In today’s globalized age, few things are as important as the ability to write well. Put simply, clear communication is a sign of a clear mind. And yet, this skill is vanishingly scarce.
More and more, our emails resemble texts. Our plans don’t clarify; they complexify. We aim to impress, not to illuminate.
If these scenarios sound familiar, here’s the good news: You’re not alone.
Even better: The problem is fixable; the mechanics of good writing are eminently learnable.
And that’s the point of this business-writing workshop. Give me anywhere from one hour to a one day, and I promise you this: You’ll leave with the confidence and know-how to make your writing precise, crisp, and enjoyable.
Here’s a glimpse of what we’ll cover:
1. Which rules of English it’s ok to break.
2. Why no topic is too complicated or boring to be made engrossing.
3. Why every authority on language recommends that you use contractions.
4. Why simple writing is so powerful.
5. Why your writing needs to engage both sides of the brain.
6. Why style — everything from how your words sound to how they look — matters as much as substance, or what your words say.
We’ll conclude with an editing exercise.