Speaker Deck

I Built It, but They Didn’t Come: Why Field of Dreams Marketing Doesn’t Work

by Joe Casabona

Published March 3, 2018 in Business

Over the last couple of years, it has become harder in the WordPress space to just build something and expect it to sell. In this talk, I will review my own experience with creating courses and expecting people to just buy them. We’ll go over what I did right, what I did wrong, and what I’m working on to make my marketing plan better.