We Are What They See: Interpersonal User Experience

Presented with Mallory Wood (@mallorywood) at The Web Conference at Penn State. It's all about crossing the invisible ground between the digital and the embodied worlds and creating a relationship with others.

Transcript

1. We Are Wha t They See Interpersonal User Experience
2. Mallory Wood mStoner @mallorywood mStoner.com
3. Joel G Goodman Austin • Chicago • St Louis • SoCal @joelgoodman braverymedia.co
4. Why does this ma tter? Admissions Bursar Student Life Financial Aid Advising Alumni Academics
5. Why does this ma tter? Admissions Bursar Student Life Financial Aid Advising Alumni Academics
6. Why does this ma tter? Bursar Student Life Financial Aid Advising Alumni Academics Admissions MY UNIVERSITY
7. UX is about the emotional connection. - aarron wal ter “Emotional experiences make a profound impact on our longterm memory.” Why does this ma tter?
8. Our friend maslow
9. user Experience hierarchy of needs.
10. user Experience hierarchy of needs.
11. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE
12. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE
13. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE
14. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE
15. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE
16. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE
17. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE
18. user Experience hierarchy of needs. FUNCTIONAL RELIABLE USABLE PLEASURABLE
19. Delight Constituents
20. Lifetime Engagement Management
21. Prospect Do I know you? Open You have my attention. Inquiry I want to know more. Visitor We should see more of each other. Applicant I swear, I'm only seeing you. Enrollee No really, I'm yours. Matriculant I can't imagine being without you. Lifetime Engagement Management
22. Graduate I laughed, I cried, you changed my life. Recent Alumnus The world is hard. I need your help. Alumnus We used to be so close. Donor You've done so much, I want to return the favor. Bequest I want others to have this relationship. Lifetime Engagement Management
23. Lifetime Engagement Management
24. Lifetime Engagement Management
25. Creating Positive Emotion: Admissions
28. Creating Positive Emotion: College of William and Mary
33. Creating Positive Emotion: Marketing
37. Creating Positive Emotion: College of William and Mary
42. Creating Positive Emotion: Advancement
43. Creating Positive Emotion: Johns Hopkins University
45. Creating Positive Emotion: Rensselaer Polytechnic Institute
49. Creating Positive Emotion: Nazareth College
52. We Are Wha t They See Interpersonal User Experience
53. Thank you mallory.wood@mstoner.com mStoner joel@brvry.me Bravery Media