10 Real World Uses of Mobile Technology That Can Amplify Your Business

Jonathan Ozeran's CEO (Collegiate Entrepreneurs' Organization) 2012 National Conference presentation on mobile technology and applications for new business

Transcript

1. 10 Real World Uses of Mobile Technology That Can Amplify Your Business Jonathan Ozeran Slides: slideshare.com/jozeran @jozeran | jonathan@recsolu.com
2. A little info about me • Mobile product designer and backend API developer • University of Michigan undergrad (Go Blue!) • Northwestern University masters • Loves being part of startup teams (at my third!) • Shipped dozens of enterprise & consumer mobile apps • Clients have included CDW, Chicago Blackhawks, Chicago Tribune, Sonic Automotive, Stanley, WGN, etc • Mentor at Catapult Chicago & several Chicago startups • Co-organizer, Mobile Monday Chicago • And saddened by the Detroit Tigers performance in the 2012 World Series
3. “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.” - Steve Jobs (Wired, February 1996)
4. 1. Printing Press 2. Recordings 3. Cinema 4. Radio 5. Television 6. The Internet 7. Mobile The 7th Mass Media: Mobile And it’s the only one that is capable of replicating each of the other six media.
5. • Mobile is the first personal mass media channel • Mobile is always on • Mobile is permanently carried • Mobile has a built-in payment channel • Mobile is available at the moment of creative impulse • Mobile has near-perfect audience data (read: analytics) • Mobile carries with it social context What are the Unique Benefits of Mobile? Source / more information: Mobile as 7th of the Mass Media (by Tomi Ahonen)
6. Mobile in Business Environments Source: http://www.apple.com/ipad/business/ Source: http://www.flickr.com/photos/usacehq Source: http://www.flickr.com/photos/usacehq Source: http://www.flickr.com/photos/maysbusinessschool/ • Inspections • Career Fairs • Construction • Environmental • Surveillance • Health & Safety • Industrial • Commerce • Banking • Airlines
7. • Eliminates paper • Instant availability of metrics / data • Historical log of activity • Consistent interface accelerates training 1. Inspections / Monitoring GE iPad App Transformer Monitoring Source: http://www.apple.com/ipad/business/profiles/ge/
8. • Collection & sharing of data securely • Synchronization & offline use • Immediacy of data • Analytics / real-time reporting • Rapid look-up via QR scan 2. Recruiting Events RecPass & iOS Apps Mobile connectivity between recruiters & candidates
9. • Quoting & generating formal bids • Signature capture, reporting • CRM tools & remote contract writing / negotiation • Remote inspections via FaceTime • Data sharing across teams 3. Construction Clinometer App Level / measurements via the device accelerometer Source: http://www.apple.com/ipad/business/profiles/crescent-construction/
10. • Analytics / real-time reporting • Shipping / logistics tracking • Asset tracking • Cost containment • Inventory & remote field service 4. Environmental / Energy SunPower Monitoring App Home Energy Management System Source: https://itunes.apple.com/us/app/sunpower-monitoring-solar/
11. • Multiple concurrent / simultaneous video feeds • Recording / playback • Object detection and notifications • Compatibility with numerous capture systems • Proactive monitoring 5. Surveillance • Mobile field workers vs. a single room • Security via encryption • Support for PTZ (Pan/Tilt/Zoom) cameras Source: http://www.lextechlabs.com
12. • Real-time directory lookup • Wellness recommendations • Speech to text & voice transcription • Health-oriented utilities and tools • Electronic health records • Patient entertainment & information retrieval • Patient history / discharge • X-ray imaging for diagnosis & patient communication 6. Health & Safety Patient & Physician Access Mobile apps for communication, retrieval, diagnosis, knowledge sharing Source: http://www.apple.com/ipad/business/profiles/ottawa-hospital/
13. • Device integration • Control and monitor equipment processes • Communicates with PACs and PLCs • Alarms, indicators & notifications 7. Industrial / Automation mySCADA Manufacturing / Operations Apps Source: https://itunes.apple.com/en/app/myscada/
14. • Payment processing • Real-time replenishment • Mobile receipts • Appraisals • Order-ahead • Recurring payments • Scheduled on-sales • 24/7 & global orders • Event registration • Flexibility • Additional security 8. Commerce Source: http://www.squareup.com/news
15. • Customer service • Mobile products & services • Transaction monitoring, approval & execution • Customer relationship management (CRM) tools • Secure solutions • Backend systems integration 9. Banking Standard Chartered Enterprise mobility & apps Source: http://www.apple.com/ipad/business/profiles/standard-chartered/
16. • Replacement for the 45-pound flight bag • Electronic flight and approach charts • Mobile booking & travel management tools • Flight-specific data pushed to pilots • Secured and strengthened via mobile device management 10. Airlines EVA Airways Mobile technology for crews, operations and passengers Source: http://www.apple.com/ipad/business/profiles/eva-airways/
17. • Communicate & share as often as possible • Identify ways to iterate on designs • Design for repeat & long-term use • Simplify and improve their lives • Learn & connect with them • Understand their mindset • Analyze, refine & simplify Designing for Enterprise Users Caution: ‘Angry Birds’ Your app needs to withstand the ‘Angry Birds’ argument Source: http://www.flickr.com/photos/nanpalmero
18. • Fear • Excitement • Intimidation • Questioning • Hesitation • Concern • Second-guessing Reactions to Technology in the Enterprise Don’t Take Security for Granted Keep security, safety and privacy top of mind Source: http://www.flickr.com/photos/sigma
19. • Empower the workforce • Entice users to say “I won’t miss the old way” • Consider a suite of enterprise apps vs. a single app • Find ways to give users time back in their day • Surprise with hidden utility • Keep focused and strive for the shortest finger paths • Attempt to apply the ‘single tap metaphor’ when possible Transform through Design in the Enterprise Aim for Transformative Apps Design & implement solutions vs. solely building apps
20. • Understand your users through persona mappings, observation • Allow for discovery of tricks and nuances they can share • Develop user journey maps (physical, emotional) • Involve them in the process where helpful • Attract business cheerleaders Understanding Business User Psychology Be Responsive & Proactive Review ideas, concerns, bugs, love letters and look to ease pain
21. by Jonathan Ozeran 10 Real World Uses of Mobile Technology That Can Amplify Your Business Slides can be found here: http://www.slideshare.com/jozeran @jozeran