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We Are What They See: Interpersonal User Experience

We Are What They See: Interpersonal User Experience

Presented with Mallory Wood (@mallorywood) at The Web Conference at Penn State. It's all about crossing the invisible ground between the digital and the embodied worlds and creating a relationship with others.

Joel G Goodman

June 06, 2013
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  1. We Are Wha
    t
    They See
    Interpersonal User Experience

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  2. Mallory Wood
    mStoner
    @mallorywood
    mStoner.com

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  3. Joel G Goodman
    Austin • Chicago • St Louis • SoCal
    @joelgoodman
    braverymedia.co

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  4. Why does this ma
    tter?
    Admissions
    Bursar
    Student Life
    Financial Aid Advising
    Alumni
    Academics

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  5. Why does this ma
    tter?
    Admissions
    Bursar
    Student Life
    Financial Aid
    Advising Alumni
    Academics

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  6. Why does this ma
    tter?
    Bursar
    Student Life
    Financial Aid
    Advising Alumni
    Academics
    Admissions
    MY
    UNIVERSITY

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  7. UX is about the emotional connection.
    - aarron wal
    ter
    “Emotional experiences make a
    profound impact on our longterm
    memory.”
    Why does this ma
    tter?

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  8. Our friend maslow

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  9. user Experience
    hierarchy of needs.

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  10. user Experience
    hierarchy of needs.

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  11. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE

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  12. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE

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  13. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE

    View full-size slide

  14. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE

    View full-size slide

  15. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE

    View full-size slide

  16. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE

    View full-size slide

  17. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE

    View full-size slide

  18. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE

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  19. Delight
    Constituents

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  20. Lifetime Engagement Management

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  21. Prospect Do I know you?
    Open You have my attention.
    Inquiry I want to know more.
    Visitor We should see more of each other.
    Applicant I swear, I'm only seeing you.
    Enrollee No really, I'm yours.
    Matriculant I can't imagine being without you.
    Lifetime Engagement Management

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  22. Graduate I laughed, I cried, you changed my life.
    Recent Alumnus The world is hard. I need your help.
    Alumnus We used to be so close.
    Donor You've done so much, I want to return the favor.
    Bequest I want others to have this relationship.
    Lifetime Engagement Management

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  23. Lifetime Engagement Management

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  24. Lifetime Engagement Management

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  25. Creating Positive Emotion:
    Admissions

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  26. Creating Positive Emotion:
    College of William and Mary

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  27. Creating Positive Emotion:
    Marketing

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  28. Creating Positive Emotion:
    College of William and Mary

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  29. Creating Positive Emotion:
    Advancement

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  30. Creating Positive Emotion:
    Johns Hopkins University

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  31. Creating Positive Emotion:
    Rensselaer Polytechnic Institute

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  32. Creating Positive Emotion:
    Nazareth College

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  33. We Are Wha
    t
    They See
    Interpersonal User Experience

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