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We Are What They See: Interpersonal User Experience

We Are What They See: Interpersonal User Experience

Presented with Mallory Wood (@mallorywood) at The Web Conference at Penn State. It's all about crossing the invisible ground between the digital and the embodied worlds and creating a relationship with others.

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Joel G Goodman

June 06, 2013
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Transcript

  1. We Are Wha t They See Interpersonal User Experience

  2. Mallory Wood mStoner @mallorywood mStoner.com

  3. Joel G Goodman Austin • Chicago • St Louis •

    SoCal @joelgoodman braverymedia.co
  4. Why does this ma tter? Admissions Bursar Student Life Financial

    Aid Advising Alumni Academics
  5. Why does this ma tter? Admissions Bursar Student Life Financial

    Aid Advising Alumni Academics
  6. Why does this ma tter? Bursar Student Life Financial Aid

    Advising Alumni Academics Admissions MY UNIVERSITY
  7. UX is about the emotional connection. - aarron wal ter

    “Emotional experiences make a profound impact on our longterm memory.” Why does this ma tter?
  8. Our friend maslow

  9. user Experience hierarchy of needs.

  10. user Experience hierarchy of needs.

  11. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE

  12. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE

  13. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE

  14. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE

  15. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE

  16. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE

  17. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE

  18. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE

  19. Delight Constituents

  20. Lifetime Engagement Management

  21. Prospect Do I know you? Open You have my attention.

    Inquiry I want to know more. Visitor We should see more of each other. Applicant I swear, I'm only seeing you. Enrollee No really, I'm yours. Matriculant I can't imagine being without you. Lifetime Engagement Management
  22. Graduate I laughed, I cried, you changed my life. Recent

    Alumnus The world is hard. I need your help. Alumnus We used to be so close. Donor You've done so much, I want to return the favor. Bequest I want others to have this relationship. Lifetime Engagement Management
  23. Lifetime Engagement Management

  24. Lifetime Engagement Management

  25. Creating Positive Emotion: Admissions

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  28. Creating Positive Emotion: College of William and Mary

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  33. Creating Positive Emotion: Marketing

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  37. Creating Positive Emotion: College of William and Mary

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  42. Creating Positive Emotion: Advancement

  43. Creating Positive Emotion: Johns Hopkins University

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  45. Creating Positive Emotion: Rensselaer Polytechnic Institute

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  49. Creating Positive Emotion: Nazareth College

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  52. We Are Wha t They See Interpersonal User Experience

  53. Thank you mallory.wood@mstoner.com mStoner joel@brvry.me Bravery Media