECIDE
    2015
    EMPATHIZE DEFINE PROTOTYPE TEST
    IDEATE
    @iamctodd

    View Slide

  9. DEFINE UNDERSTAND BUILD TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE VALIDATE
    DECIDE
    2013
    UNPACK SKETCH PROTOTYPE TEST
    DECIDE
    2015
    EMPATHIZE DEFINE PROTOTYPE TEST
    IDEATE
    @iamctodd

    View Slide

  10. DEFINE UNDERSTAND BUILD TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE VALIDATE
    DECIDE
    2013
    UNPACK SKETCH PROTOTYPE TEST
    DECIDE
    2015
    EMPATHIZE DEFINE PROTOTYPE TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE TEST
    CONVERGE
    @iamctodd

    View Slide

  11. DEFINE UNDERSTAND BUILD TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE VALIDATE
    DECIDE
    2013
    UNPACK SKETCH PROTOTYPE TEST
    DECIDE
    2015
    EMPATHIZE DEFINE PROTOTYPE TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE TEST
    CONVERGE
    @iamctodd
    What’s the
    problem?

    View Slide

  12. DEFINE UNDERSTAND BUILD TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE VALIDATE
    DECIDE
    2013
    UNPACK SKETCH PROTOTYPE TEST
    DECIDE
    2015
    EMPATHIZE DEFINE PROTOTYPE TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE TEST
    CONVERGE
    @iamctodd
    What’s the
    problem?
    How to
    solve it?

    View Slide

  13. DEFINE UNDERSTAND BUILD TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE VALIDATE
    DECIDE
    2013
    UNPACK SKETCH PROTOTYPE TEST
    DECIDE
    2015
    EMPATHIZE DEFINE PROTOTYPE TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE TEST
    CONVERGE
    @iamctodd
    What’s the
    problem?
    How to
    solve it?
    Which
    solution?

    View Slide

  14. DEFINE UNDERSTAND BUILD TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE VALIDATE
    DECIDE
    2013
    UNPACK SKETCH PROTOTYPE TEST
    DECIDE
    2015
    EMPATHIZE DEFINE PROTOTYPE TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE TEST
    CONVERGE
    @iamctodd
    What’s the
    problem?
    How to
    solve it?
    Which
    solution?
    Make
    it!

    View Slide

  15. DEFINE UNDERSTAND BUILD TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE VALIDATE
    DECIDE
    2013
    UNPACK SKETCH PROTOTYPE TEST
    DECIDE
    2015
    EMPATHIZE DEFINE PROTOTYPE TEST
    IDEATE
    UNDERSTAND DIVERGE PROTOTYPE TEST
    CONVERGE
    @iamctodd
    What’s the
    problem?
    How to
    solve it?
    Which
    solution?
    Make
    it!
    Were you
    right?

    View Slide

  16. View Slide

  17. View Slide

  18. View Slide

  19. View Slide

  20. @iamctodd

    View Slide

  21. Define
    Understand
    Build
    Test
    Ideate
    Sprint 0
    @iamctodd

    View Slide

  22. Define
    Understand
    Build
    Test
    Ideate
    Sprint 1
    Refine
    Build
    Test
    Sprint 2
    Refine
    Build
    Test
    Sprint 3
    Refine
    Build
    Test
    Sprint n
    Define
    Understand
    Build
    Test
    Ideate
    Sprint 0
    @iamctodd

    View Slide

  23. }
    DESIGN SPRINT
    Define
    Understand
    Build
    Test
    Ideate
    Sprint 1
    Refine
    Build
    Test
    Sprint 2
    Refine
    Build
    Test
    Sprint 3
    Refine
    Build
    Test
    Sprint n
    Define
    Understand
    Build
    Test
    Ideate
    Sprint 0
    @iamctodd

    View Slide

  24. }
    }
    DESIGN SPRINT
    INTERVALS
    Define
    Understand
    Build
    Test
    Ideate
    Sprint 1
    Refine
    Build
    Test
    Sprint 2
    Refine
    Build
    Test
    Sprint 3
    Refine
    Build
    Test
    Sprint n
    Define
    Understand
    Build
    Test
    Ideate
    Sprint 0
    @iamctodd

    View Slide

  25. }
    }
    DESIGN SPRINT
    INTERVALS
    AGILE SCRUM
    Define
    Understand
    Build
    Test
    Ideate
    Sprint 1
    Refine
    Build
    Test
    Sprint 2
    Refine
    Build
    Test
    Sprint 3
    Refine
    Build
    Test
    Sprint n
    Define
    Understand
    Build
    Test
    Ideate
    Sprint 0
    }
    @iamctodd

    View Slide

  26. }
    }
    DESIGN SPRINT
    INTERVALS
    AGILE SCRUM
    Define
    Understand
    Build
    Test
    Ideate
    Sprint 1
    Refine
    Build
    Test
    Sprint 2
    Refine
    Build
    Test
    Sprint 3
    Refine
    Build
    Test
    Sprint n
    Define
    Understand
    Build
    Test
    Ideate
    Sprint 0
    }
    @iamctodd

    View Slide

  27. @iamctodd

    View Slide

  28. MAKE
    THINGS
    PEOPLE
    WANT
    @iamctodd

    View Slide

  29. MAKE
    THINGS
    PEOPLE
    WANT
    MAKE
    PEOPLE
    WANT
    THINGS
    @iamctodd

    View Slide