We Are What They See: Interpersonal User Experience

Presented with Mallory Wood (@mallorywood) at The Web Conference at Penn State. It's all about crossing the invisible ground between the digital and the embodied worlds and creating a relationship with others.

Transcript

1. We Are Wha
   t
   They See
   Interpersonal User Experience
   

   View Slide

2. Mallory Wood
   mStoner
   @mallorywood
   mStoner.com
   

   View Slide

3. Joel G Goodman
   Austin • Chicago • St Louis • SoCal
   @joelgoodman
   braverymedia.co
   

   View Slide

4. Why does this ma
   tter?
   Admissions
   Bursar
   Student Life
   Financial Aid Advising
   Alumni
   Academics
   

   View Slide

5. Why does this ma
   tter?
   Admissions
   Bursar
   Student Life
   Financial Aid
   Advising Alumni
   Academics
   

   View Slide

6. Why does this ma
   tter?
   Bursar
   Student Life
   Financial Aid
   Advising Alumni
   Academics
   Admissions
   MY
   UNIVERSITY
   

   View Slide

7. UX is about the emotional connection.
   - aarron wal
   ter
   “Emotional experiences make a
   profound impact on our longterm
   memory.”
   Why does this ma
   tter?
   

   View Slide

8. Our friend maslow
   

   View Slide

9. user Experience
   hierarchy of needs.
   

   View Slide

10. user Experience
    hierarchy of needs.
    

    View Slide

11. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE
    

    View Slide

12. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE
    

    View Slide

13. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE
    

    View Slide

14. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE
    

    View Slide

15. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE
    

    View Slide

16. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE
    

    View Slide

17. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE
    

    View Slide

18. user Experience
    hierarchy of needs.
    FUNCTIONAL
    RELIABLE
    USABLE
    PLEASURABLE
    

    View Slide

19. Delight
    Constituents
    

    View Slide

20. Lifetime Engagement Management
    

    View Slide

21. Prospect Do I know you?
    Open You have my attention.
    Inquiry I want to know more.
    Visitor We should see more of each other.
    Applicant I swear, I'm only seeing you.
    Enrollee No really, I'm yours.
    Matriculant I can't imagine being without you.
    Lifetime Engagement Management
    

    View Slide

22. Graduate I laughed, I cried, you changed my life.
    Recent Alumnus The world is hard. I need your help.
    Alumnus We used to be so close.
    Donor You've done so much, I want to return the favor.
    Bequest I want others to have this relationship.
    Lifetime Engagement Management
    

    View Slide

23. Lifetime Engagement Management
    

    View Slide

24. Lifetime Engagement Management
    

    View Slide

25. Creating Positive Emotion:
    Admissions
    

    View Slide

26. View Slide

27. View Slide

28. Creating Positive Emotion:
    College of William and Mary
    

    View Slide

29. View Slide

30. View Slide

31. View Slide

32. View Slide

33. Creating Positive Emotion:
    Marketing
    

    View Slide

34. View Slide

35. View Slide

36. View Slide

37. Creating Positive Emotion:
    College of William and Mary
    

    View Slide

38. View Slide

39. View Slide

40. View Slide

41. View Slide

42. Creating Positive Emotion:
    Advancement
    

    View Slide

43. Creating Positive Emotion:
    Johns Hopkins University
    

    View Slide

44. View Slide

45. Creating Positive Emotion:
    Rensselaer Polytechnic Institute
    

    View Slide

46. View Slide

47. View Slide

48. View Slide

49. Creating Positive Emotion:
    Nazareth College
    

    View Slide

50. View Slide

51. View Slide

52. We Are Wha
    t
    They See
    Interpersonal User Experience
    

    View Slide

53. Thank you
    mallory.wood@mstoner.com
    mStoner
    joel@brvry.me
    Bravery Media
    

    View Slide